How did Griselda start?
Griselda began life not as a record label, but as a clothing brand: Griselda by Fashion Rebels, or GxFR. You can hear drops for the brand on the crew’s early mixtapes. Westside Gunn was behind the clothing brand, and was the first one to drop music on Griselda Records as well, with his 2012 project Hitler Wears Hermes. The name “Griselda” comes from Griselda Blanco, the Colombian drug lord.
Is it a label or a crew?
Griselda is a record label and a crew. Griselda Records often teams up with the label Daupe! for physical releases, which inevitably sell out quickly. “Griselda” often also refers to the core members when working together—it is the artist name, for example, on their group album WWCD. Griselda members have a web of business associations. Griselda Records’ deal with Shady Records covers, according to Shady’s website, “solo and joint projects from Westside Gunn and Conway.” Benny’s Black Soprano Family crew has its own record deal with eOne. And Benny and Westside Gunn are both managed by Roc Nation. In addition, there are rumors that one or more of the core members are fielding major label offers for their solo work.
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Who is a part of the label?
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In addition to Gunn, Benny, Conway, and their producer Daringer (more on him later), the label has also released two projects by the rapper Elcamino. However, he appears to no longer be an active part of the crew, having not released a project on the label since 2019 and not showing up on their latest group album WWCD or in public appearances. He still retweets positive stuff about the core three, though, in an indication that there don’t seem to be any hard feelings.
Earlier this year, it was announced that Griselda added a woman to its roster: the rapper Armani Caesar. At around the same time, the label also signed Detroit spitter Boldy James, whose Alchemist-produced The Price of Tea in China has been one of 2020’s best-reviewed albums. Poet Keisha Plum appears on many Griselda projects and her team includes Griselda power player Derrick “D-Jack” Jackson, but she has not released any music with the label.
Who are these guys, and how do they know each other?
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They’re family, for the most part. Westside Gunn and Conway are brothers (technically half-brothers—they share a father, not a mother, as you might guess from the fact that they are only five months apart in age). Benny the Butcher is their younger cousin. The late Machine Gun Blak, after whom the crew named their 2019 album WWCD (“What Would Chine Gun Do”), was Benny’s older brother. He was shot and killed in October, 2006. The four of them were a crew called the Forerunners in their high school days, and a 2000s, pre-Daringer incarnation of their crew was called Street Entertainment—a name that briefly overlapped with the beginnings of Griselda. Daringer, the only non-relative member of the core four, knew Westside Gunn for years before they began working together.
Here’s a lowdown on each of the main members:
Westside Gunn
Source: https://t-tees.com
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