Contents

1. Define Your Style

• Find Your Fashion Icon
• Explore Fashion Genres
• Create a Style Board

2. Practice Camera Poses

• Learn Basic Poses
• Experiment with Expressions
• Develop Your Signature Pose

3. Build Your Portfolio

• Select Professional Photos
• Showcase Variety
• Include Behind-the-Scenes

4. Network in the Fashion Industry

• Connect with Agencies
• Attend Fashion Events
• Engage with Industry Professionals

5. Keep Up With Fashion Trends

• Follow Fashion Blogs
• Subscribe to Fashion Magazines
• Attend Fashion Shows

6. Maintain Your Physical Health

• Stick to a Healthy Diet
• Follow a Regular Exercise Regime
• Get Adequate Rest

7. Work on Your Runway Walk

• Learn the Basics of Catwalk
• Practice in Heels
• Develop Your Own Walk Style

8. Understand Fashion Brands and Designers

• Study Major Fashion Brands
• Get to Know Emerging Designers
• Understand the Aesthetic of Different Brands

9. Improve Your Personal Branding

• Create a Strong Social Media Presence
• Develop Your Personal Style
• Be True to Yourself

10. Stay Positive and Persistent

• Handle Rejection Gracefully
• Keep Learning and Improving
• Never Give Up

Picture this: a world of high-fashion, striking poses, and glossy magazine pages. Welcome to the realm of editorial modeling. A sector of the fashion industry that’s as exciting as it is demanding. Let’s delve into the world of high-fashion print, and discover how you can make your mark in editorial modeling.

1. Define Your Style

In order to stand out in the editorial modeling world, defining your unique style is paramount. It’s like painting a masterpiece; your style is your brushstroke, your signature, your ‘je ne sais quoi’. In this section, we’ll explore how you can define your style, starting from finding your fashion icon, exploring various fashion genres, and creating a style board.

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Find Your Fashion Icon

Think of your favorite editorial model. Someone whose style resonates with you and inspires your fashion choices. It could be Naomi Campbell’s fierce and powerful aura, or Kate Moss’s minimalist chic. Once you’ve identified your fashion icon, study their style. Look at the poses they strike, the clothes they wear, and the way they present themselves. However, remember to be inspired, not to imitate. Your aim should be to draw from their style to create your own unique blend.

Explore Fashion Genres

Fashion is a vast and diverse universe. From the classic elegance of haute couture to the edgy vibes of streetwear, there’s a lot to explore. As an aspiring editorial model, you should expose yourself to as many fashion genres as possible. This will not only help you understand where you fit in but also expand your range as a model. Grab some fashion magazines, follow renowned designers on social media, and start exploring!

Create a Style Board

Now that you’ve soaked up plenty of fashion inspiration, it’s time to distill it into your unique style. Creating a style board can be incredibly helpful for this. Clip out images from magazines, print out photos of outfits you love, jot down notes about what attracts you to certain looks. Once you’ve gathered enough material, pin it up on a board. Voila! You now have a visual representation of your style, which you can refer to whenever you’re preparing for a photoshoot or casting.

2. Practice Camera Poses

Editorial modeling is a visual art, and your body is your canvas. Mastering camera poses is a key part of becoming an accomplished model. From learning basic poses to experimenting with expressions and developing your signature pose, let’s explore how you can paint a striking picture with your body and face.

Learn Basic Poses

Every editorial model must know a few classic poses. They are the bread and butter of modeling and provide a solid foundation for your repertoire. Some of these poses include the ‘over the shoulder’, the ‘crossed legs’, or the ‘hands-on-hips’. Study photos of professional models, practice these poses in front of a mirror, and get comfortable with them. Remember, practice makes perfect.

Experiment with Expressions

Editorial modeling isn’t just about body poses; your facial expressions play a crucial role too. A well-executed expression can breathe life into a photo, telling a story and captivating the viewer. Try out different expressions in the mirror and see what works best for you. Do you excel at a smoldering stare, a radiant smile, or a thoughtful gaze? Experiment, discover, and remember—your face is a powerful tool in your modeling arsenal.

Develop Your Signature Pose

While it’s important to be versatile, having a signature pose can set you apart in the world of editorial modeling. It’s that one pose that feels most natural, that you can always nail, and that personifies your style. Think of it as your secret weapon, your ace in the hole. Once you’ve discovered it, refine it, and practice it until it’s second nature. Then, when you’re in front of the camera, unleash it and let your unique style shine.

3. Build Your Portfolio

Just as an artist needs a portfolio to showcase their work, an editorial model needs a portfolio to display their talent. It’s your visual resume, and it’s what agencies, designers, and photographers will use to evaluate your fit for their projects. So, how do you build an impressive portfolio?

Select Professional Photos

First and foremost, your portfolio should include only high-quality, professional photos. These photos should highlight your versatility as a model and your ability to embody different moods and styles. If you’re just starting out in editorial modeling, consider working with a professional photographer to take a series of photos that showcase your potential.

Showcase Variety

While it’s important to have a signature style, your portfolio should also demonstrate your range. Include photos that showcase you in different outfits, settings, and poses. You might be fantastic at high-fashion looks, but can you also pull off street style or casual wear? Showing your versatility will make you more marketable in the diverse world of editorial modeling.

Include Behind-the-Scenes

Lastly, don’t be afraid to include some behind-the-scenes shots in your portfolio. These candid photos can give agencies and designers a glimpse into your personality and work ethic. Plus, they can show that you’re not just a pretty face—you’re a professional who’s serious about their career in editorial modeling.

4. Network in the Fashion Industry

Success in the world of editorial modeling doesn’t just come from looks and talent, it also comes from who you know. Networking is a vital part of building a successful career in this industry. But where do you start?

Connect with Agencies

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First up, connect with modeling agencies. Agencies like Ford Models, IMG, and Elite have been launching pads for many successful editorial models. Reach out to them with your portfolio. Remember, it’s not just about getting signed—it’s about building relationships. Engage with them on social media, attend their open calls, and show that you’re not just interested in being a model, but being a part of their team.

Attend Fashion Events

From New York Fashion Week to the Paris Haute Couture Shows, the fashion industry is packed with events where you can rub shoulders with designers, photographers, and other models. Attending these events can give you a peek into the world of high fashion and provide opportunities to network. To make the most of these events, be prepared with your portfolio and business cards, and don’t be shy about introducing yourself to industry professionals.

Engage with Industry Professionals

Lastly, make an effort to engage with industry professionals. This includes photographers, stylists, and makeup artists. These are the people who can get you jobs and recommend you to others. Plus, working with them can give you invaluable experience and insight into the world of editorial modeling. So, always be professional, respectful, and appreciative of their time and talent.

5. Keep Up With Fashion Trends

Editorial modeling isn’t just about posing in front of the camera. You also need to be a walking encyclopedia of fashion trends. This knowledge not only impresses designers and photographers, but also helps you understand how to present yourself in different styles and aesthetics. So, how do you keep up with the ever-changing fashion world?

Follow Fashion Blogs

First, follow fashion blogs. Websites like Vogue, Harper’s Bazaar, and Elle regularly post articles on current trends, upcoming collections, and fashion shows. These blogs can give you a real-time update on what’s happening in the fashion world, from popular colors and patterns to cutting-edge designs and styles. But don’t just skim these blogs—study them. Look at how the models pose, how the clothes are styled, and how the photographers capture it all.

Subscribe to Fashion Magazines

Next, subscribe to fashion magazines. While online blogs are great for quick updates, magazines like Vogue and Harper’s Bazaar provide in-depth coverage of fashion trends, interviews with designers, and stunning editorial spreads. These magazines are not just reading material—they’re your textbooks. Study them to understand the nuances of editorial modeling and to draw inspiration for your own poses and expressions.

Attend Fashion Shows

Lastly, attend fashion shows. There’s nothing quite like seeing a new collection being unveiled on the runway. It gives you a first-hand look at the latest trends and the opportunity to see other models in action. Pay attention to their walk, their poses, and how they wear the clothes. This is a live tutorial in editorial modeling that you don’t want to miss.

6. Maintain Your Physical Health

Editorial modeling is a physically demanding job that requires you to be at your best. It’s not just about looking good—it’s about feeling good and being able to perform at a high level. Here are some tips on how to maintain your physical health for the demands of editorial modeling.

Stick to a Healthy Diet

Firstly, it’s important to stick to a healthy diet. Your body is your tool in editorial modeling, so it’s crucial to fuel it with the right nutrients. This means a balanced diet filled with lean proteins, fruits, vegetables, and whole grains. Avoiding junk food and keeping hydrated is also a must. Remember, a healthy body leads to healthy skin and hair, which are both vital for a model.

Follow a Regular Exercise Regime

Secondly, make sure you follow a regular exercise regime. This doesn’t mean you need to spend hours at the gym. Instead, find a workout routine that you enjoy and stick to it—whether that’s yoga, running, swimming, or weight training. Regular exercise not only keeps you in shape but also improves your posture and flexibility, which are key for striking those editorial poses.

Get Adequate Rest

Finally, don’t underestimate the importance of rest. Between shoots, workouts, and fashion shows, it’s easy to forget to take a break. But getting adequate rest is crucial for your physical health and mental well-being. It allows your body to recover and your mind to stay sharp. So, make sure you’re getting enough sleep each night and taking time to relax and unwind.

7. Work on Your Runway Walk

Your walk is your signature in the world of editorial modeling, an embodiment of your personality and style. It’s more than just foot placement—it’s about confidence, personality, and charisma. Here are some tips to help you polish your runway walk.

Learn the Basics of Catwalk

Start by mastering the basics. This includes maintaining good posture, keeping your chin up, and letting your arms swing naturally. Always remember to walk straight, placing one foot in front of the other to create that hip sway associated with models. Practicing in front of a mirror can be a great way to spot any quirks or habits you need to iron out.

Practice in Heels

Next, get comfortable walking in heels. High fashion and high heels often go hand in hand in editorial modeling, so it’s a skill you’ll need to master. Start with lower heels and gradually work your way up as you become more confident. And remember, practice makes perfect!

Develop Your Own Walk Style

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Finally, develop your own walk style. While it’s important to learn the basics, remember that your walk should reflect your uniqueness. Maybe that’s a small twirl, a particular stride length, or a specific facial expression. Whatever it is, make it yours. After all, in the world of editorial modeling, it’s all about standing out from the crowd.

8. Understand Fashion Brands and Designers

What’s Dolce without Gabbana, or Versace without Medusa’s head? In the world of editorial modeling, understanding fashion brands and designers is key. Knowing their history, signature styles, and target audience can give you an edge during auditions and help you better represent their brand.

Study Major Fashion Brands

Start by studying the major fashion brands. This includes household names like Chanel, Gucci, and Louis Vuitton. Know their origins, their iconic pieces, and the kind of image they like to portray. This knowledge will not only make you a more informed model but also help you connect with the brand’s identity during shoots.

Get to Know Emerging Designers

Don’t stop at the big names. Keep an eye on emerging designers as well. Yes, they may not be as well-known, but today’s rising stars are tomorrow’s fashion moguls. Plus, establishing relationships with them early on can open up exciting opportunities down the line.

Understand the Aesthetic of Different Brands

Finally, understand the aesthetic of different brands. Every fashion brand has a unique aesthetic, an identity that sets them apart. Whether it’s the minimalism of Calvin Klein or the bold prints of Versace, make sure you understand what makes each brand tick. That way, you’ll be able to deliver exactly what they’re looking for in their editorial modeling campaigns.

9. Improve Your Personal Branding

Did you know that as an editorial model, you’re a brand too? That’s right! Just like Nike or Prada, you have a unique image and personality that sets you apart. And in a competitive industry like editorial modeling, having a strong personal brand can make all the difference.

Create a Strong Social Media Presence

First things first, let’s talk about social media. It’s the new age portfolio and a powerful tool to showcase your work and personality. Regularly update your profiles with professional photos, behind-the-scenes shots, and personal glimpses into your life. Just remember to stay authentic, because authenticity resonates with people and helps build a loyal following.

Develop Your Personal Style

Next up: style. Developing a personal style isn’t just about what you wear, but how you present yourself as a whole. This includes your posing style, the types of projects you choose, and even how you interact with others. Consistency is key here—consistency creates recognition, and recognition builds your brand.

Be True To Yourself

Lastly, in the journey of personal branding, always stay true to yourself. Remember, your brand is an extension of who you are. So, don’t try to imitate someone else. Instead, embrace your uniqueness and let it shine through your work. After all, there’s no better brand than being unapologetically you in the world of editorial modeling.

10. Stay Positive and Persistent

Let’s face it, the world of editorial modeling can be as challenging as it is glamorous. You’ll encounter your fair share of trials and tribulations, but remember, every successful model has walked this path before. So, how do they do it? By staying positive and persistent, no matter what comes their way.

Handle Rejection Gracefully

Rejection is an inherent part of the modeling industry. But remember, each “no” is one step closer to that “yes” you’re looking for. Don’t let it discourage you. Instead, take it as a learning experience. Ask for feedback, make improvements, and get back out there. You’ve got this!

Keep Learning and Improving

Even the most successful models never stop learning. There’s always a new pose to master, a new fashion trend to keep up with, or a new designer to understand. So, make it a point to learn something new every day. It will not only improve your skills but also keep your passion for editorial modeling alive.

Never Give Up

And finally, never give up. It might sound cliché, but it’s true. Persistence is key in the world of editorial modeling. There will be days when you feel like throwing in the towel, but remember why you started in the first place. Hold on to that passion, keep pushing, and know that your big break could be just around the corner.

With these tips, you’re now ready to conquer the world of high-fashion print editorial modeling. Remember, it’s a journey filled with ups and downs, but with determination, passion, and a touch of style, you’re sure to make your mark. So, are you ready to strut your stuff and chase your dreams?

If you’re eager to dive deeper into the world of editorial modeling and high-fashion print, don’t miss Ara Coutts’ workshop, ‘How To Produce An Editorial Shoot’. In this workshop, Ara shares her expertise on producing stunning editorial shoots and offers valuable tips and techniques to help you succeed in the industry.

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