How did your very first viral video, “Christmas Jammies,” come about?
Kim: We were not organized enough to send out Christmas cards that year (2013), and I had been working to build a social media management and video production company for other companies to hire. Penn was a news anchor; but after work, he would sit and edit the videos that I made for these companies. We had just gotten tothe point that we were doing well enough for Penn to be able to quit his news job, and this “Christmas Jammies” video was a way to announce that to our friends and family. We never expected it to go viral!
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Penn: It was an announcement about me quitting my job, but it was also, ‘Hey, if you want our services, this is what our videos look like!” We were hoping that local companies in the Triangle would see it and call us to do work for them. This was at the beginning of the world of “content creators,” but we only intended to be behind the scenes.
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Kim: We had no idea that YouTube could be monetized … It was very much a happy accident that we went viral. It wasn’t until a few years later that we decided to stop doing work for other people and focus on building our own brand.
Do you have a favorite video?
Kim: Penn just did a video based on “National Lampoon’s Christmas Vacation,” because we love that movie so much. I thought that one turned out great.
Penn: Well, because you chose one of mine, I’ll say my favorite of yours is “90s Music vs. Today,” where she talks about how all the songs from the 1990s mean something different than what we thought as kids.
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Kim: Oh yeah, that was a good one.
Penn, you’re a Durham native and were in “Show Choir.” Kim, you’re a Florida native and were a competitive dancer. What would young, creative Penn and Kim think of you now?
Penn: I’d be pretty psyched! I was pretty busy with my synthesizers and laying down hot tracks as a kid, so young Penn would be proud. I’ve always been creative and always loved music. I’d love to tell my younger self, “Wait till you see how you get there. It doesn’t make any sense! And you married a woman who supports your creative side.”
Kim: I always wanted to tell funny, uplifting stories on TV, like Jeanne Moos from CNN. I’m generally a risk-averse person, but I’m incapable of doing something that doesn’t make me feel good. I never knew that we would be successful, but I knew that it would feel right.
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