Jersey Mike’s Subs, known for its fresh sliced/fresh grilled subs, has announced an Area Director and Development Agreement with Redberry Restaurants, one of Canada’s largest restaurant operators with plans to open 300 Jersey Mike’s restaurants across Canada by 2034, through a combination of Redberry-owned-and-operated stores and supported franchisee locations.
This marks the first major international expansion for Jersey Mike’s in its 68-year history.
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Redberry will purchase the two existing Jersey Mike’s locations in Kitchener and London and will open five new Jersey Mike’s in Ontario in 2024. The Kitchener and London locations will be completely remodeled in early 2024 to reflect Jersey Mike’s new image. Those two locations have been open for about five years.
“I think it’s a natural progression for us in being extremely successful down here in the United States for us to come up to Canada. The two stores that are already in existence have done quite well and we were just waiting patiently for the right partner and we’ve been very fortunate to partner with Redberry in Canada and we just know there’s a right cultural fit. They’re operators at the core and they operate at a very, very high level,” said Hoyt Jones, President of Jersey Mike’s.
Jersey Mike’s Subs has more than 3,000 locations open and in development in the U.S. It serves authentic fresh sliced/fresh grilled subs on in-store freshly baked bread — the same recipe it started with in 1956 at the Jersey Shore.
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“We love dealing with the best of the best and a big part of Redberry’s journey in Canada is partnering with iconic brands that are leaders in their segment, believe in people, believe in their product and just provide unbelievable support to franchisees,” said Ken Otto, President of Redberry.
“When you look at that list, Jersey Mike’s is at the top of that list. We met and there was a synergy and an energy at our first meeting and that’s why we’re together today.”
Founded in 2005, Redberry is one of Canada’s largest QSR restaurant franchisees. Redberry owns and operates 180-plus restaurants across the country, operating under the BURGER KING®, Taco Bell and Jersey Mike’s Subs brands. With signed agreements to build more than 600 new restaurants, Redberry is one of Canada’s fastest-growing restaurant companies.
Otto said a minimum of five Jersey Mike’s will be opening in and around Toronto and southwestern Ontario in 2024.
“We’ve already begun scoping out real estate. We have a number of franchisees that have expressed interest. Jersey Mike’s is known to a lot of people in Canada despite only having two stores,” he said.
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“We think we have a running start to bring the Jersey Mike’s promise and great stuffed sandwiches pretty quickly. So look out here we come.”
Otto said the company is looking for high quality strip retail, preferably encap, 1,500 square foot, locations with great visibility from major traffic corridors with lots of rooftops and traffic for retail.
The iconic American brand is about more than just high-quality ingredients: “Giving…making a difference in someone’s life” has been Jersey Mike’s mission from the beginning. Since 2010, Jersey Mike’s locations throughout the U.S. have raised more than $110 million for local charities. In 2023 alone, the chain raised a record-breaking $21 million to help more than 200 local charities during its annual Month of Giving.
This strong foundation in philanthropy perfectly aligns with Redberry’s mission to support and uplift local communities. Redberry is a leader in supporting its current Brand partner charitable initiatives and has raised over $1 million dollars to support these outstanding causes. Redberry also sponsors a wide variety of local community initiatives throughout the year and is an active participant in the YMCA and University Co-Op programs to offer jobs and career training.
“We pretty much stand apart from the rest. We hand slice and fresh grill every sub sandwich to order which is pretty unique. It’s definitely old authentic east coast style sub and we just take great pleasure in making sure that every sub is handmade every single time,” said Jones.
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