Which Example Illustrates The Idea Of Collecting Data - T-Tees - Your Answers Await, Life's Questions Unraveled

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A key aspect of the dissertation writing process is to choose a method of data collection that would be recognised as independent and reliable in your field of study.

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A well-rounded data collection method helps you communicate to the readers exactly how you would go about testing the research hypothesis or addressing the research questions – usually set out in the dissertation introduction chapter.

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So what are the different methods of data collection you can use in your dissertation?

When choosing a dissertation method of data collection, there are certain elements you would need to keep in mind including the chosen topic, the established research aim and objectives, formulated research questions, and time and monetary limitations.

With several data collection methods to choose from, students often get confused about the most appropriate for their own research.

Here is a complete guide on the two research designs you can choose from in your dissertation – primary research and secondary research. The different research approaches within each of these two categories are explained below in detail.

Primary Research Strategy

Primary research involves data collection directly from participants. This data collection method is often chosen when the research is based on a certain area, a specific organisation, or a country.

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Because the dissertation requires specific results and information, the primary research strategy is chosen to gather the required information and formulate results according to the research questions. There are various methods for conducting primary research:

Also Read: How to Approach a Company for your Primary Study.

Interviews

Interviews are face-to-face discussions conducted directly with the participant(s). The matters raised during interviews are audio/video recorded or manually written down for subsequent analysis.

Participants are asked to fill out and sign a consent form before conducting the interviews. All questions asked during the interview are related to the research only.

Participants have the complete right to remain anonymous or reveal personal details if appropriate. Interviews are one of the most commonly used data collection strategies for dissertations employed by researchers.

Interviews are a flexible type of research. There are three types of interviews, depending on the extent to which they are structured – structured interviews, semi-structured interviews, and informal/unstructured interviews.

The researcher collects responses based on a set of established questions with little to no room for deviation from the pre-determined structure with structured interviews.
Unstructured interviews do not require the researcher to have a set of pre-agreed questions for the interview. The scope of this type of interview includes comprehensive areas of discussion. Responses are gathered by employing techniques such as probing and prompting.
Semi-structured interviews offer a balance between a formal interview’s focus and the flexibility of an unstructured interview.
In either case, the participant is informed beforehand of the nature of the interview they will be involved in.
While there is no strict rule concerning the number of participants an interview can involve, it would make sense to keep the group to 5-6 people. On the other hand, you can interview only one subject if that is more appropriate to your needs.

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With the advent of technology, and to save time, many researchers now conduct online interviews and/or telephonic interviews. The timings and schedule are set before the day of the interview, and the participant is informed of the details via email. This helps in saving valuable time for the researcher, as well as the participant.

Not sure whether you should use primary or secondary research for your dissertation? Here is an article that provides all the information you need to decide whether you should choose primary or secondary research.

Surveys

Surveys are another popular primary data collection method. The participants for this type of research design are chosen through a sampling method based on a selected population.

The researcher prepares a survey that consists of questions relating to the topic of research. These survey questions can be either open or close-ended.

Close-ended questions require the participant to choose from the multiple choices provided. If you are conducting a survey, you may decide not to meet the respondents due to financial or time constraints because surveys can be filled online or over a telephonic session.

On the other hand, open-ended questions do not have any options, and the respondent has the liberty to answer according to their own perception and understanding. For these types of surveys, meeting the participant in person would be the more fitting option.

Dissertations with close-ended questions are classified as quantitative research strategy dissertations. The data collected from these surveys are analysed through statistical tools such as SPSS or Excel.

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Diverse tests are applied to the data depending on the research questions, aim, and objectives to reach a conclusion. For open-ended questions, qualitative analysis is conducted by thematic analysis and coding techniques.

Surveys are frequently conducted in market research, social sciences, and commercial settings.
Surveys can also be useful across a wide range of disciplines from business to anthropology.

Our writers have years of experience in dissertation research. Whether you need help with the full dissertation paper or just a part of it, ResearchProspect writers can help you achieve your desired grade.

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