If you’re a fan of simple, natural-looking makeup, and brands like Trinny London or Glossier, then chances are Jones Road is going to be right up your, um, street. From beauty guru Bobbi Brown, Jones Road launched in the UK in 2021 with a capsule collection of high-performance makeup and skincare products. Moving on from her self-titled brand four years prior, the beauty stalwart has already made a big impression with her new chapter, and our Senior Beauty Editor Alexandra Friend is one of Jones Road’s many fans.

“My daily face is 95% Jones Road Beauty,” says Alex; “Luckily I can do a lot with only a couple of the products, so my make-up bag is the most streamlined it has ever been. Everything is so quick and easy to use, can be applied on the go and blended in with fingers, and has exactly the kind of finish I like best; fresh, pretty and lightweight. It’s all such clever stuff – grown-up but youthifying, and so simple to use. I urge everyone to try it.”

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It sounds like Bobbi is nailing what she set out to do: “What I wanted was the makeup equivalent of a Swiss Army Knife: Easy, cool, multi-purpose products that could be used to nail any look,” calling Jones Road, “a growing collection of simple, smart products for all ages, skin types, and skin tones that help women achieve the no-makeup makeup look naturally.”

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We asked Bobbi which are her core products to create a fresh and flattering face in the most minimal way.

“I would recommend The Miracle Balm to impart a youthful glow to the high-points of the face and to add some shine to your lips and eyelids, and The Mascara to awaken and brighten the eyes.

“The Lip and Cheek Stick gives a more dewy, sheer wash of colour compared to conventional powder blush, as well as allows for seamless on-the-go application,” says Bobbi. “For me it’s all about the convenience, one product and you have the option to simply freshen up or create a more complete makeup look. Blush was created to mimic our natural ‘flush’, and what could be more flattering or youthful than that just-kissed glow?”

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Bobbi is constantly adding more exciting and innovative products to her collection. Two of the newest being the Gel Bronzer and the Brow Gel. Designed to mimic what a natural suntan looks like on skin, the Gel Bronzer gives a sheer, light coverage that blends seamlessly. Use where the sun naturally would hit your face (forehead, cheeks, nose) to faux that end of summer glow.

The more recent Brow Gel takes inspiration from Bobbi’s earlier work with the likes of Brooke Shields, known for her full and not-so-nineties eyebrows (she even uses Brooke’s daughter in her campaign imagery). Available in six shades, expect effortless and face-framing brows. But, remember eyebrows are sisters not twins!

Check out her newest and hero innovations in the gallery below.

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