Instagram has made a significant change to its platform that affects how users see likes on the platform. In an effort to create a more comfortable space for social media users to express themselves without the pressure of high engagement, Instagram has decided to hide the number of post likes. This change has left many social media marketers and influencers wondering how they can still see the number of likes on their posts and their competitors’ posts.
What changed with Instagram likes in 2024?
Instagram no longer publicly displays the number of likes generated by posts unless the user chooses to make the like count public. This decision is part of Instagram’s initiative to shift the focus from the number of likes to the content itself. The total like count will only be visible to the individual who posted it.
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In the past, users could see how many likes a post received simply by viewing the image or video in their feed. However, this feature was removed to promote a more positive and social community. The removal of likes was initially tested on a small number of accounts in 2019 and 2020.
Why did Instagram decide to hide likes?
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Instagram decided to hide likes publicly to create a safer and more welcoming online community. The change was made to improve the mental health of users, as receiving a low number of likes has been linked to anxiety, especially among younger users. The goal is to depressurize Instagram, shift the focus away from competition, and give users more freedom to create and engage with inspiring content.
Is the like count hidden on all Instagram posts?
Not all like counts will be hidden on Instagram. Creators and influencers raised concerns about the removal of like counts, as it impacted their engagement rates. In response, Instagram has provided users with the option to publicly display or hide likes on their posts. Users can choose their preference by accessing the advanced settings on the Instagram app.
What does Instagram look like with hidden likes?
Instead of displaying the number of likes underneath a post, Instagram now shows the username of one user who liked the post, followed by the text “and others”. Users still have the option to publicly display their like count if they choose to do so.
How do I hide likes on Instagram?
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To hide likes on Instagram, users can access the new hide-like option on the app. This feature gives users more control over their platform experience. Users can choose to hide or unhide likes on their posts, and they can also choose to see or hide like counts on other people’s posts.
How do I see likes on Instagram again?
If you prefer to publicly display likes on Instagram, you can still do so. While other users may hide their likes, you can still view the like count by clicking on “and others” on the selected post. Instagram is making these changes to bring back the joy of posting for users who were negatively affected by the competitive nature of publicly displayed engagement numbers.
In conclusion, Instagram’s decision to hide likes is aimed at creating a more positive and less competitive environment for its users. While the like count may not be publicly visible on all posts, users still have options to control their like display preferences. Whether you choose to hide or display likes, the joy of posting and engaging with inspiring content on Instagram remains intact.
Comments and illustrative examples:
- Many social media marketers rely on tracking likes to measure the success of their campaigns and understand audience engagement. With the hidden likes feature, marketers may need to find alternative ways to assess the impact of their posts.
- For influencers, publicly displayed like counts serve as social proof and can influence their brand partnerships. The ability to choose whether to hide or display likes gives influencers more control over their public image.
- It’s important for users to consider the implications of publicly displaying or hiding likes. While hiding likes may reduce the pressure and anxiety associated with receiving a low number of likes, it may also limit the potential for recognition and validation from other users.
- Instagram’s decision to hide likes is part of a broader movement in the social media industry to prioritize mental health and create a more positive digital environment. Other platforms, such as Facebook and Twitter, have also explored similar measures.
- The availability of Instagram insights and analytics tools can help users track their engagement and understand the impact of their posts, even without publicly displayed like counts. These tools provide valuable data that can inform content strategies and audience targeting.
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