Roanoke, Virginia – December 20, 2023. Roanoke, Virginia based Retirement Unlimited, Inc. (“RUI”), and Mount Laurel, New Jersey based Brandywine Living today announced RUI’s acquisition of Brandywine Living’s senior living management platform. Both RUI and Brandywine have a distinguished history of providing high-quality care and hospitality to seniors, and following the transaction, the combined company will consist of 59 communities with over 6,739 independent living, assisted living and memory care units.
Brandywine’s 31 senior living communities are predominately concentrated in New Jersey, with additional communities located in Connecticut, Delaware, Maryland, New York, and Pennsylvania. Following the transaction, the communities will continue to operate under the premiere Brandywine Living brand to ensure continuity for both residents and staff. RUI has a 40-year track record of operational excellence and currently manages 28 communities across the East Coast. This integration will deepen RUI’s presence in premium northeast and midAtlantic micromarkets and allow RUI to deliver to more seniors a lifestyle that residents have earned and deserve. William Fralin will be Chief Executive Officer and Doris-Ellie Sullivan will serve as President of the combined company with key property- and corporatelevel leaders from Brandywine blending with RUI’s leadership structure to ensure a seamless integration into RUI.
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“We believe the alignment of our two companies’ cultures and missions, along with our shared partnership with Welltower (NYSE: WELL), will aid in the integration of these well-located and market-leading communities into the RUI family,” said Doris-Ellie Sullivan.
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“RUI has been presented with a unique opportunity to merge two operations with shared values and tremendous talent. We believe this combination will be a dynamic success,” said Fralin.
Brenda J. Bacon, Brandywine Living’s Co-Founder, President and CEO, added, “Our team is proud of the company we have built over the past 27 years. Brandywine has touched tens of thousands of lives, and it was time to ensure that Brandywine continued to thrive going forward. During this transition period, the dedicated and caring team we have built at both the community and corporate levels will remain in place and I know will be as focused as they have always been on providing great care, service, engagement, and fun to our residents.”
Following the formation of the programmatic partnership between RUI and Welltower in late 2022, RUI has continued to strategically scale through acquisitions and transitions while maintaining its high operating standards, including occupancy in the mid-90s for many of its communities.
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A cornerstone of RUI’s management platform is its Signature Programs, which promote resident engagement and fulfillment: • RUI University – lifelong learning program • Taste of RUI – culinary experience • RUI FIT – fitness and therapy services • Leash on Life – pet concierge services • LUXE Unlimited Salon and Spa • Care Impact – personalized care program • Inspiritás – memory care • RUI Concierge – individualized amenity service • MYRUI App – convenience of services at your fingertips
Ms. Sullivan commented, “We’re excited to bring RUI’s Signature Programs to the Brandywine Living portfolio, ensuring the continuation of a premier senior living experience and dedicated care for Brandywine residents.”
Retirement Unlimited, Inc. (RUI) Retirement Unlimited, Inc. (RUI) is owned and operated by the Virginia families of Fralin and Waldon. Led by its third generation of Fralins and second generation of Waldrons, RUI currently has 59 senior living communities across the East Coast with several active development projects. Their communities offer independent living, assisted living, and memory care – Inspiritás as well as a full spectrum of life enrichment programs.
Contact: Beth Kolnok Senior Vice President of Marketing and Communications Retirement Unlimited, Inc. 540-728-0093 [email protected] www.rui.net
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