When Is Sneakers Day 2023 - T-Tees - Your Answers Await, Life's Questions Unraveled

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Since its mid-Sixties inception, Nike has perpetually pushed the envelope on technological innovation. In 2015, the Oregon superbrand tackled issues surrounding limited-edition sneaker rollouts – from bots to checkout complications and so on – with the launch of the Nike SNKRS app, a virtual hub that has revolutionised the way we shop trainers.

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Every summer, the Swoosh celebrates the app and the community that it fosters with SNKRS Day. Ahead of SNKRS Day 2023 – the first global SNKRS Day – we detail everything you need to know to get involved.

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What is Nike SNKRS Day?

Nike SNKRS Day is an annual one-day affair which takes place in the Nike SNKRS app. It unites its community through intermittent special-edition sneaker releases, live discussions and musical performances, apparel drops, scavenger hunts and more. The SNKRS app is free to download and all users are encouraged to join in on the fun.

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When is Nike SNKRS Day 2023?

Nike SNKRS Day 2023 is confirmed to take place on Saturday 9 September 2023, just over a month after the app’s European anniversary.

Does SNKRS Day take place worldwide?

Once exclusively celebrated in Europe, SNKRS Day 2023 invites global members to join in on the festivities for the first time. SNKRS Day announced its expansion on 26 July 2023 via a post in the SNKRS Day feed which also confirmed a brand new date for the in-app event.

When was the first Nike SNKRS Day?

On 8 August 2017, the Nike SNKRS app launched in nineteen European countries including the United Kingdom, and plenty of coveted kicks were restocked in its first few weeks to mark the moment. A year later, Nike observed the app’s first anniversary with more restocks of popular releases, and in 2019, Nike officially christened the annual event SNKRS Day.

How can you participate in Nike SNKRS Day 2023?

To participate in Nike SNKRS Day 2023, all one must do is open up the SNKRS app on their smart device on Saturday 9 September and keep an eye out for sneaker drops, scavenger hunt clues, live transmissions etc., not only on the main feed but across all tabs in the application.

You can already check out local interviews conducted in celebration of SNKRS Day 2023 in the SNKRS app. Over on the British version of the app, one can currently discover interviews with the founders of BeauBeaus and Greater Goods as part of the Visionaries series, as well as a short interview with musician Dexter as part of the SNKRS Style series.

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What events are happening in London for Nike SNKRS Day 2023?

Nike are inviting all who can travel to London’s North Bank on Saturday 9 September to celebrate SNKRS Day 2023 with them at the Old Billingsgate venue. In addition to several free activities accessible to everyone, a series of free workshops will take place that you will need to pre-register for to attend, all of which we have listed below.

Styling workshop (12:30-6:00pm) – JOIN WAITLIST
Upcycling workshop with Greater Goods (12:30-4:15pm) – JOIN WAITLIST
Panel talk with A-Cold-Wall* creative director, Samuel Ross (4:00-4:45pm) – JOIN WAITLIST
Paq creative talk (4:45-5:30pm) – JOIN WAITLIST
BeauBeaus art workshop (6:00-7:00pm) – JOIN WAITLIST

What is Nike SNKRS Stash?

A Nike SNKRS Stash is a chance to reserve a pair of coveted Nike trainers to pick up at a local location. Without notification, a SNKRS Pass may appear in your SNKRS app home feed for a short window of time; hence, it’s essential to regularly check into the SNKRS app, especially on SNKRS Day when the odds are higher.

If you spot a SNKRS Stash on your feed, click on it before the window closes to secure a pair of the advertised trainers in your preferred size. Naturally, you’ll be informed of the pick-up point upon purchase.

What trainers dropped on Nike SNKRS Day 2022?

For SNKRS Day 2022, Nike dropped the Air Jordan 4 ‘canyon purple’, Nike Air Force 1 ’07 Low ‘SNKRS Day 5th anniversary’, Air Jordan 1 High ‘taxi’ and the Nike Air Max 1 ‘tour yellow’.

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