Are you ready for the latest viral trend taking over social media? Move over girl math, because ‘Tube Girl’ is here to stay. This new trend involves filming yourself dancing like no one is watching in train cabins around the world. It all started when Sabrina Bahsoon, also known as ‘Tube Girl’, filmed herself dancing and lip-syncing on the London Underground. Since then, people from all over the globe have jumped on the bandwagon, filming themselves on trains, in parks, and even in shopping malls. In Singapore, it has become so popular that it has its own title – ‘MRT Girl’.
Brands have also hopped on the Tube Girl trend, using it to promote their products and engage with consumers. But why are brands embracing this trend, and is it the right move for everyone? According to Jeffrey Lim, managing director at 8traordinary, brands are drawn to the confidence and authenticity that Tube Girl embodies. Her boldness and disregard for others’ opinions resonate with Gen Z, making her an effective influencer for brands to collaborate with. It’s no wonder that MAC Cosmetics, Valentino Beauty, and Boss have already onboarded her for their campaigns and fashion shows.
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Christyna Fong, creative group head at The Chariot Agency, explains that brands are obsessed with being relatable to Gen Z these days. By jumping on trends like Tube Girl, brands hope to appear younger and more in touch with the younger generation. However, Fong warns that it’s important for brands to have a genuine reason to be part of the trend. Brands that promote self-empowerment, self-love, and self-acceptance are more likely to find a natural fit with the Tube Girl trend. Simply jumping on the trend without a clear connection to the brand’s values can backfire and make the brand seem like it’s trying too hard.
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Timing and relevancy are crucial when it comes to trendjacking. A trend can go viral and fizzle out within days, so brands need to be quick and decisive in their execution. It’s also important for brands to ensure that the trend aligns with their social media persona and messaging. If a trend doesn’t resonate or can’t be naturally integrated into the brand’s identity, it’s better to pass and wait for a more suitable opportunity.
So, if you’re thinking of embracing the Tube Girl trend, remember to stay true to your brand’s values and find a genuine connection. Be timely, be relevant, and most importantly, have fun with it. After all, Tube Girl’s spirit is all about having a blast while traveling on a train. Just make sure that the hashtag #TubeGirl still makes sense in the context of your brand. So, grab your camera, find a train cabin, and dance like nobody’s watching!
Source: https://t-tees.com
Category: Blog
