It’s easy to recognize the importance of search engine optimization when 93% of all web traffic starts with an online search. However, keeping up with ever-changing methods can feel like climbing uphill. Compound SEO can help. What is compound SEO? It’s a long-term strategy that helps your site create a snowball effect in winning more and more rankings on the search engine results pages.
What Is Compound SEO (and How Does It Involve Snowballs)?
If you’ve ever built a giant snowball, you know it starts small. Rolling it takes time and effort, but as you work, it grows.
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Unlike short-term methods such as pay-per-click advertising, compound SEO is in it for the long haul, with its benefits growing over time. You build your “snowball” by adding and maintaining high-quality content. The more excellent content you add, the more it boosts your site overall. Just like rolling a snowball, though, it takes time. Work consistently on your site, and you will see results.
What Are the Fundamentals of Compound SEO?
How do you start building your snowball? By understanding what compound SEO’s four elements are.
1. Providing High-Quality Content
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Excellent content delivers value. It informs readers, carries authority and is industry-relevant.
Good content also delivers value. It enhances your site and helps you rank consistently for a variety of keywords. It provides stability even when Google changes its algorithms thousands of times yearly. Follow these guidelines to make quality content.
Study Your Target Audience
Learn about your target readers. Who do you want to reach? What are their search intentions? Google’s natural language processing algorithms work to understand the context and meaning behind user queries, so to rank high, you need this information.
Do Your Research
It’s time to fact-find. Investigate keywords to determine what compound SEO elements call up high-ranking content. Which questions do your readers want answered? Ensure you address them, then use your focus keyword in an attention-grabbing headline. Content writers can help you with this big step.
Break It Up
Make your content easy to read. Giant blocks of text are no fun. Break it up with headings, bullet points and visuals. Use natural language to improve readability and help Google’s NLP algorithms recognize your context.
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Pro tip: Add alt text to your visuals. First, it increases accessibility for low-vision readers. Second, it gives web crawlers contextual information to improve indexing and ranking.
2. Delivering Technical Elements of SEO
Technical SEO develops your website’s architecture, making it easy for search engines to find and readers to navigate. It involves behind-the-scenes work to add what compound SEO technical elements you need.
Rev Up Your Site Speed
Increase your site’s speed by optimizing images, using a content delivery network and minifying CSS and JavaScript files.
Make It Safe and Mobile-Friendly
Use HTTPS to assure your audience that security matters. Make your site mobile-friendly by using a responsive layout, spacing out links to make them easy to click, decluttering web design and using readable fonts.
Keep It Clear
Help web crawlers find and index your site with internal links and a sitemap.
3. Creating and Maintaining Backlinks
Backlinks are links on other webpages that link to your site. They are vital SEO elements because they increase your authority. Backlinks are votes that tell search engines, “This is good stuff.” The more backlinks or “votes” you have, the higher your site ranks.
Source: https://t-tees.com
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