With energetic rap anthems such as “Pretty Girls Walk” and “I Can’t Stop,” St. Louis-born rapper Big Boss Vette has been making waves and is quickly becoming the superstar she always dreamed of being.
It has been a breakthrough year for Big Boss Vette, née Diamond Alexxis Smith. The rapper has featured on the Metro Boomin-curated soundtrack for Spider-Man: Across the Spider-Verse, performed at Lollapalooza, and had viral success with tracks that have captured the attention of A-listers such as Kylie Jenner, Paris Hilton, Madonna, Jennifer Lopez, and Halle Bailey.
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Reaching this level of success wasn’t always smooth sailing for the rapper. Big Boss Vette first went viral in 2014, when she uploaded a cover of Dej Loaf’s “Try Me” to Facebook. She continued to upload covers, which consistently went viral as she started to grow a fanbase.
Despite the early viral moments, Vette put music on the backburner and worked various jobs to make money—including Little Caesars, White Castle, and even Rally’s (for one day.) She says that, often, she had to choose between eating and paying rent.
Tragedy struck in 2015, when, following the death of her cousin, Vette was sent on a downward spiral, becoming apathetic and getting involved with the wrong crowd.
Things came to a head in 2016, when Vette was shot in the arm during an incident at a party and had to drive herself to the hospital. She fully recovered, but realized that if she continued down the path she was on she would end up in one of two places—in jail or dead—and vowed to change her life.
“I’ve been through a lot of things. Pain and grief have been my biggest teachers,” she says. “It would only take me one time to do something and I wouldn’t do it again. I will learn from it, and I will master it so that I will never do it again.”
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Vette hadn’t quite figured out how, but she knew she was destined for big things.
She wasn’t the only one who had this confidence in her future success. In a 2021 interview with The St. Louis American, Trumaine ‘DJ Tab,’ Barnett-Epps, owner of Iconic Music Group, said, “Out of all the artists from St. Louis, Yvette has the chance to be our city’s Megan Thee Stallion. Mark my words, she’s the next big thing.”
The St. Louis native’s words rang true. Vette started to release music and built up a large following on TikTok. She had her mainstream breakthrough in October 2022 following the release of “Pretty Girls Walk,” which has amassed more than 30 million streams on Spotify.
“The doors that ‘Pretty Girls Walk’ has opened for me, none of my other music could have ever,” says Vette. “It was the first time in my career that I was ever in these big rooms and on these big platforms. It was a big crossover moment and a career jump for me.”
Despite the huge success of the song, Vette doesn’t put pressure on herself for future releases and is adamant she won’t chase trends to repeat that “viral moment.”
“I just put out music, and if it does the same, it does the same,” she says. But if not, we just have to keep dropping. I don’t bank on big viral moments, because then you lose yourself and you do anything and everything in your power to get that viral moment back. I don’t want that.”
Capitalizing on the success of “Pretty Girls Walk,” Vette dropped her first full-length project, Resilience, this past summer. The rapper had been working on records for a couple of years, but she was waiting for the perfect moment to release. Now that Vette has garnered a large enough fanbase to bring attention to her album, she felt it was time to show fans and critics exactly what she’s made of.
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Resilience showcases an incredible versatility, with funk-inspired tracks like “Get It” and the R&B-tinged “Ghetto Love.” It also features anthems with the memorable hooks that Vette’s followers have come to expect. It is an accomplished album that encapsulates all aspects of Vette’s music.
“Some people like my raunchy side, some people like the pretty girl side, and some people like the hood side,” she says. “There are different sides to Big Boss Vette. You’re not going to like every last one of them, but every last one of them will still be up and running.”
One of the moments that reinforced Big Boss Vette’s rise to fame in the past year was when she featured on the soundtrack for the summer blockbuster Spider-Man: Across the Spider-Verse, curated by St. Louis’ Metro Boomin.
Vette was sent the beat for the track and rapped her verse, but she wasn’t told that it would feature on the soundtrack for the movie until close to the release date. When the movie came out, the rapper rented a theater in St. Louis so families could watch the film for free. Vette says the collaboration was a moment of realization that her hard work over the years had paid off. She was getting the career opportunities she never thought possible.
Alongside the recent career highlights, there have also been some challenges. The rapper recently joined Nick Cannon on his Future Superstar tour across the U.S and described this experience as “humbling.” Sometimes the crowd reacted positively, and sometimes they didn’t. Regardless of the response, she says she gave it her all each night.
Vette also made her Lollapalooza debut earlier this month in Chicago, which the rapper described as a real “I made it” moment.
The rapper is still enjoying her newfound fame, but she’s by no means resting on her laurels. Her latest collaboration, a new single and music video with rising star SNOW WIFE called “Hit It,” dropped September 20. Ones to Watch called it “the nail in the coffin to solidify both of their names in the game.”
“We can expect a lot of things from Big Boss Vette,” says the rapper. “That might include acting, it might be singing, it might be more rap music, or more projects. With Big Boss Vette, the sky is not the limit, it’s just another level for her to conquer. Big Boss Vette is the biggest, so expect everything big.”
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