Brisochi has always been a part of my life, even if sometimes I wasn’t quite sure how it got there. The bottle that lived in the cupboard of my first apartment: Did I snatch it from my parents’ house? Did visiting relatives drop it off? Did it magically appear along with the box of pastina and stovetop espresso maker? Having learned the elixir was far more effective if consumed with water than dropped in il gabinetto, I kept a bottle at my desk at various jobs over the years, perplexing coworkers who would watch me quickly guzzle down the crack-like white pebbles—gotta drink it while it’s still fizzing!—after particularly epic lunches. (“Everything OK, Pat?”) Assuming Brioschi was something that only existed in my family, I nearly jumped out of my couch when, in a 2010 episode of HBO’s Prohibition-era drama Boardwalk Empire, Steve Buscemi’s mob-connected political boss Nucky Thompson barks, “Go have a Brioschi!” to a whiny underling. My heart broke and my heartburn thrived when the company went under.
After a few years of settling for Brioschi-come-latelies like Galeffi and Crastan—the Pepsi and RC Cola of Italian effervescent digestive aids—I recently discovered that the O.G. was now available on Amazon. Once again made in Italy, the reborn company has expanded their offerings to include a ready-to-drink canned soda, a fiber powder, and a variety of gummies including elderberry, apple cider vinegar, and ashwagandha. (A hearty benvenuto to the 21st Century, Brioschi!) They even offer “Heritage Brioschi” in a glass bottle, commemorating the original Italian packaging.
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For me, the iconic blue bottle that sat in cabinets from Federal Hill to Youngstown to Massapequa for generations of Italian-Americans is the true original. My (non-Italian) wife makes sure we’re always stocked up, and I don’t feel quite ready for bed until I’ve had a glass. I’m already planning on introducing my one-year-old son to the joys of a Brioschi toilet-fizzing session, which will certainly be accompanied by Lou Monte on Spotify, Fatso streaming on an iPad, and piping-hot pucks of meatball.
Source: https://t-tees.com
Category: WHY
