X (former Twitter) is one of the most popular social media platforms people use for news and current events. It’s also one of the most popular channels for customers to contact businesses directly through comments or direct messages. Many businesses use X to spread the notice of their products. But what is the best time to post on X?
There is so much content on X, so your message could be easily lost between other posts. Timing is a pivotal factor that can determine whether your tweet becomes noticed. If you post when your audience is not active, your message will not reach it’s purpose. Posting at peak times can amplify a post’s visibility, reach, and engagement. The right timing also creates deeper connections with your audience.
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This guide will explore the important role of timing of posting on X, which could help you to increase your posts’ reach and engagement.
What is the Best Time to Post on X?
There is a limited number of tweets that an X user can see. Newer tweets are shown at the top of the feed. So, in general, the best time to post on X (previously known as Twitter) is when most of your audience is online. But you should also figure out when your followers are most likely to like, comment, or share your posts. Engagement is one of the most important factors to consider for creating your posting strategy on X.
Many people use X during their leisure time. Usually, it is early in the morning, when people commute to work, and during lunch breaks. After work hours, when people are returning home, could also be potentially a good time to post on X. But does it is indeed so?
Different social media automation tools provide quite different best timing for posting on X, so we summarized the results and provide them to you.
Best times to post on X:
- Mondays: from 9 AM to 1 PM.
- Tuesdays: from 8 AM to 2 PM.
- Wednesdays: from 8 AM to 2 PM.
- Thursdays: from 8 AM to 2 PM.
- Fridays: from 9 AM to 12 PM.
- Saturdays: 9 AM.
- Sundays: 9 AM.
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However, the engagement with your X posts is different during different weekdays. Weekend engagement peaks are not even close to the weekday engagement levels. People also tend to be less active on Mondays.
The best time to post on X is from 8 AM to 2 PM from Mondays through Thursdays, and from 9 AM to 12 PM on Fridays. The data shows, that these times and days are the most effective for posting to reach the maximum engagement.
The worst days to post on X are Sundays. Saturdays are also not a good time for posting. It’s recommended not to post on Sundays at all. If you still publish, do it just in the morning (9 AM).
X engagement is very low during early mornings (before 6-7 AM) and late nights (after 10 PM). Over weekends, especially on Sundays, engagement is also quite low.
We presented summarized results on X engagement. Your tweeting results could be a bit different, depending on your audience, product, country of targeted users, and other factors.
It is recommended to experiment, try different posting times, and measure your audience engagement to adapt your tweeting strategy until you find one that works best for you.
How To Find the Best Time to Post On X?
Consider the following methods to find the best time to post on X:
- Find out when your audience is most active on X. You need to know your audience. If you are targeting travelers, or sports professionals on X, their s usage of X could be very different from commuting office workers.
- Focus on your business niche. The best time to tweet depends on your business type. The main difference between B2C and B2B businesses is their shopping times. Individual customers usually research products and shop during leisure time or breaks, while businesses mainly operate during regular business hours. However, even for B2C businesses, weekdays are better for posting.
- Use X Analytics to find the best time to post. Twitter Analytics lets you track various engagement metrics like Tweet impressions, profile visits, and others. You can also get an overview of your Twitter profile using free Twitter analytics tools.
- Experiment and adjust your timing strategy. In contrast to Facebook analytics, X doesn’t provide you information you when to post. Thus, you need to find the right timing yourself. On Twitter Analytics, you can see X engagement over the selected time. Tweet at specific times in the morning, noon, or evening, and analyze the engagement results until you find the best tweeting times that fit your audience. In addition, your followers’ behavior could also change over time. Review your results regularly and adjust accordingly for your posting strategy.
- Review your top-performing posts. Which of your posts had the highest performance? When did you post them? Is it the main difference in the content of the tweets or the timing of posting? What is your most compelling content? Write down the days of the week and the time of your top-performing posts, maybe you will see a positive correlation between posting time and engagement.
- Check your competitors’ posting times. Your competitors may have done some of the same experiments or competitive analysis that you need regarding the posting times. Check, when your competitors tweet. If there are several competitors, posting on X during similar posting time, this could also work well for you as well. However, avoid direct competition in timing with stronger competitors since their posts will be shown on top.
- Post in your audience’s time zone. Obviously, post in your audience’s time zone. If you have a diverse audience- select your priority audience and adapt tweeting time to it. You can use posting automation tools like Postus to schedule your tweets at the right time.
- Tweet regularly. Consistency is important for a strong online presence on X. Since the lifespan of a tweet is only 15-18 minutes, you need to post constantly to be noticed by your followers.
- Use automated social media scheduling and management tools. You don’t need to wake up in the middle of the night to tweet. AI-based, automated social media scheduling tools like Postus can schedule your posting to the best times, analyze your audience’s engagement, save time, and increase your content reach.Besides scheduling, AI-powered social media generators could also create content, both texts and images, for X and other social media platforms. Postus features include multi-language support (30+ languages), mood selection (from formal to funny), and flexible scheduling.
How Often Should You Post on X?
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The lifespan of a tweet is only 15-18 minutes.
You may be tempted to post as much as possible to get maximum exposure to your content. Don’t do that. If you start posting empty, boring, bad content, your audience will get tired of your spammy content, and your X engagement levels will start to decrease.
If you have enough new, original content to post, post on X three times per day.
However, if you don’t produce new content so often, it’s better to post 1-2 times per day than to post just for posting.
Read the articles about the best times to post on other social media platforms:
What is the best time to post on Facebook?
What is the best time to post on Instagram?
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Category: WHAT
