Who Makes Silver Bait Clothing

Grundy County, Tennessee, may seem like an unlikely place for a French entrepreneur to set up shop, but Bruno Durant saw the potential in the 770-acre farm in Coalmont. In 2001, Durant established Silver Bait LLC, a company dedicated to breeding and selling fishing worms. What started as a passion for composting worms eventually turned into a thriving business that has not only benefitted the Durant family but also made a significant impact on the economy of Grundy County.

A Jack-of-All-Trades

Growing up on a dairy farm in northern Paris, France, Durant learned the importance of being a “jack-of-all-trades.” On a farm, one must not only know how to raise crops and animals but also possess the skills to construct and repair equipment, machinery, and buildings. Durant’s upbringing, combined with his mechanical and engineering classes in secondary school, set the stage for his entrepreneurial journey.

From Worms to a Successful Business

After completing a two-year degree to become a physical education teacher, Durant realized his true calling as an entrepreneur and inventor. In 1983, he started his own worm farming business, primarily catering to the composting industry. However, a trip to the United States exposed him to the vast potential of the fishing bait market. Recognizing the lack of consistency and reliability in the worm supply chain, Durant saw an opportunity to create a successful business based on delivering a quality product on time.

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The Largest Worm Farm in the United States

Through hard work, innovation, and a vertically integrated business plan, Durant transformed Silver Bait into the largest worm farm in the United States. The company’s distribution area spans 25 states, from Wisconsin to the Texas-Louisiana border, and extends down to Florida and up the East Coast to West Virginia. Durant’s meticulous attention to detail and control over every aspect of the process, from breeding to packaging, has allowed him to set a new standard in the industry.

The Perfect Location

To ensure timely delivery of high-quality worms, Durant sought to control every phase of production. He strategically chose Coalmont, Tennessee, for its central location to the fishing market and affordability. Durant purchased enough land to grow the corn used to feed the worms and established on-site facilities for grinding feed and producing concrete. The farm also includes a 125-acre peat bog in Florida, ensuring a steady supply of quality peat moss for worm bedding.

Controlling the Process

Packaging was another aspect Durant wanted to control. By producing their own containers, Silver Bait saves costs and ensures the worms arrive in excellent condition. The company operates an automated cup manufacturing process, which runs 24/7 and requires minimal supervision. With their fleet of refrigerated trucks and in-house drivers, Silver Bait maintains complete control over the delivery process, further guaranteeing customer satisfaction.

Growth and Expansion

Silver Bait’s success has translated into steady growth over the past 25 years. The company currently operates on a 400,000 square foot farm, and plans are underway to expand with an additional 80,000 square feet of worm beds and 40,000 square feet of warehouse space. With this expansion, Silver Bait aims to increase its workforce, both full-time and seasonal, creating more job opportunities in the region.

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Powering the Future

Partnerships with local and federal agencies facilitated the extension of three-phase electric power to the farm in 2018. This development has allowed Silver Bait to power their corn grinders and irrigation system more efficiently and at a lower cost. By keeping operational expenses in check, the company can continue delivering high-quality products to customers at affordable prices.

A Passion for Fishing

Despite his busy schedule, Durant still holds a passion for fishing. While he may not have much time for it, he cherishes the moments when he can cast a line and enjoy the sport he contributes to through Silver Bait.

In conclusion, Silver Bait’s journey from a French entrepreneur’s dream to the largest worm farm in the United States is a testament to the power of hard work, innovation, and a comprehensive business plan. Bruno Durant’s commitment to quality and reliability has not only made his family prosper but has also had a positive impact on Grundy County’s economy. Silver Bait is a shining example of what can be achieved when passion meets opportunity.


Comments or illustrative examples to make the article more valuable in practice:

  • It would be interesting to include testimonies from satisfied customers who have experienced the difference in quality and reliability between Silver Bait’s worms and other options in the market.
  • Exploring the potential environmental benefits of worm composting and how Silver Bait’s practices contribute to sustainable agriculture and waste management would add further depth to the article.

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