You have heard this many times before “content is king” So why be a King of content when you can be a God?
Value, value, value, that’s what you must be creating when you are leveraging the power of content. Now it’s really two areas of value you need to bring to the table and in my mind, you need to combine the two key ingredients.
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So, What Are the Two Ways to Create Mind Blowing Engagement from Content?
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You educate and you entertain, remember your school days? Well there was lots of education but the fun part of the day at school broke the constant education. Great content that helps others achieve more in their personal lives or business lives has true value. Owning the space, you make a living from or have a passion for is much easier when you produce value in terms of tips, help, support and so on through your content.
Be aware though, not everyone will notice you based on the great advice you share, some will only notice you when you entertain them. You need to look at your content strategy and ensure it’s mixed. Make sure you use all the opportunities that today now offers you, content in a written format is good but video is also essential, think about audio too and create a podcast, make sure you document yourself through images and location posting. If you want to be a God of content, you need to be everywhere.
Leverage LinkedIn With Content for Success
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Some years ago, I posted articles here on LinkedIn on a very regular basis and it was game changing. My awareness and organic following went through the roof. My business built and my time disappeared. I let it slip here on LinkedIn and that was a huge mistake but I’m back as I know not to be here in the world of content will mean the business stagnates.
Right now, LinkedIn is one of your best social platforms for creating awareness and building business contacts through content. It’s not about spamming inboxes and connecting with everyone. Why do I say that? Because I have done it and learnt from the campaigns I have run here on LinkedIn. Don’t spam, add value through content.
The strategy for LinkedIn is more than just adding content into the articles section. I will share more about the way to build a brand, a business and become a God of LinkedIn tomorrow.
Source: https://t-tees.com
Category: WHY
