Have you ever wondered where Fox News anchors get their stylish on-air dresses? While it varies depending on the occasion and segment, many female anchors wear high-end designer dresses from top brands like St. John, Escada, Armani, and Dior.
Additionally, many Fox News anchors work directly with personal stylists to curate their on-air wardrobe, ensuring they always have polished, glamorous, and fitting outfits. While there is speculation that some anchors may receive free or sponsored dresses, suits, and other outfits from certain fashion brands, there is no public confirmation from Fox News on this matter.
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Sometimes, anchors may also choose affordable yet chic dresses from off-the-rack brands for more casual segments.
Where do Fox News anchors get their dresses?
Fox News anchors get their on-air dresses from various sources, including top designers, personal stylists, possible sponsorships, and more budget-friendly off-the-rack brands, depending on the occasion and segment. But designer dresses and the work of professional stylists are common, especially for top anchors and for prominent time slots or appearances.
From high-end designer brands
Many Fox News female anchors wear expensive, high-end designer dresses, like from brands St. John, Escada, Armani, Dior, etc. These designers are known for formal, tailored dresses that can make a fashion statement on TV.
Specific anchors like Martha MacCallum and Dana Perino frequently wear designer dresses as part of their on-air style and persona. Their wardrobes are seen as helping to represent the image of Fox News.
The designer dresses are typically quite flashy, polished, and glamorous – perfect for the primetime, mainstream Fox News audience and style. They project affluence, status, and confidence.
The fashion choices are thought out and deliberate, not just thrown on. Anchors will pick dresses that suit their own style and also fit with the overall Fox News brand image and aesthetic.
There is an element of performative glamour, as the expensive dresses are seen as much as a display of wealth, status, and success as they are fashionable clothing items. They showcase the affluence and prestige of Fox News.
The trend of high-fashion, designer dresses contributes to the idea of Fox News stars and anchors as aspirational public figures, even beyond their on-air journalism roles. Their style and glamour are part of the spectacle.
From stylists
Many prominent Fox News anchors and TV personalities employ personal stylists to help curate their on-air wardrobes and fashion choices. Stylists have close relationships with fashion brands and designers and can get custom, one-of-a-kind pieces tailored for their clients.
Specific Fox News anchors like Ainsley Earhardt and Harris Faulkner work directly with personal stylists to find high-fashion, designer dresses for their on-air segments. This helps ensure they always have polished, glamorous and fitting outfits.
Using a stylist, rather than shopping retail, provides many benefits for anchors, like access to custom, exclusive pieces; guidance on appropriate styles; coordination across outfits; and managing the workload of finding and procuring new dresses, suits, and accessories frequently.
Stylists develop a deep knowledge of their clients’ sizing, fitting needs, personal style, and the brand image they aim to project. They can craft a cohesive wardrobe and style aesthetic to match.
There is an element of status associated with using a personal stylist. This is a luxurious service typically only available or affordable to those with means, like successful TV personalities and anchors. It further amplifies the aspirational glamour and affluence of the Fox News image.
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The stylist and fashion choices work together to create a crafted, put-together look for on-air segments, complementing hair, makeup, and other styling touches. An anchor’s style is designed as a total package.
Changes in fashion and outfits are seen as performative, giving audiences a new look and style to react to each episode or segment. There is an element of staged spectacle to the constant fashion changes and reveals.
From sponsored wardrobes
There is speculation but no public confirmation that Fox News anchors may receive free or sponsored dresses, suits, and other outfits from certain fashion brands as part of product placement or sponsorship deals. Viewers have noticed anchors seeming to favor certain brands, suggesting possible deals, but Fox News does not disclose this information.
If sponsors do provide free clothing, they likely hope the on-air exposure and positive associations of the anchor will boost sales and brand awareness. The glamorous style of anchors is a key part of the Fox News image, so they are attractive targets for fashion partnerships.
Paid wardrobe deals add another layer of performance and spectacle to fashion choices. Outfits may be deliberately selected to feature a sponsor’s brand prominently, beyond any style considerations. The authenticity of choices comes into question.
There are concerns over the lack of transparency around paid partnerships that could influence content or coverage in subtle ways. While overt brand deals are disclosed, fashion sponsorships of on-air talent may remain behind the scenes.
However, fashion choices are still likely made thoughtfully to suit an anchor’s personal style and the Fox News style guide. Sponsors would not want their brand associated with an unflattering or inappropriate outfit, even if provided for free. A degree of personal style still shapes the choices.
There is debate over whether fashion partnerships properly cross the line into product placement or if the associations are secondary to fashion expression. Reasonable people can disagree on this issue of influencing versus authentic self-expression.
Unless and until Fox News confirms or denies the existence of such wardrobe sponsorships, speculation will likely continue around possible paid fashion deals for their on-air talent and personalities. Transparency is needed but unlikely, given typical industry practice.
From off-the-rack
Not every on-air segment or appearance warrants an expensive, designer dress. For some more casual or fill-in segments, anchors may choose an affordable yet chic dress from stores like Tahari, Calvin Klein, Ted Baker, or Reiss, which provide stylish workwear at a lower price point.
Anchors likely have extensive existing wardrobes filled with designer dresses, so they are able to re-wear or rotate pieces for some segments to avoid constantly purchasing new outfits. Repetition allows them to save money and be more sustainable in their fashion choices.
Wearing an off-the-rack or re-worn dress provides a more approachable, everyday style at times rather than the glamorous image of exclusive designer gowns. It seems more relatable and accessible for viewers, creating a contrast with the aspirational glamour of high fashion choices.
At other times, however, an anchor may forgo the designer label entirely in favor of personal style expression. Brand recognition is secondary to comfort or a style they personally love. Professionalism is achieved through fit and polish, not just name.
Practical considerations around cost, sustainability, and workload management likely influence an anchor’s decisions to include more affordable options in their wardrobe. Constantly finding new designer dresses would be unreasonable. Mixing in more casual pieces helps ensure a well-rounded closet.
Perceptions of professionalism, competence, or prestige are not diminished for anchors in off-the-rack or re-worn dresses. As long as garments remain work-appropriate, polished, and well-tailored, they can still project a capable image. Fashion labels alone do not define credibility or competence.
Ultimately, an anchor chooses from their full range of options based on the requirements of each segment and their own diverse style needs. Not every day warrants glamour, so more casual and accessible dresses have an important place in a versatile wardrobe.
Who designs dresses for Fox News anchors?
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It is difficult to determine who exactly designs dresses for all Fox News anchors, as they likely work with a variety of designers, stylists, stores, and their own wardrobes. Different anchors have different fashion partnerships and sources for their on-air attire.
However, some anchors have collaborated with or worn notable designers, suggesting these relationships do exist at times. For example, Megyn Kelly has worked with Janie Bryant, known for “Mad Men”; Gretchen Carlson partnered with Carmen Marc Valvo; and Kimberly Guilfoyle has worn Zang Toi designs. These partnerships likely result in custom, high-fashion pieces.
Designers hope the prominent on-air visibility and positive associations that come from dressing anchors will raise awareness of their brand and boost sales. The glamour and allure of anchors are key to the interest of designers. Collaborations are a form of free marketing and publicity for the designers.
At other times, economics, workload, or personal style likely drive anchors to more affordable options from stores, their own collections, or lesser-known designers rather than top, established names. Not every segment warrants an expensive, one-of-a-kind custom gown. Mixing in more accessible pieces ensures a versatile wardrobe.
Perceptions of competency, prestige, or aspirational glamour can come from either established designers or personal style expression alone. A well-tailored, polished look transcends fashion labels and is most important for professional imagery. Designer names do not solely define appearances.
Undoubtedly, complex relationships between anchors, designers, studios, networks, and sponsors shape the fashion business on TV. Financial motivations, personal connections, and diverse interests all factor into the partnerships that emerge.
Ultimately, anchors have considerable influence over their fashion and style choices, even when working with outside designers, brands, or sponsors. Their tastes and needs as individuals guide selections from the options available to them. They help craft their desired on-air personas through fashion.
Who does hair and makeup for Fox News?
Fox News has a staff of hair and makeup artists who provide styling for on-air anchors and guests. While specific artists may vary day-to-day, some names like
- Jett Perfetto, who has worked with Fox News host Jeanine Pirro and others
- Alicia Caldecott, who has worked with Fox News host Dana Perino and others
- Tamara Makeup & Hair Artistry, who has worked with Fox News host Maria Bartiromo and others
- Jennifer Joyce, who has worked with Fox News host Ainsley Earhardt and others
Hair and makeup styling is an important part of the curated image crafted for anchors and Fox News. Polished, coiffed hairstyles and flattering makeup looks help bring elegance, glamour, and professionalism to every on-air appearance. Styling complements and enhances the fashion choices made for each segment.
Experienced makeup and hair artists are able to quickly and effectively style anchors to suit different seasons, occasions, styles, or segments as needed. They develop a deep knowledge of techniques, products, and anchors’ personal features and needs to achieve polished, natural-looking results across diversified looks.
The coordinated efforts of stylists, designers, and artists create a total peripheral package around each anchor to establish and reinforce their on-air persona. Every aspect, from fashion to hair and makeup, reflects and supports the aspirational brand image Fox News aims to project.
At times, paid sponsorships or partnerships may influence product placement within hair, makeup, and styling. Certain brands may provide or promote their products in hopes of on-air exposure and positive associations. However, personal relationships and professional expertise ultimately guide practical choices.
Seniority and years of experience provide the most well-known and accomplished hair and makeup artists with opportunities to work with the biggest Fox News stars. Their talent and skills keep them frequently employed on air, developing expertise in suiting different anchors’ needs and highlighting unique features and styles.
Behind-the-scenes artists remain relatively anonymous compared to the fame and visibility of the on-air talent they help prepare each day. However, their contributions significantly influence the polished professionalism and aspirational allure of Fox News. They craft an important part of the spectacle.
Summary
Fox News anchors wear designer dresses from top brands, like St. John and Escada, and personal stylists assist with their on-air wardrobes. Stylists work with designers to create one-of-a-kind pieces tailored for clients and ensure that the clothing choices reflect the desired image of Fox News.
Though some outfits may be sponsored or provided for free, anchors have extensive wardrobes filled with designer dresses, and they also wear more affordable, off-the-rack brands like Tahari and Calvin Klein. Fox News’s image is aspirational, and the fashion choices of the anchors play a role in projecting affluence and status.
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