“I’ve found that my local online customers visit my Painted Tree booth often, and I love being able to give them a spot to pick up items quickly and not pay for shipping.”
Wilkison started at Painted Tree with a three-tiered table at a kiosk, where she learned a lot about what worked and what didn’t.
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“Retail is an entirely different beast than selling solely online,” Wilkison notes. “There is so much more that goes into it — display, inventory, pricing, etc.
“I had many challenges,” she says, such as “creating the right items to sell as well as some pricing obstacles. I played around with different items and started to see a selling pattern. After about a year, I felt I had a better grasp on what moves at my particular Painted Tree and moved to a booth.
“I’ve learned so much since joining Painted Tree,” she adds, “and I’m still learning.”
Acquiring customers
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Store traffic varies from location to location, Sewell notes, so vendors should be aware of that and be willing to do their own local advertising and promotion to drive traffic to their spaces. “Some vendors are comfortable with this and know that is always a task when running a physical store,” Sewell says. “Others feel it’s the Painted Tree’s responsibility and start to feel more like a victim and struggle with growth. With any retail business, online or offline, the shop owner is responsible for advertising, promotion, and lead generation to build their brand and customer base.”
As for the question of Etsy versus Painted Tree, Sewell likens it to apples and oranges. “Both are extremely important to growing a handmade business and I recommend both for makers trying to grow their business. Etsy is my #1 choice for selling artisan products online, and the Painted Tree (if available to the maker) would be my #1 choice for selling in a physical location.
“Etsy is easy to use and affordable and they get a great amount of traffic if the shop is optimized properly,” Sewell notes. “The Painted Tree is also easy and affordable for an in-person space, and they have an entire local community to support them, so my advice would be to do both if (you are) able.”
Source: https://t-tees.com
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