In the headwear game, there isn’t a single hat that’s more classic, more ubiquitous, or more always-in-style than the baseball cap (take a breath, white guys rockin’ fedoras). Straight up, the baseball cap has been around since the 1800s (made from straw) and has been fully embraced by Americans since 1954. That’s the year New Era first dropped the iconic 59FIFTY fitted cap, now worn by every single player in the MLB, NFL, and NBA.
In the late ’80s and through the ’90s, the baseball cap took on a whole new level of popularity, thanks in large part to its favorability amongst hip-hop tastemakers like Eazy-E, the Fresh Prince, TLC, and Aaliyah. The item is now as essential a streetwear staple as dark denim, enjoying a lasting and mostly (we see you, bucket hats) unchallenged reign through multiple generations. As streetwear changes and grows, the baseball cap — whether fitted or snap-back (let’s not talk about trucker hats today) — has proven timeless.
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What isn’t timeless is how people choose to wear their lids. Imagine for a second that you’ve just been gifted a brand new fitted cap from your favorite team. We’re not talking about those generic ones; we’re talking limited edition, pricey, prime materials. Something you’d be proud to wear. You now have a few critical decisions to make: Do you fold that bill? Remove the sticker? Or keep your hat in pristine condition, leave the bill flat, and make sure that shiny gold sticker is always perfectly visible and untouched?
We can’t answer those questions for you, but we can give you info on why folks started leaving the sizing-sticker on their flat and never-bent bills in the first place. Check it.
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When And Why Did People Start Doing It?
It’s hard to say when exactly people started rocking sizing tags and leaving their bills flat. All we know is that the trend took off sometime during the 90s and was favored by rappers like Mase, N.O.R.E., 50 Cent (this dude was everywhere at the time, take our word for it), Ludacris, and Lil Flip — who wrote a truly terrible song about the trend called, fittingly, “New Era.” Grunge rockers in the early 90s wore their brims fully curled — almost like telescopes through which they could view the world. By 1997’s “Can’t Nobody Hold Me Down,” video Mase has his brim flat. N.O.R.E.’s fitted was always clean and crisp.
Source: https://t-tees.com
Category: WHY
