Triumph Bonneville – a modern British classic. Made in Thailand.
National identities are closely tied to both the imagery used by motorcycle brands and the feelings they evoke. If you want to conjure a vision of America, a Harley-Davidson is right up there with star-spangled cowboy boots. Triumphs are as British as a cream tea. Ducatis are the epitome of Italian passion. But the reality isn’t quite that simple.
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These days, companies are increasingly setting up manufacturing or assembly plants all over the world. There’s a multitude of reasons for that, but all are tied to the goal of getting a competitive advantage or to staying on a level playing field with rivals that have already made the move.
Most recently, and notably, we’ve seen the news that Triumph is to move almost all its production to its three factories in Thailand. The famous Hinckley base, home to the firm since its revival under the guidance of John Bloor in the 1990s, will remain a key element of the company’s structure but its focus will shift to R&D and engineering, with production slimmed down to a bare minimum. Just the highest-spec bikes, like Triumph’s limited edition ‘TFC’ (Triumph Factory Custom) models, will be made in the UK in future. At the moment, that means the Rocket 3 TFC, Bobber TFC and Thruxton TFC, but with each of those models restricted to a limited run of 750 examples -the Rocket and Thruxton are already sold out – more TFC machines will be emerging soon. Even so, Hinckley’s future output will be down to around 4500 bikes per year, less than a tenth of the firm’s overall output.
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Explaining the switch of tack, Triumph’s CEO Nick Bloor said: “We are now preparing for Triumph’s next wave of strategic growth. We want to maximise the growth opportunity for the brand globally, particularly in the Asian markets. This is why we are increasing our design resources here in the UK, and focusing our mass production capabilities in Thailand.
“There will still be manufacturing capability in the UK but the role of our facility in Hinckley will be reconfigured to enable us to create a more flexible and high-value capability.”
Source: https://t-tees.com
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