Reason #5: Stability in value
The moment you buy a car, it drops in value by half. This fact is true to a lesser extent for watches – except for Rolex. For the high-demand sport models in stainless steel at least (though this is a stickier situation for gold Oyster models and the elegant gold Cellini watches) it’s possible to get just a little less, or maybe even more, than the original purchase price. This is an attractive point for any customer – regardless of whether they are buying the watch for this particular reason or any other. It’s reassuring to know you’ve made a wise decision.
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Reason #6: Auction prices
The price stability of used but still relatively new watches depends in great part on the high prices achieved regularly by older Rolex watches at auction. After Patek Philippe, Rolex is the next hottest brand. There are thousands of examples of auctioning success with Rolex watches over the last several decades. In some cases the prices have reached dizzying heights. Back in October, in fact, a Rolex Daytona owned by actor and racing enthusiast Paul Newman became the most expensive wristwatch ever sold at auction, netting $15.5 million at Phillips’ New York “Winning Icons” auction. This beat the previous record for the most expensive Rolex wristwatch ever sold, a Ref. 6062 with its triple date display (pointer date indicator, weekday and month in window openings) in the one-time variation with a black dial and diamond markers that once belonged to Bao Dai, the last emperor of Vietnam. It was sold this past May at Phillips in Geneva for more than SF5 million.
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Reason #7: Artificial shortages
The pinnacle of desirability is achieved when the thing one wants is not available. The famous Daytona in steel is for many such an object of desire, ever since an early version appeared on the wrist of Hollywood star Paul Newman. Rolex brings approximately as many models into stores as it expects to sell. The result is long waiting lists. The (often unfruitful) hunt for the world’s most desirable watch only adds to the Rolex myth.
Source: https://t-tees.com
Category: WHY
