The deal is important for the boutique cigar company, as it looks to return to its iconic roots and core values. The objective is to unleash the entire team’s creative power under the leadership of JD who will also continue with his new venture into the spirits industry as CEO of John Drew Brands, a start up initially focused on bourbon, rye, and rum.
“Jonathan Drew is a dynamic entrepreneur, respected tobacco man, and a tenacious brand evangelist. He is the original Disruptor, and I am excited to help build a team around JD that is raw, provocative, and unafraid to challenge the mainstream and take risks,” explained Drew Estate’s CEO Glenn Wolfson. “Jonathan Drew will reduce his travel and event schedule, instead focusing on the Rebirth of Drew Estate with a conceptual lens toward brand building and team building.”
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“I’m a student of graffiti … and philosophically I look at tobacco the same way. There is an evolution to the painted walls in the streets, just like there was on the subways back in the day. Change is natural and accepted. You just have to bomb harder and stay true to your technique and style – and always keep loyal to your crew. There’s a lot to learn from areas outside of our main canvas at DE. We will return to high-level curation, mixed media platforms, and true collaboration. We have lost our way a bit, but DE will bubble back 1,000 times stronger. Believe me,” stated Jonathan Drew.
Jonathan Drew, and his business partner Marvin Samel founded Drew Estate in 1996 first as a small shop in the World Trade Center, and later in 1998 JD moved to Estelí, Nicaragua with the vision to blend the urban walls of New York City with the art of premium hand-made cigars. In 1999, JD released the ACID Infused Cigar Brand, and built a small production facility where he could manage the company’s cigar manufacturing, which later turned into many small factories scattered across the city. In 2006, JD broke ground on La Gran Fabrica Drew Estate overlooking a majestic valley. At over 174,000 square feet it is one of the largest hand made cigar factories on the planet. In 2014 Jonathan Drew, and Co-Founder Marvin Samel sold Drew Estate for an undisclosed sum to Swisher International.
About Drew Estate, Inc.
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Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”TM, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Kentucky Fired Cured, Liga Privada, MUWAT, Natural by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, and Java by Drew Estate.
About John Drew Brands:
Founded in 2015 in Wynwood, Florida, John Drew Brands is a consumables start-up, focusing on spirits, wine, beer, food, snacks, and destroying the mash bill. The initial brands are Brixton Mash Destroyer, Dove Tale Rum, and John Drew Rye.
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