1. Identity and contact details of the data controller
The data controller of the personal data collected and processed through the website www.loewe.com com (the “Site”) for the purposes described below is by Loewe S.A. (hereinafter “Loewe”). This Privacy Policy shall also apply to the sales conducted and the services rendered through our e-commerce platforms and shops.
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Loewe is an entity registered within the Mercantile Registry of Madrid under Book 335, Section 194, Page M-6657, and fiscal code NIF A-28003861 with its registered office located at: C/ Goya 4 28001 Madrid (Spain).
2. Categories of Personal Data processed, legal basis and purposes of the processing
Depending on the specific services provided by the Site and used by you, on your choices and configuration of your terminal (with respect in particular to cookies and other tracers), the personal data concerning you collected and processed by Loewe may include: your family name, given name, e-mail address, postal address and telephone number, pictures of you (subject to your prior and explicit consent), your bank account details for the purposes of online sales, your past purchases, your purchase preferences and lifestyle interests, hobbies, profession/sector, anniversaries, navigation patterns as well as your connection logs. This personal data shall be collected and processed by means of your explicit consent, our legitimate interests, when required by the applicable laws or where it is necessary for the execution of your orders and the management of our commercial relationship (performance of a contract).
Your personal data shall be collected and processed by Loewe under the below mentioned legal bases in order fulfil the following purposes:
• Legitimate interest:
– to manage and optimise the customer relationship with you; and
– to anonymize your personal data and make statistics
• Performance of a contract entered with you:
– to manage your participation in promotional contests and other Loewe promotional events, as detailed on a case-by-case basis, subject to the relevant specific terms and conditions.
• Your prior and explicit consent:
-during the creation of your Loewe user account, your subscription to our newsletter or by means of our CRM cards, we may request your explicit consent to create a profile based on (1) your purchase history information, as received from the relevant local LOEWE merchant (recent purchases, date of purchase, etc.), and (2) your preferences, including the use and/or combination of our Social Media Partners external databases and tools in order to manage and improve your experience as a customer and/or to offer more personalized advertising, using the categories of data mentioned above and your consumption preferences. The use and/or combination of our Social Media Partners external databases and tools intended to carry out segmented and customized marketing activities allows us to have a more detailed knowledge about your preferences in order to offer you individualized, customized and accurate advertising according to your specific product interests and your consumption habits. You can obtain further information about the tools used by our Social Media Partners to create a profile based on your preferences and offer you more personalized advertisement through:
– https://support.google.com/adspolicy/answer/143465
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– https://support.google.com/google-ads/answer/2453998?hl=en
– https://www.facebook.com/business/learn/facebook-ads-reach-existing-customers
– https://www.facebook.com/business/learn/facebook-ads-pixel
– we will request your prior and explicit consent to send you information through electronic and/or traditional means (i.e. email, phone, traditional post) about our offers, news and events (including newsletters, invitations and other publications).
3. Recipients of the Personal Data
Generally, your personal data shall not be transferred or made accessible to any third party. Nevertheless, Loewe may disclose your personal data to the following recipients:
• Service Providers: We may disclose your information to service providers we have retained (as processors) to perform services on our behalf, i.e. marketing agencies. These service providers are contractually restricted from processing or disclosing your personal data except as necessary to perform services on Loewe’s behalf or to comply with the applicable legal requirements; and
• Social Media Partners: Subject to your explicit consent, Loewe may disclose your personal data to social media partners like Facebook, Google or Amazon to create a profile based on your preferences including the use and/or combination of external sources in order to manage the user’s experience and/or to offer you more personalized advertising, using the categories of data mentioned above and your consumption preferences. The use and/or combination of our Social Media Partners external databases and tools intended to carry out segmented and customized marketing activities allows us to have a more detailed knowledge about your preferences in order to offer you individualized, customized and accurate advertising according to your specific product interests and your consumption habits. These social media partners generally operate as independent data controllers, and are responsible for their own compliance with the applicable data protection laws. You should refer to their respective privacy notices for more information on how they process personal data. You can obtain further information about the tools used by our Social Media Partners to create a profile based on your preferences in section 2 of the present Privacy Policy.
Finally, Loewe may disclose your personal data to third parties if such disclosure is required by law, by a regulatory provision or by a court ruling, or if this disclosure is necessary to ensure the protection and defence of Loewe’s rights.
4. International Transfers of Personal Data
The recipients of your personal data may be located abroad, including outside the European Economic Area. Any transfer of your personal data outside the European Economic Area shall only take place subject to the execution of the European Commission Contractual Clauses in accordance with the applicable data protection laws and regulations.
To obtain further information about how your personal data will be disclosed to overseas recipients, please contact us by writing to [email protected]. You also have a right to contact us for more information about the safeguards implemented by Loewe to ensure the adequate protection of your personal information when this is transferred as mentioned above.
5. Your rights
In accordance with applicable data protection laws and regulations, you have a right to request access to, rectification or erasure of your personal data, or restriction of processing, and to object to said processing, as well as the right to data portability to the extent applicable.
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You can also object to the use of your Data to build up your client profile; in this case you will no longer benefit from customised advertisement, offers and services. Moreover, you entitled to withdraw your consent in respect to the delivery of marketing materials and advertisement through electronic means and the creation profile based on your preferences including the use and/or combination of external sources.
These rights may be exercised directly with Loewe by contacting us in the following link (selecting option “Privacy and Personal Data”), through the following e-mail address: ([email protected])or by sending a letter by regular post to 159, avenue Charles de Gaulle, 92521 Neuilly-Sur-Seine cedex, France. You may be asked for proof of identity.
Moreover, you may request at any time that we stop sending you information about our offers, news and events by using the hypertext link earmarked for that purpose in each e-mail that we send you. You can also contact us by regular post by writing to 159, avenue Charles de Gaulle, 92521 Neuilly-Sur-Seine cedex, France.
You also have the right to lodge a complaint before the relevant supervisory authority if you consider that the processing of your personal data infringes the applicable data protection laws (https://edpb.europa.eu/about-edpb/board/members_es).
6. Retention period of your Data
Loewe will not retain your personal for longer than is necessary to fulfil the purposes for which such personal data is processed, or required or allowed by law.
The personal data used for the purpose of sending you information concerning the offers, news and events of our Maison shall be kept for a period of five (5) years as of the date on which it was collected or as of your last contact with Loewe. Upon expiry of this timescale, Loewe may get in touch with you to find out whether you wish to continue to receive information about our offers, news and events. Your Data shall be destroyed within a maximum of one (1) month following any request on your part to unsubscribe.
The connection logs that are collected, subject to your consent, using the cookies and other tracers implemented on our Site, shall be kept in accordance with applicable laws and regulations for a period of time that does not exceed twelve (12) months. For more details, see our Cookies Policy.
Finally, Loewe has taken all steps required under the applicable laws and regulations to ensure the safety of your personal data.
7. Contact details of the data protection officer (DPO)
Should you have any question about the collection and processing of your personal data by Loewe, please contact the data protection officer of Loewe by sending an e-mail to: [email protected]
8. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. In such case, we will post the updated version on this Site
We encourage you to periodically review this Privacy Policy so that you will duly informed about our privacy practices.
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