Which Companies Send The Most Direct Mail

January 26, 2024

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Which Companies Send The Most Direct Mail

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Recently, I was looking up some of the best leashes for puppies (just doing some casual research). A couple weeks later, I get this in my mailbox:

You may be interested

chewy direct mail campaign — A direct mail campaign from the ecommerce site for pet everything: Chewy.

Scary, maybe, but effective? Yes! I don’t even have a dog and I’m about to use that 15% off!

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This is all to say: we might think direct mail is the thing of the past, but…it’s not! Though we’re well into the digital age, direct mail campaigns can see more success than digital campaigns.

Over the past few years, companies like LendingClub, Casper, Everlane, and yes, Chewy, have all figured out how to perfect their direct mail campaigns, allowing them to engage with customers that might not see their traditional digital marketing and double down on people that have seen their other forms of marketing.

In 2018, direct mail campaigns saw a 9% response rate. When compared to email, paid search, and social media’s 1% return, direct mail doesn’t look too shabby.

Plus with our dwindling mailboxes (and increasingly overwhelming inboxes) direct mail campaigns are a unique way to expand your reach and keep people thinking about your ad long after they’ve read it. By putting yourself literally into the palm of your customer’s hand, you’re taking a risk that a lot of companies have been rewarded for.

And, good news! We’ve reviewed the best direct mail companies in the game, so you can choose the one that’s right for you. We compare them based on years of experience, client roster, and our personal experience with them (when applicable).

The Best Direct Mail Companies in 2021

1. Gunderson Direct

Star Rating

5 out of 5

Services Offered

Mail with confidence when you work with Gunderson Direct. Having been in the direct mail business for over 18 years (with over 1.5 billion pieces of mail sent), they know a quite a bit about making mail work for clients across America (and internationally).

Gunderson Direct goes beyond offering top notch direct mail services – they offer a strategic partnership to help you continuously iterate and improve your campaigns.

Gunderson Direct offers clients a full-service, turn-key direct mail solution, or a la carte services including:

Strategic Expertise: Years of experience allows them to put together winning programs that hedge for success.
Creative Thought Leadership: They deliver creative that gets response while also supporting your brand and aiding awareness.
Responsive Data and List Sourcing: Gunderson Direct is data agnostic and will leverage their vast network of data providers to ensure you are mailing to the right audience for your product or service.
Production and Mailing: Direct mail is a manufacturing process. Depend on Gunderson Direct to insure your mail is produced with the highest quality in mind, while maintaining budgets and sticking to timelines.
Insightful Analytics: Their data team measures each campaign and provides actionable next steps to enhance the response of future mailings.

Pricing

Pricing is customized for each program based on campaign size, services needed and program goals.

Pros

Top-notch client list. You’ll be in good company with the likes of Personal Capital, One Medical, AAA, ZipRecruiter, plus numerous startups, nonprofits and technology companies.
Agency-style service that can handle any or every part of your mail campaign. Services include program and test strategy, creative development, audience selection and segmentation, managing print production and personalization, and follow-up campaign analytics.
Creative leadership that focus on direct response. Creative and messaging support brand positioning while also getting prospects to take action and convert!
Serious direct mail know-how. This team is the best in the business, bar none. Over 17 years of experience in virtually every category makes them a leader among direct mail agencies and service providers.
ROI focused strategy that delivers results. They say that over 80% of the clients they onboard that are new to the direct mail channel can scale their programs significantly within 3 months. See if direct mail can work for your company – you can model your estimated ROI and CAC using their handy direct mail calculator found here.

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Cons

Campaigns can get pricey as minimums are high. An average engagement with Gunderson Direct can range $50,000 – $150,000. But this is economical for a full-service agency model.

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2. SeQuel Response

Star Rating:

5 out of 5

Services Offered:

Whether you’re looking to build a new campaign from scratch, improve an existing campaign, or integrate mail into your digital marketing strategy, SeQuel Response can help take your direct mail programs to the next level of growth. What makes them unique from other direct response agencies is their proprietary, data-driven approach to audience targeting and program testing, and their keen ability to integrate digital and direct mail programs together.

SeQuel’s full suite of in-house services have helped hundreds of brands effectively launch and scale direct mail campaigns. Their areas of specialty include:

Research: critical process to successful campaign design, execution, and scale
Testing: proprietary testing methodology to quickly identify the winning list, offer, and creative combination – for less
Data: a data-agnostic approach to modeling and list building
Digital Integration: coordinating digital and direct mail strategies to boost response and reduce acquisition costs
Creative: expert writers, designers, and offer strategists to ensure maximum response
Execution: strategic media-buying and delivery methods to minimize costs
Reports/Analytics: actionable insights to optimize campaign performance

Pricing:

SeQuel’s campaign costs can be tailored to your budget and growth goals. Contact them directly for a quote.

Pros:

A solid team of experienced direct response marketers and a track record of producing and performing direct mail programs.
Their proprietary testing approach combines the best of A/B and multivariate testing for quick, accurate, and cost-effective results.
Integrated digital marketing strategies boost campaign performance by reaching the right audience, on the right channel, at the right time.
Their data agnostic approach leverages real-world competition to build unique models based on several data sets and data partners.
Creative flexibility so clients are not limited to only postcards or letter packages.

Cons:

Minimum volume threshold of 100,000. But they do offer triggered-based, automated services for smaller mailers.

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