Cultured Wheat Market Outlook (2022 to 2032)

The global cultured wheat market net worth is expected to rise at a rate of 6.1% per year to US$ 625.5 Million by 2032.

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• The growing use of cultured wheat flour for household consumption in many parts of the world.
• The rising trend of organic and sustainable methods of living has made cultured wheat starch popular in many communities.
• Marketing of the product over online distribution channels has made the product reachable to many potential customers, further boosting the demand.
• Over the past few years, customer or farmer perception has shifted in favor of various types of organic and synthetic chemical-free items as consumers become more knowledgeable about the food components they are consuming and their corresponding nutritional qualities. Because of this fact, the demand for cultured wheat is growing rapidly around the world as a natural preservative.
• The sales of cultured wheat have also increased exponentially in recent years as it is mostly employed as a preservative in the food sector to extend the product shelf life of packaged and ready-to-eat food items. Many governments are also pushing the product into the market for its use instead of conventional chemical preservatives that harm consumer health, including benzoates, sorbates, and sorbic acid.

Data Points Key Statistics Cultured Wheat Market Growth Rate (2016 to 2021) 5.5% CAGR Cultured Wheat Market Size (2022) US$ 345.7 Million Cultured Wheat Market Revenue Forecast (2032) US$ 625.5 Million Cultured Wheat Market Growth Rate (2022 to 2032) 6.1% CAGR North America Market Share 34.7%

Why the Asia Pacific is Turning Out to be a Lucrative Cultured Wheat Market

With the highest percentage of overall population density, the predominantly agricultural South Asian countries have emerged to be the rapidly expanding economic region. The market for all types of food items, including prepared and wholesale, is at its peak in this decade. In such a position, the products required for the preparation and preservation of food items have become quintessential for the success of any type of food & beverage company.

Also, the determination of the national governments for sustainable development has created huge awareness among the common people about the ill effects of chemical preservatives. Moreover, youths are also getting more attracted to packaged food products these days, necessitating the use of natural preservatives, consequently generating huge opportunities for the wheat culture market players in the region.

Major Strategies Adopted by Cultured Wheat Market Players

The global preference for natural and chemical-free products will have a big influence on the market for cultured wheat. Additionally, cultured wheat aids in enhancing the texture of bread and pastries, making them the largest end-user segment for cultured wheat manufacturers. Additionally, it also possesses anti-fungus and anti-bacterial properties, which will boost demand for cultured wheat among producers of baked goods and customers in the upcoming years. So, long-term partnership with bakery item manufacturers has remained the dominant strategy for most of the market players out there.

With the widespread consumption of baked goods and higher wheat production capacity, the USA is the biggest market for cultured wheat, followed by some other European nations. So most of the cultured wheat market key players prefer to get established in these countries and are concentrated in North America, which has made the global market mildly competitive and difficult for participants from other countries.

Similarly, new cultured wheat market players might find it daunting to penetrate the market and get established as a trusted brand for the end users. However, with the proliferation of online channels, overseas distribution has got quite easier for acquiring new consumers. And, most importantly, online channels have made it possible for market players to acquire potential customers from far-off regions, which has further boosted the demand.

Cultured wheat is widely used as a natural food pesticide. Cultured wheat is made by fermenting wheat flour with Propionibacterium freudenreichii bacteria. This bacteria is commonly found in dairy products and milk, and it is necessary for food preservation.

Cultured wheat is a powerful preservative that protrudes the shelf life of bakery and confectionery products. Cultured wheat can also optimize the flavor of bakery products. Cultured wheat inhibits the growth of harmful yeasts, bacteria, and molds. Another significant advantage of using cultured wheat is that it does not compromise the end product’s taste, aroma, or texture.

Which Factors are driving the Growth of the Cultured Wheat Market?

Rising demand for cultured wheat in a wide range of applications to expand the market footprints

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Cultured wheat is widely employed in the bakery industry. Regionally, rising demand for bakery products, particularly in Asia-Pacific, is stimulating the expansion of the cultured wheat market, as is the westernization of food culture. Due to the presence of a significant number of bakers and confectioners, Europe dominates the cultured wheat market.

Wheat is one of the most widely grown crops on the planet. It is easily accessible for all of its applications. Cultured wheat, which is made from wheat flour, benefits from an abundance of raw materials. This factor strengthens the cultured wheat market in terms of supply.

Surging demand for clean-label and chemical-free products is propelling the cultured wheat market

The cultured wheat on the market is completely natural, organic, GMO-free, and Kosher certified. Consumers are becoming increasingly aware of food ingredients and their nutritional values daily.

Consumer preferences are shifting toward natural and chemical-free items as a consequence of this realization. Cultured wheat is the best substitute for artificial preservatives used in the bakery industry, such as sorbates, benzoates, and sorbic acid.

Which Factors are restraining the Growth of the Cultured Wheat Market?

Manufacturers are shifting to the fabrication of eco-friendly and animal-free products as the trend for sustainability expands. The best substitute for the current industrial petrochemical-based calcium propionate preservative protecting the environment from harmful chemicals is cultured wheat.

By offering consumers natural, organic, and sustainable cultured wheat, manufacturers gain opportunities to boost their food preservatives business. While cultured wheat is a healthy alternative to food preservatives, the manufacturer is still worried about the cost.

How Will Growth Unfold in the North America Cultured Wheat Market?

Cultured wheat from the USA is always available on the international market. Second, American wheat provides variety. Wheat is a raw material that is composed of bakery ingredients and flour. Flour produced from each distinct class of American wheat brings to market the distinct attributes required for the production of a variety of baked goods and noodles.

North America is one of the world’s leading producers of cultured wheat. All of the aforementioned factors suggest that the global cultured wheat market will expand constructively in the coming years. North America is accounting for a market share of 34.7% of the global cultured wheat market.

How Will Growth Unfold in the European Cultured Wheat Market?

With its growing applications in bakery and confectionery products, cultured wheat is in high demand around the world. Globally, Europe has the most consumption of cultured wheat of any region due to the region’s growing food industries, including bakeries and confectioneries.

Europe is accounting for a market share of 39% of the global cultured wheat market.

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The increasing demand for whole grain, high fiber, gluten-free, or nutritious and fortified bread is the primary driver of growth in European countries. Because of the increased adoption of the healthy lifestyle concept, such systems are becoming increasingly popular with consumers.

Due to product diversity and a large number of informal channels that produce bread, competition in developed countries is uneven. Thus these factors are driving the demand for bakery and confectionery products which leads to propelling the cultured wheat market growth in this region.

Category-wise Analysis

Which Segments Dominate the Global Cultured Wheat Market?

As this bacteria is mostly found in milk and dairy products, it is reliable to use in food. Cultured wheat is predominantly used in cakes and bread to enhance the shelf life of these products by controlling and preventing mold and bacteria growth.

It can also be observed in meats, salad dressings, spreads, dips, condiments, cheeses, and other products. As a result, baked goods and cheeses are expected to propel the market’s expansion over the next several decades.

The Start-up Ecosystem How key Players are opening Frontiers for Future Growth?

Manufacturers are adopting various marketing strategies such as new product launches, geographical expansion, mergers and acquisitions, partnerships, and collaboration to identify the interest of potential buyers and create a larger customer base. For instance,

• Ginkgo Bioworks is an American biotech company led by Jason Kelly that was founded in 2009 by MIT scientists. Ginkgo Bioworks signed a multi-program collaboration agreement with flavor giant Givaudan in August 2021. Ginkgo’s practice of developing ingredients by bioengineering the gene sequences responsible for producing organoleptic qualities in plants into yeasts will be leveraged in the partnership.
• Marrone Bio Innovations, Inc. was established in 2006 in Davis, California. In April 2020, Marrone Bio announced the release of a new synergistic plant health product for corn, soybean, and wheat growers.

Who are the Leading Players in the Cultured Wheat Market?

Some of the leading cultured wheat manufacturers include Mezzoni Foods, J&K Ingredients, Brolite Products, Lima Grain Ingredients, DuPont Nutrition & Biosciences, and others.

These key cultured wheat providers are adopting various strategies such as new product launches and approvals, partnerships, collaborations, acquisitions, mergers, etc. to increase their sales and gain a competitive edge in the global cultured wheat market. For instance,

• Limagrain Cereales Ingredients has introduced Cereclean, a cultured wheat flour that extends the shelf life of baked goods. Bakers can label their products with a clean label by substituting cultured wheat for the chemicals they use.
• In August 2020, Cain developed a superior natural mold inhibitor called AlphaFresh. This AlphaFresh is used to replace calcium propionate without the addition of vinegar, which is commonly used in cultured wheat to make chemical-free food preservatives.
• Prathista’s fermented wheat or corn flour was launched in April 2019 and has been certified for use in organic products from the EU and the USA according to NOP standards.
• Glanbia Nutritionals released Natural Mold Inhibitor OWS2 in April 2021. A combination of organic whole wheat flour and cultured organic wheat starch is intended to extend the shelf life of natural and organic baked goods.

Report Scope

Report Attribute Details Growth Rate CAGR of 22.5% from 2022 to 2032 Market Value in 2022 US$ 450 Million Market Value in 2032 US$ 3,422.4 Million Base Year for Estimation 2021 Historical Data 2016 to 2021 Forecast Period 2022 to 2032 Quantitative Units Revenue in US$ Million and CAGR from 2022 to 2032 Report Coverage Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis Segments Covered

• Nature
• Application
• Region

Regions Covered

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa

Key Countries Profiled

• United States of America
• Canada
• Brazil
• Mexico
• Germany
• United Kingdom
• France
• Spain
• Italy
• China
• Japan
• South Korea
• Malaysia
• Singapore
• Australia
• New Zealand
• GCC Countries
• South Africa
• Israel

Key Companies Profiled

• Mezzoni Foods
• J&K Ingredients
• BroliteProducts
• Lima Grain Ingredients
• DuPont Nutrition & Biosciences
• Cain Foods
• AB Mauri
• Capital Food Co.
• IFPC
• KB Ingredients

Customization & Pricing Available upon Request

Key Segments of Cultured Wheat Industry Survey

By Nature:

• Organic
• Conventional

By Application:

• Baked Products
• Cheeses
• Meats
• Salad Dressings
• Condiments
• Dips and Spreads

By Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa

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