The date on which 100.3 WNIC Detroit “flips the switch” and changes to 100% Christmas music is the source of much consternation and debate, year on year, and 2022 is no different.
Last year, they made the transition on November 5.
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If they wait until November 5 this year, those already in the festive spirit will have to hold onto their horses for a few more days.
But Jay Towers and co revealed what The Focus thinks is a pretty big hint that in 2022, the switch will flip a couple of days earlier than that.
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Radio host Jay Towers hints that 100.3 WNIC will switch to Christmas music on Nov 2, 2022
In a Christmas Update posted to the 100.3 WNIC Detroit website on October 26, 2022, Towers made what could have been a serious hint at the exact date on which his station will make the festive transition.
“You’ve been asking,” reads the snippet’s description, “so we have a little update on Christmas music!”
During the segment, Jay Towers says the following: “It will not be on Halloween, it won’t be before halloween, and it won’t be the day after halloween.” So: not before October 31, not on October 31, and not November 1.
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Which in and of itself doesn’t mean a lot. But he also added: “Is that fair? That answers some questions, right?” Listen to the one minute, 44-second audio clip here. Did he mean to suggest that his radio station would enter the festive spirit on the day after the day after Halloween?
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What date does 100.3 WNIC usually change to 100% Christmas music?
Detroit’s most-listened-to radio station is certainly not an outlier when it comes to “flipping the switch” and playing only Christmas-themed music during the lead up to December 25.
The Focus has recently written about when Christmas music started playing on Sirius XM this year. It happened yesterday (November 1, 2022).
And last year, we wrote about the date on which KOST 103.5 usually makes the switch. In 2020, the station waited until November 5, and the word on the street at the time was that 2021’s period of festivity wouldn’t start until November 8.
100.3 WNIC, meanwhile, started playing Christmas music on November 5, 2021; in 2020, it appears to have started on November 6. The year before, the exact date was the subject of a poll, in which listeners could vote.
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Instagram post highlights approach to other festivities besides Christmas
On Tuesday evening, 100.3 WNIC posted an update regarding the countdown to Christmas 2022 on its Instagram page. See the post above.
However, it included not only that it is “54 days until Christmas,” but also that it is 23 days until Thanksgiving, 47 days until Hanukkah, and 61 days until the new year.
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Within its first few hours on the Internet, the post received comments from listeners asking when the station is going to switch over to Christmas music.
Could the post, paired with Jay Towers’ Christmas update last week, be a hint at when 100.3 WNIC is going to flip the switch and play the music some of its listeners love so much?
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Which US radio stations have already banned ‘normal’ music from their airwaves?
Reports have emerged across the Web of regional radio stations kicking things off.
STAR 93.3, Cincinnati’s Christian music station, apparently started playing nonstop Christmas music earlier this week. WLWT5 reckons it’s the “first radio station broadcasting the sounds of the season this year.”
WLKY reported yesterday that Louisville’s Mix 106.9 (WVEZ) has also made the switch. Find a roster of others at Get Me Radio.
And for something a little bit different, Radio Insight wrote in March this year that US radio stations 92.7 FM (Chattanooga, Tennessee) and 1230 AM (Gainesville, Florida) had “continually played Christmas music for the last five to six months, since the start of the holiday season in 2021.”
For its part, 100.3 WNIC brought back Christmas music during the covid-19 emergency in early 2020, to lift spirits.
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