How do you do that?
It’s a familiar question for the six children in the End family — Tommy, 17, Maggie, 16, Matthew, 14, Isabel, 11, Colin, 5, and Owen, 3.
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People ask the Whitefish Bay siblings how they do the amazing trick shots featured in their YouTube channel, “That’s Amazing.” Everything from water-bottle-flipping to dice-stacking to Frisbee-in-basketball-hoop-throwing.
People are also curious about how a group of children is on the way to a million YouTube subscribers, making them a legit YouTube sensation.
And how they’ve gotten so famous that they’ve collaborated with people like the Harlem Globetrotters and other YouTube stars on videos. And appeared on TV with Kelly Ripa and Ryan Seacrest. And have a Subway commercial and a sponsorship from LEGO.
RELATED:A Whitefish Bay 5-year-old boy shows off his impressive dice stacking talent on ‘Live with Kelly and Ryan’
Their answer is charmingly innocent and reflective of their youth. They just do it.
Matthew said nobody taught them how to do the dice stacking that got them noticed by the “Live with Kelly and Ryan” producers.
“We just watched other videos and were determined to figure out how to do it,” Matthew said.
It’s the same answer Tommy gives about learning how to film and edit the videos that have put them on the map.
“I just looked up YouTube tutorials and figured it out on my own,” Tommy said. “When we started out, our video cameras were really cheap, and we got better ones when we went viral. But I’ve never taken classes or anything on how to edit.”
It’s a simple answer, but the effort that’s gone into the family’s YouTube videos has definitely not been that simple.
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It takes hours of practice to perfect their tricks, and it takes hours of work to edit the videos together and keep up with the administrative work to promote them on their channel.
Going viral
It all started five years ago when Tommy started a YouTube channel to share videos about drawings and video games with family members.
Then in 2016, water bottle flipping became a thing, and the Ends’ channel took on a life of its own.
“We were watching videos by Dude Perfect (a trick shot YouTuber), and he was bottle-flipping, and we thought we could do it, too,” Tommy said. “So we spent hours and hours practicing, and we put our video up. It got a million views, and we were like, this is crazy!”
The kids’ parents, Jim and Laura, supported their endeavors from the start. Although no one really understood at the beginning what exactly they were getting into.
“When they first started the bottle-flipping, I told them they could do it but they had to do it outside,” Laura said. “I remember Matthew outside in the pouring rain so determined to get 20 bottle flips in a row. He was out there on the patio for hours under the umbrella.”
When the kids’ first bottle-flipping video went viral (A few of their bottle-flipping videos have more than 30 million views), Laura let them bring their trick shot video filming inside.
And now the family’s living room and dining room (with the coffee table and dining table that Laura laughingly laments have been “destroyed”) are front and center in the family’s viral videos.
Learning lessons
Over the past two years, the kids have learned a few things about how to go viral.
Tommy said it’s important to keep up with the trends. That’s fine with the End kids because they like watching other trick shot videos anyway. And, when they see something that looks fun and is getting popular, they learn how to do it.
That’s what happened with dice stacking — lining up dice on a table, sweeping a cup over them to pick them up one at a time and then putting the cup down on the table and lifting it up to reveal a stack of dice. The kids are all pretty good at that, and Colin has gotten especially good at it — which explains his recent appearance on “Live with Kelly and Ryan.”
“We started doing the trick shot videos when Colin was 3, and he just wanted to learn how to do the tricks because we were all doing it,” Tommy said.
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And he got really good.
“Colin always asked us to be in the videos, and now he’s one of the biggest parts of them,” Matthew said.
Years before the family’s videos first went viral, they were well-prepared to handle it as a result of Tommy’s foresight. He had already set up a YouTube channel, linked it to one he created for his mom and joined Google AdSense.
The revenue from the ads on their channel, and now the sponsorships (which their dad handles for them) and the sales of their merchandise, mean that Tommy is well-positioned for starting college next year, where he plans to major in — what else — marketing.
“We were making money from Google AdSense before we went viral,” Tommy said. “We would be like, ‘Hey, we made 15 cents today!’ This is like our job now though, and it’s my substitute for something like a part-time job at a store.”
Successful spinoffs
Running a successful YouTube channel means the End brothers and sisters work together a lot. But they’re also siblings. So there’s naturally a certain amount of competitiveness involved.
Although the brothers admit Tommy is better at consecutive water bottle flips and Matthew is better at landing the bottles on top of each other, they also work hard to beat each other at their own game.
“I have to beat Matthew, and he has to beat me,” Tommy said. “That’s what drives us to keep going.”
That spirit of competition inspired Maggie to start her own YouTube channel, Matchup.
“I’m not as skilled as Tommy and Matthew and Colin at trick shots, but I wanted to do my own videos,” Maggie said. “I like coming up with challenges and then filming sibling face-ups, so that’s what I do on my channel every Wednesday.”
The Ends have also started to use their fame for charity. One of the channel’s most recent videos features Colin training and running the Briggs & Al’s Run & Walk for Children’s Hospital of Wisconsin, in order to raise awareness and money for the fight against childhood cancer.
For right now, between the normal goings-on of a big family’s busy life, managing successful YouTube channels and fundraising for worthy causes, the siblings are brainstorming ideas for what kind of video to do once they hit a million subscribers, something Tommy says they’re on pace to do within the next two months.
“I remember when we hit 100,000 subscribers, it was so amazing, and I asked my dad how likely it would be that we would ever hit 1 million subscribers,” Tommy said. “We knew the odds were pretty low, but now here we are.”
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