Mahindra Tractors is a portfolio company of Mahindra & Mahindra Limited, a global conglomerate headquartered in Mumbai, India. Mahindra Tractors has been recognized as the world’s largest tractor manufacturer (by volume) since 2010.
Today Mahindra Tractors operates in 10 countries, with core markets including India, China, North America and Australia. Mahindra is known for its strong product offering in the compact and subcompact tractor categories.
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Mahindra Makes Tractors At Five North American Manufacturing Plants
Today Mahindra USA employs over 8,600 Americans, and its tractors are sold at over 790 dealerships across the United States. Mahindra is the #3 tractor manufacturer in North America by market share as defined by the Association of Equipment Manufacturers.
Mahindra USA makes a large number of its tractors sold in North America at its five United States assembly plants in Houston, Texas; Marysville, California; Chattanooga, Tennessee; Bloomsburg, Pennsylvania; and Lyons, Kansas.
Mahindra is focused on expanding its manufacturing presence in North America — since 2010 it opened the Bloomsburg and Lyons plants, and Mahindra leadership has indicated it looks to continue growing its North American footprint over the next five years by doubling its investment and employment.
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Mahindra started its operations in the United States in 1988 when it exported 143 tractors from India to sell in the US market. Between 1988 and 1994, Rip Evans led the expansion of Mahindra’s efforts in the US market. In 1994 Mahindra formed Mahindra USA and established its official headquarters in Tomball, Texas.
In 2015 Mahindra launched its Utility Vehicle (UTV) line in the North American market. Rip Evans credits Mahindra’s strong growth recently to the introduction of the UTV line. He said that many new dealer partners took interest in the Mahindra line following the expansion into the powersports market.
Mahindra’s Tractor Line Sold In North America
Today Mahindra sells 11 tractor models in North America ranging from 19.4 to 120 horsepower. Mahindra focuses on the compact and subcompact tractor segments. Over time the Company has gradually increased the horsepower range of its tractors sold in the United States.
Source: MahindraUSA.com
Mahindra’s Indian operations
Mahindra Tractors India has been the leading manufacturer in India since 1983. Its sales are predominantly in the states of Gujarat, Haryana, Punjab, Maharashtra and the Southern States.
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The tractor lines in India are focused on the up to 60 horsepower range. Mahindra also manufactures a variety of other farm equipment for the Indian market, including planters, harvesters, reapers, balers and front-end loaders.
Other Mahindra Tractors Markets
Mahindra also has large operations in Australia (based in Brisbane, Australia) and China (through its 80% stake in Jiangling Tractors).
Mahindra Tractors History
In 1963 Mahindra produced its first tractor, the Mahindra B-275, as part of its joint venture with International Harvester. Mahindra & Mahindra formed the Mahindra Tractor division in 1977 to focus on expanding its equipment business.
By 1981 Mahindra Tractors had produced over 100,000 tractors, and by 1983 Mahindra became the top-selling tractor brand in India (the world’s largest tractor market when measured by volume). In 2003 it produced its 1,000,000th tractor, and by 2010 the Mahindra brand became the world’s top-selling farm tractor by volume.
Resources
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