Who Invented Wago Connectors

TOBY THOMANNPresident, WAGO Corporation

Q: Happy 40th anniversary to WAGO. What brought WAGO to the United States 40 years ago?

A: We started in September of 1979. At that time, it was a one-man operation. Our German parent decided it wanted a North American presence. The gentleman who came to the United States two Presidents before me was Michael Lane. He built the company out of a suburban Milwaukee, Wisconsin office. Our current headquarters is located in Germantown, a northwest suburb of Milwaukee. Today WAGO employs about 225 people in the United States. Q: Having started at WAGO 25 years ago as Regional Sales Manager for Ohio, Michigan and western Pennsylvania, you have been closely involved with WAGO’s growth and expansion over the years and played a part in its success. Any words of wisdom on how others could achieve that same level of success?

A: There is no easy path. It’s just a lot of hard work and dedicated people. That’s what makes our organization great. It’s the people that make us succeed, not in just the United States, but globally. There is a lot of tenure here. Many of the salespeople have been here as long as I have, which is great for our customers, as well. Long relationships—building them and maintaining them—are key to any successful organization. That trust and reliability is built from the ground up, over time.

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These days, everyone wants the quick hit. They often don’t want to spend the time; they seem to want everything now. When I hire people today, I know it’s a different world, and we try to change to meet those expectations.

The biggest thing I see with young people coming into our company is that they notice how many employees have been here for 10, 15 or 20 years. I point out that it is one of the things that makes us special as a company. We are looking for people that want to have a career with us. And they can if they want to spend the time and put in the work.

It’s something that is earned, and there is a pathway to success. They asked me how I got to be President. There is no simple answer. Whatever role I had, whether it was Regional Manager, Zone Manager, Marketing Manager, National Sales Manager, or Vice President of Sales, I continuously worked to lead by example. No task was too insignificant, nor too big. However, one person cannot do it alone, I was fortunate to surround myself with colleagues who aspired to those same goals, which helped me – and all of us – to succeed.

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