You know that your Quality Score affects your required bid for an ad on Google, but what about the factors that influence your Quality Score? One of those is the landing page experience.
Take a closer look at which attributes describe a good landing page experience. Then, use that knowledge to improve Quality Score and better stick to your ad budget.
You are viewing: Which Attributes Describe A Good Landing Page
What Is the Landing Page Experience?
Before we can get into which attributes describe a good landing page experience, you need to understand what the landing page experience refers to. Google uses this term to describe and estimate how good of an experience someone who clicks on your ad will have once they get to your landing page.
Your landing page experience can get a rating of Above Average, Average, or Below Average. If it is a poor landing page (below average), you want to work to improve it.
So, with that information in mind, which attributes describe a good landing page experience? We’ll go through them one by one.
Whether It Is Easy to Navigate
While having anatomy of a perfect landing page, make sure there is easy use experience. A landing page with a good experience will be easy to navigate, whether visitors are on mobile devices or computers. This starts with a well-designed and well-organized website. Arrange your website, so people can find information easily.
If your ad mentions a specific product, make sure that it is simple to find that product. Some advertisers take care of this with a bold link and CTA, while others make the product page the landing page.
As you organize the landing page, put the most important information above the fold. This will include any offers or products mentioned in the ad copy.
To improve the ease of navigation of your website, avoid pop-ups or anything else that will interrupt the experience. Users get annoyed when they have to pause to close windows.
Whether It Loads Quickly and the Website Is Fast Overall
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Google also considers how quickly your website loads and functions in general when determining your landing page experience. Start by ensuring that the landing page will load quickly. This should be the case for both mobile and desktop users. If the page is not quick enough, consider making it an Accelerated Mobile Page (AMP).
From there, confirm that the rest of your website is fast. Once again, pay attention to site speed across devices, including mobile and desktop.
Whether Your Content Is Original, Useful, and Relevant
A good landing page will be relevant to the keyword your ad appears for, as well as the text in the ad. Part of this is being specific or vague, depending on the text in your ad and the keyword.
For example, if your keyword involves “sneakers,” your landing page should not be a page about all types of shoes. At the same time, if you have a broader keyword, such as “compare digital cameras,” the landing page should not be a product page for a single camera or even just for one brand. Â You can dynamically insert your keyword in landing page to build more relevancy.
You can find better keywords for your ads or content from PPCexpo Keyword Planner.
To make your page even more useful and original, do your best to offer unique content or features. This can come in the form of information, offers, or anything else you can think of.
You should also make sure that your landing page provides relevant information regarding the product or service you advertise.
Whether Your Site Seems Transparent and Trustworthy
Another answer to the question, “Which attributes describe a good landing page experience?” is whether your page seems trustworthy and transparent. This starts with providing clear information about your business and what you do, including the products or services you offer and your contact information.
You should take the time to explain your products and services to visitors before asking them to fill out a form. Anytime you ask customers to fill out a form or provide information, tell them why you need it. Make sure to also include how you will use the information. This fosters trust.
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To further promote trust, make it clear that all sponsored links or ads on your page are sponsored. It should be easy for visitors to separate this type of content from other content on your page.
How Can I See My Landing Page Experience?
Because of the importance of your landing page experience, Google lets you easily check it. All you have to do is sign in to your account for Google Ads. From there, head to “Keywords” on the page menu. Go to the keyword row you want to check the landing page experience for and either hover over it or tap on it under the text of “Status” column. You will see the landing page experience as well as other performance information.
How Does Google Know I Improved My Landing Page Experience?
Now that you know which attributes describe a good landing page experience and how to check your status, you are ready to make improvements and followed PPC landing pages best practices. But how does Google know that you’ve improved your website? Do you need to send them a notification?
Google Ads automatically and regularly visits websites and landing pages to evaluate them. You don’t need to contact Google, as their algorithms will check your landing page again fairly soon.
Remember that because you will have to wait until Google Ads checks your landing pages and website, it may be days or weeks until you notice improvements to your Quality Score or Ad Rank.
FAQs:
Which attributes describe a good landing page experience?
Relevant and original content, Easy to navigate, Transparent about the client’s business are attributes describe a good landing page experience.
What is good load time of a webpage?
It is good to have webpage loaded in 3 seconds even if it is loaded in 5 seconds, still it is better than 25% of other websites on the web.
How to improve your webpage load time?
- Should have optimized and compressed images
- Avoid plugins and tracking script
- Avoid inline JS and CSS files also use minified files
- Try to keep JS files in the end of the script
- Try to use asynchronous calls
- Avoid redirects
- Set up and use the cache correctly
- Reduce cookie size
Wrap Up
All advertisers should make it a priority to optimize their landing page experience as it affects your Quality Score and Ad Rank. Once you learn which attributes describe a good landing page experience, you can start making improvements in those areas. Making your landing page more mobile-friendly, easier to navigate, more transparent, or load faster can help you get a good landing page experience status. You should also ensure you have original content.
Once you work on your landing page experience, keep in mind the components of a landing page. Also, don’t forget to optimize other factors that affect your Quality Score, including the expected clickthrough rate and ad relevance.
You can generate your PPC Reports from here to check the overall campaign performance.
Source: https://t-tees.com
Category: WHICH
