A new resort is in store for the Nevada side of Lake Tahoe’s south shore.

Officials Thursday unveiled plans for the Lodge at Edgewood Tahoe, a 154-room, non-gaming hotel with spa, restaurant, conference center and other amenities including a small public beach, all adjoining the Edgewood Tahoe Golf Course renowned for its annual summer celebrity tournament.

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The project’s cost: $100 million or more. That will include addressing environmental issues such as energy efficiency and runoff and other water-quality concerns as well as projecting a rustic waterfront profile that will provide vistas, by way of a Great Room, out onto Tahoe’s waters when the resort opens as planned in the summer of 2017.

“Like grand lodges of the American West, we hope it will inspire awe with its views and location,” Chuck Scharer, president/CEO of Edgewood Companies, told about 100 people gathered on a rainy morning inside the Edgewood Tahoe Golf Course clubhouse. Edgewood Companies is owned by members of the Park family, descendants of pioneer cattle ranchers who settled at south Tahoe more than a century ago.

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“Our (golfing) guests have asked us to bring in a resort, and we’re always looking for ways to meet customers’ expectations,” Scharer said. “It’s the right time for the company and it’s the right time for the Tahoe market. We’re hoping our project will be a catalyst for more investment in Tahoe.”

He said he received many questions regarding the brand and management of the lodge, but the owners settled on their own Edgewood Companies with the same name brand the Park family put on the golf course when it was built in the 1960s.

“The answer was obvious. We are going to build on 45 years’ reputation and brand equity that is Edgewood Tahoe, the Edgewood team,” Scharer said. “It’s our brand, it’s our team.”

Preliminary infrastructure work has already begun on the site north of U.S. Highway 50 near the California border for the project approved in 2012 by the Tahoe Regional Planning Agency, the bi-state entity which oversees Tahoe-area development.

“It’s impressive on so many levels,” TRPA Executive Director Joanne Marchetta said at the Thursday gathering. “For tourism, the lodge will significantly improve the environment with five-star quality.”

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Hal Cole, mayor of South Lake Tahoe, said the Lodge at Edgewood Tahoe development might be on the Nevada side of the south Tahoe, but the Stateline area is “becoming more blurred as tourism grows” and both sides are wise to work together.

“Edgewood needed to have hotel rooms. We are truly one shore,” he said.

Also attending Thursday was Claudia Vecchio, director of the Nevada Department of Tourism and Cultural Affairs.

She said the Edgewood resort is “sorely needed” for helping grow the Tahoe basin’s recreational tourism market.

“Gaming continues to be the No. 1 reason people come to Nevada,” she said. “But we talk more and more about recreation, and this is the perfect property for those travelers we want to bring to Nevada.”

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