This month marks the 25th anniversary of Sanrio’s popular character Pompompurin, and to celebrate, the kawaii character-creation company is honouring the adorable golden retriever both online and offline with a special birthday event, the selling of commemorative merchandise, and more.
Pompompurin 25th Anniversary
Pompompurin first came out of the kennel in 1996. The golden retriever is known for his trademark beret and his iconic colour scheme which is inspired by the Japanese custard pudding dessert known as purin―which is also where he gets his name from! He is a popular face amongst fans of Sanrio’s character cast, and that’s proven in the fact that he has placed top in the annual Sanrio Character Ranking three times. He lost to Cinnamoroll in the 2020 Sanrio Character Ranking, coming in second, but maybe he has a chance this year?
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Pompompurin has over 600,000 followers on his official Twitter account, where he posts pictures of his easy-going, everyday life and what he’s up to (probably not much during the day though as he is known for loving afternoon naps). The custard-coloured doggo also has over 20,000 registered members of his Pompompurin Ambassador program which has “Pombassadors” publishing social media posts and blog entries about Pompompurin.
Birthday Event – “Pom Shusokai”
A birthday event titled “Pom Shusokai” (Pom General Meeting) will take place at Sanrio Puroland, a theme park in Tokyo themed completely on Sanrio’s character roster, on March 21, 2021. At the general meeting, Pompompurin will appear “not as a stakeholder, but as the Head Pom” where various exciting things will take place in the run up to his actual birthday which falls on April 16. Tickets go on sale from mid February, but Pombassadors will get early access. Full details on what to expect at the event will be announced in the coming weeks on Sanrio’s homepage.
25th Anniversary Merchandise
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A cute, original line-up of three merchandise designs has been created to commemorate Pompompurin’s 25th.
Anniversary Design Items: Celebration, Collection, World Rice
Celebration Designs
Collection Designs
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Rice From Around The World Designs
The collection will roll out at select Sanrio stores, variety stores, and pop-up shops in Japan from in early February.
Pompompurin x Pastel Desserts Collab
Pompompurin is also collaborating with the desserts brand Pastel who have baked up a special pudding-flavoured 25th anniversary chiffon cake. It will be sold at Pastel branches in Japan from March 15.
©︎’76, ’90, ’96, ’21 SANRIO 著作（株）サンリオ
Source: https://t-tees.com
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