Mass communication is our everyday experience. Watching television, listening to the radio, or reading a magazine or newspaper, etc., is the various type of mass communication we encounter daily.

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What is Mass Communication?

Thus, mass communication is set apart due to the complexity of the process: the rules and conventions involved in understanding the communication product, the way shared experiences are created for a mass audience, and the interpretation of meanings in a system virtually devoid of feedback.

The concept of Mass Communication entails the transmission of messages to a large number of assorted, heterogeneous people who are anonymous using technological tools called mass media. The recipients or receivers of the messages delivered through the process of Mass communication are also called the Audience.

The word ‘Mass’ in this context of Mass Communication studies would mean a large number of people who are heterogeneous, assorted, and anonymous in nature.

‘Large’ here would mean a relatively big audience or people who are many in number. However, it does not include everyone. People have their own choices in the consumption of Mass-mediated messages.

‘Assorted’ here would mean a varied lot. Mass Media Channels have a huge audience but they are often assorted and spread out.

They need not always be accumulated in the same place. The audience for a particular Media channel can differ not just from place to place but even within the confines of a house.

For instance, the children in the house may prefer to watch cartoons on a particular channel, while the parents may want to watch news, sports, or any other tele-serial. The audience is scattered. Children in different homes from all across India may be watching a particular cartoon.

Due to satellite technology, this serial could even have an audience across countries. They may or may not be from a particular geographical context. They are assorted and from different places.

However, for a Mass Media channel like a Community Radio, the audience is normally a particular community of people to whom the channel caters.

‘Heterogeneous’ here would mean that the audience includes different types of people. A Mass Media channel may have viewers from rich or poor backgrounds, educated or uneducated based on the content, it could be youth or adults, bureaucrats or ordinary middle-class family members.

‘Anonymous’ would mean that the audience is nameless and unspecified. While analysis can predict the number of hits a channel gets or the popularity a particular serial or book garners, one cannot identify the specific characteristics of every individual audience member.

ou may identify the place in which your audience exists but you will not be able to identify the person by his or her name. The Audience is Anonymous.

Rowland Lorimer, in his article titled Mass Communication – Redefinitional Notes, writes a very apt definition for Mass Communication. He does not confine Mass Communication to a single definition. Rather, he explains and includes the old and new forms of Mass Mediums in his concept of Mass Communication. He says:

Mass Communication is state- and interstate-organised transmission of intelligence, including;

1. Centralized Mass information or entertainment dissemination (encompassing radio, television, newspapers, film magazines, books, recorded and performed Music and Advertising) (Lorimer)
2. Decentralized information or entertainment dissemination: On the World Wide Web by individuals or organizations either through ready access to or wide distribution of information or entertainment products through sometimes state-regulated, publicly accessible channels like the web or email. (Lorimer)
3. Public Mass Communication: Wherein the exchange of intelligence at the societal level among individuals or small or large groups is by means of publicly accessible, sometimes state-regulated channels. (Lorimer)

Mass Communication thus includes:

• Print Media – Newspapers, books, Magazines, Journals, Brochures, Pamphlets, Newsletters, documents, etc.
• Electronic Media – Radio, Television, Fax, Movies/Cinema, Audio-visuals, etc.
• New Media – Cell phones, Smart Phones, World Wide Web, Internet, Social Networking Forums, OTT (Over the Top Content), etc.

Definitions of Mass Communication

Charles R. Wright (1986:7) defines mass communication as “Mass communication is a special kind of social communication involving distinctive characteristics of the audience, the communication experience, and the communicator.”

According to Wright, in mass communication, the audience is relatively large, heterogeneous, and anonymous to the source. The experience is public, rapid, and fleeting. The source works through a complex organization rather than in isolation, and the message may represent the efforts of many different people (Wright, 1086:5-8).

Judy C. Pearson and Paul E. Nelson (1997:345) define; “Mass communication as the process of understanding and sharing meaning through mediated messages to a broad audience.”

Keval Kumar: The process of delivering information, ideas, and attitudes to a sizable, diversified audience through the use of media designed for that purpose is called Mass Communication.

C.V Nasimha Reddi: Mass Communication can be defined as ‘a process whereby mass-produced messages are transmitted to large, anonymous, and heterogeneous masses of receivers’. By ‘mass-produced,’ we mean putting the content or message of mass communication in a form suitable to be distributed to large masses of people.

Littlejohn and Foss: The process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by the audience.

McQuail: The only one of the processes of communication operating at the society-wide level, readily identified by its institutional characteristics.

Berger: Mass communication is the public transfer of messages through media or technology-driven channels to a large number of recipients from an entity, usually involving some type of cost or fee (advertising) for the user. The sender often is a person in some large media organization, the messages are public, and the audience tends to be large and varied.

Tim O Sullivan, Hartley, Saunders, and Fiske (1983): Mass Communication is the practice and product of providing leisure entertainment and information to an unknown audience by means of corporately financed, industrially produced, stage-regulated, high-technology, privately consumed commodities in the modern print, screen, audio, and broadcast media.

Thompson (1995): Mass communication is the “institutionalized production and generalized diffusion of symbolic goods via the fixation and transmission of information or symbolic content.”

Please note that some of these definitions were written prior to the development of new media and digital technology. So, they do not include the concept of mass communication that has arisen post-arrival of the internet, cell phones, CD-ROM games, and other social networking forums and OTT platforms.

10 Characteristics of Mass Communication

Mass communication can be identified by the following characteristics:

1. Mass communication is a special kind of social communication. It requires a social orientation and techniques to communicate with the public.
2. Mass communication deals with an audience that is relatively large, heterogeneous, and anonymous to the speaker or source.
3. Mass communication involves a public, rapid, and fleeting experience. It is intended for rapid consumption by a great number of people, and the communication experience is short and temporary.
4. Mass communication is a process of understanding and sharing information with a large audience.
5. Mass communication involves a mediated message. Every aspect of mass communication is mediated, and mediated encounters differ from personal encounters. Firstly, the sensory input potential for receivers is more limited. Secondly, receivers of a mediated message have little or no control over its sources; feedback is extremely limited. Finally, the sources of mediated messages are either known in a limited way or not known at all, only imagined.
6. Mass communication works through a complex organization. It operates in collaboration with the audience, not in isolation.
7. Mass communication lacks feedback. The feedback in mass communication is almost nonexistent or very limited.
8. Mass communication represents the efforts of many different people. No single person can engage in mass communication independently. It requires the involvement of many people with various skills to transmit mass communication to the audience.

10 Importance of Mass Communication in Business

Business produces goods and services to satisfy human needs and wants. A market is a set of actual and potential buyers of a product.

Therefore, businesses must convey product information to the market so that customers can make informed buying decisions. Mass communication plays a vital role in establishing a relationship with the market.

1. Mass Attraction
2. Wide Coverage
3. Greater Sales
4. International Trade
5. Sales Promotion
6. Creating New Markets
7. Image Development
8. Recruitment
9. Announcing Changes
10. Mobilizing Public Opinion

Mass Attraction

Mass communication is a powerful tool for attracting a large number of people to a product. Attractive and interesting messages are communicated to the masses through various media channels. Electronic media, in particular, provide both visual and auditory elements that make product information more appealing to people.

Wide Coverage

Mass communication reaches a wide geographical area in a short amount of time. It can disseminate product information across a large part of the country and the world. No other communication medium can compete with mass media in terms of coverage.

Greater Sales

Mass communication helps organizations achieve higher sales volumes by reaching a larger market through widespread product information dissemination, both domestically and internationally.

International Trade

Mass communication is essential for creating foreign markets for products, and enabling international trade. In the world of free-market economies, mass communication spreads product messages globally, allowing domestic companies to expand internationally.

Sales Promotion

Mass communication is an effective tool for creating a large market within a short time frame, which is crucial for successful sales promotion efforts. It allows organizations to generate temporary market expansion, which can potentially become permanent with other promotional measures.

Creating New Markets

Mass communication assists in creating markets for new products. It uses mass media to convey information about new products, including brand names, quality, uses, pricing, authenticity, certifications, and availability. This helps build consumer confidence and faith in the new product.

Image Development

Mass media helps organizations develop a positive public image in the community or country. It conveys information about the organization’s mission, social activities, educational initiatives, and community development efforts, ultimately enhancing its reputation and market presence.

Recruitment

Mass communication allows organizations to publicize job openings through various channels, encouraging qualified candidates to apply for positions. This process helps organizations select the most suitable candidates, ensuring their sustainability.

Announcing Changes

Mass communication effectively conveys messages about changes in an organization, such as changes in address, identity, trademarks, trade names, or quality specifications. This helps protect the organization’s market presence.

Mobilizing Public Opinion

Businesses often require public support to exert pressure on governments or legislative bodies to prevent unfavorable regulations or alleviate burdensome ones.

Mass communication enables organizations to inform the public and shape public opinion in their favor, influencing government decisions that affect their operations.

5 Functions of Mass Communication

Mass communication is more than just a means of communication; it contributes to our economy, influences social conventions, and shapes our political debates.

In fact, mass communication is like any other mass production industry; it produces a product that contributes to the national economy.

The following is a description of the functions of mass communication from various dimensions:

1. Economic Role
2. Social Arbitrator Role
3. Political Role
4. Marketing Role
5. Recruiting Role

Economic Role

Mass communication is carried out by mass media. The media industries have become among the largest corporations, both domestically and internationally.

Media corporations in the USA, such as Time-Warner, Disney, and Viacom, generated over $10 billion in revenue in 1994 (Broadcasting and Cable, 1995:6-7).

Another report shows that consumers spent $16.7 billion on mass-distributed books, $9 billion on prerecorded music, and almost $5 billion on movie tickets in 1992 (Standard and Poor Survey, USA). Other economic factors like employment, rent payments, income tax, etc., also benefit significantly from mass media enterprises.

Social Arbitrator Role

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Mass communication acts as a social arbitrator between the cultural phenomena of a society. The social arbitration role of mass communication suggests that it decides for us what is important.

The virtues of working hard, getting an education, advocating for education for all, family planning, and pulling oneself up by the bootstraps have been repeated in radio and television programs, dramas, novels, and magazine stories until they have become a part of our social fabric.

The significance of mass media as cultural industries becomes apparent from two important consequences:

• First, the media become a debating ground for our system of values and beliefs.
• Second, media effects are not simple or direct but have wider societal impacts. It affects a large part of the cultural fabric. The media propose which issues are worthy of our thoughts and even suggest how we should think about them.

Political Role

Mass communication is also active in the arena of ideological debate within a nation. Journalists attempt to serve as watchdogs of the political process.

Political and social agendas are both challenged and validated through information and entertainment media. Mass media influences the political process through a complex array of conditions that include the way news is presented, the use of advertising, and the organization of political campaigns.

Radio and television now affect not only who can have access to political power but also who can get elected. The mass media set the agenda for more than just political campaigns.

They often serve as the voice of the government. There has always been an adversarial relationship between journalists and the government, but with changing phenomena, the members of the process increasingly find themselves dependent on the government for access to information.

Marketing Role

Mass media is widely used for marketing promotion of goods and services to create, maintain, and increase the market for a product.

National and global market promotion campaigns are made possible by mass media. Market surveys to estimate customer response, choice, preference, demand, etc., for a particular product are also conducted through mass media.

Recruiting Role

Mass communication plays a vital role in attracting qualified candidates for job openings within an organization.

Advertising in mass media provides ample scope for human resource management to convey, attract, and convince potential human resources to apply and fill positions with the right persons. In this open market and technologically homogeneous global economy, human resources are the only resource that can make a difference and provide a competitive edge for a firm.

Mass media plays a strong facilitating role in searching for and placing the right person in the right place.

26 Methods of Modes of Mass Communication

In today’s technologically advanced world, mass communication has evolved beyond traditional mediums to encompass a vast array of digital and interactive platforms. This essay delves into the multifaceted landscape of mass communication, exploring both time-honored and contemporary methods.

In the modern world, characterized by technological advancements, the internet, and blockchain, the modes/methods of mass communication have expanded and evolved. Here’s a comprehensive list that includes both traditional and contemporary methods:

1. Books
2. Newspapers
3. Magazines
4. Radio
5. Television
6. Motion Pictures
7. Websites
8. Blogs
9. Social Media Platforms
10. Video Sharing Platforms
11. Podcasts
12. Webinars & Live Streams
13. Mobile Apps
14. Instant Messaging
15. Online Forums & Communities
16. Virtual Reality (VR) & Augmented Reality (AR)
17. Blockchain
18. Chatbots & Virtual Assistants
19. Instant Messaging Platforms
20. Billboards & Posters
21. Transit Media
22. Digital Signage
23. Newsletters
24. Direct Emails
25. Satellite Radio & TV
26. Cable Television

Books

Books are an important mass medium in every society worldwide.

With increased literacy rates and greater affordability, books have become an enduring mass medium for people around the world. Textbooks, novels, dramas, comics, autobiographies, history books, and more serve as informational and entertaining books used for mass communication.

Even in our digital age, books remain a cornerstone of knowledge dissemination. From classic literature to modern non-fiction, books offer depth and nuance that few other mediums can match.

For instance, J.K. Rowling’s “Harry Potter” series not only entertained millions but also sparked global discussions about themes like friendship, bravery, and morality.

Newspapers

Newspapers are widely used mass media that provide information about almost every event affecting people worldwide. Daily newspapers have become a necessity in modern life, containing product information, advertisements, socio-political and economic events, comments, analyses, and more for the benefit of millions.

Newspapers have been the bedrock of daily information for centuries. The New York Times, for example, has been informing readers since 1851, covering everything from global politics to local events. While print circulation may have declined, many newspapers have successfully transitioned online, reaching even broader audiences.

Magazines

Magazines are specialized printed mass media containing thoughtful analyses of socio-economic and political issues that impact human life. They promote an understanding of various complex matters related to science, politics, society, family, medicine, business, or industry.

Magazines cater to niche interests, providing in-depth analyses and specialized content. “National Geographic,” for instance, has been enlightening readers about the world’s wonders for over a century, using captivating photography and detailed articles.

Radio

Radio is a potent mass media medium operating under government and commercial entrepreneurship. Radio broadcasting, the transmission of sound via airwaves, began in the 1920s, introducing a set of communication challenges not previously encountered.

Estimating the audience size is difficult. Public radio primarily engages in broadcasting propaganda, news, educational dramas, stories, music, advertisements, analyses, and other public utility services.

Commercial radios broadcast music, talk shows, dramas, children’s radio programs, commercial content, advertisements, news, and analyses of various current events of public interest. Radio offers a more personalized medium.

Radio has a storied history, from FDR’s fireside chats, which provided solace during the Great Depression, to modern podcasts like “Serial,” which redefined narrative journalism for the digital age.

Television

Television stands out as the most captivating mass medium today, operating under both commercial and public ownership. Commercial television networks either produce their own programs or acquire them from other sources, including companies that provide programming through various syndication deals.

In recent years, alternative sources of television programming, such as cable television, have emerged. Cable television delivers specialized channels often aimed at specific audiences. Public television is mandated to educate rather than profit, addressing viewers as citizens living in communities rather than consumers in a marketplace.

Television, regardless of ownership, offers news, entertainment, and educational content. It informs viewers about places, people, animals, politics, crime, and science. While these aspects are common, the differences between commercial and instructional television are evident.

Commercial television seeks to capture a large audience, relying on the desire to relax and be entertained. In contrast, instructional television appeals to the instinct to work, build, learn, and improve, asking viewers to take on responsibilities in exchange for later rewards.

Public television covers all matters of human interest and importance that are not presently suitable or available for support through advertising and are not intended for formal instruction.

Television remains a dominant force in mass communication. Shows like “Breaking Bad” or “The Office” don’t just entertain; they shape cultural conversations. News programs, from CNN to local broadcasts, play a crucial role in informing the public about current events.

Motion Pictures

Motion pictures are a highly attractive mass medium capable of conveying messages through written statements, sound, visuals, and moving images. They wield significant influence over the audience and can be in black and white or color.

Motion pictures include picturized versions of written or oral communication, some of which may involve human actors. Today, motion pictures include animated cartoons that convey a variety of socio-cultural messages to children and young people.

Additionally, motion pictures are now used for educational purposes, with distance education and virtual universities employing them to offer degrees in various academic fields.

Films have the power to transport audiences to different worlds, influence societal norms, and spark change. Movies like “Black Panther” not only entertain but also drive discussions about representation and cultural identity.

Websites

Websites serve as the digital storefronts and information hubs of the 21st century. From news portals like BBC and CNN to e-commerce giants like Amazon and eBay, websites have become the primary source of information, commerce, and entertainment for billions.

Blogs

Personal or professional, blogs offer a platform for individuals and organizations to share their perspectives, expertise, and stories. Influential bloggers, like Seth Godin, have utilized this medium to shape opinions and trends in various industries.

Social Media Platforms

Platforms such as Facebook, Twitter, Instagram, and LinkedIn have not only transformed personal communication but have also reshaped global events. Movements like #MeToo and #BlackLivesMatter gained momentum and global recognition through social media, highlighting its power in mobilizing societal change.

Video Sharing Platforms

YouTube, Vimeo, and TikTok have democratized video content creation. Independent creators can now reach global audiences, bypassing traditional media gatekeepers. For instance, YouTuber PewDiePie has garnered millions of subscribers, rivaling the viewership of many traditional TV shows.

Podcasts

This audio format has seen a resurgence in the digital age, with shows on topics ranging from true crime to educational content. “The Joe Rogan Experience” and “Stuff You Should Know” are examples of podcasts that have amassed vast audiences, rivaling traditional radio shows in popularity.

Webinars & Live Streams

Platforms like Zoom and Twitch have made real-time broadcasting accessible to all. Educators, businesses, and entertainers utilize these platforms for everything from academic lectures to live gaming sessions.

Mobile Apps

With the proliferation of smartphones, mobile apps like Snapchat, Reddit, and Clubhouse have become primary communication channels for many, offering tailored experiences that range from news consumption to social networking.

Instant Messaging

Apps like WhatsApp, Telegram, and Messenger have transformed personal and professional communication, offering instant, encrypted messaging services that have become integral to daily interactions.

Online Forums & Communities

Platforms like Reddit, Quora, and niche forums provide spaces for communities to gather, discuss, and share knowledge on specific topics, fostering deep engagement and peer-to-peer learning.

Virtual Reality (VR) & Augmented Reality (AR)

These immersive technologies are redefining the boundaries of user experience. From gaming to education, VR and AR offer a level of engagement previously thought impossible.

For instance, medical students can now use VR to “walk through” 3D models of the human body, providing a hands-on learning experience without the need for real cadavers.

Blockchain

Beyond its association with cryptocurrencies, blockchain technology promises a new era of secure, decentralized communication and content distribution.

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Platforms like Steemit, a blockchain-based blogging platform, exemplify the potential of blockchain in ensuring content authenticity and rewarding creators directly.

Chatbots & Virtual Assistants

These AI-driven tools are revolutionizing customer service and personal assistance. Companies like Amazon with their “Alexa” or Apple’s “Siri” offer users instant answers, reminders, and even entertainment, streamlining daily tasks and providing information on demand.

Instant Messaging Platforms

Platforms such as WhatsApp, Telegram, and Signal have become integral to personal and professional communication.

Their end-to-end encryption, like in the case of Signal, ensures user privacy, while features like group chats and media sharing facilitate seamless interactions. Businesses are also leveraging these platforms for customer support, marketing, and internal communication.

Billboards & Posters

These large-format advertisements are hard to miss. From the iconic Hollywood billboards promoting the latest movies to local posters advertising community events, they are a testament to the enduring power of visual advertising.

Apple’s “Think Different” campaign, for instance, utilized billboards to make a bold statement, becoming an emblematic representation of the brand’s ethos.

Transit Media

Advertisements on public transportation vehicles and infrastructure, such as buses, subways, and train stations, offer daily engagement opportunities for urban audiences.

For instance, Spotify’s humorous subway ads in New York City playfully highlighted users’ listening habits, creating a buzz and fostering engagement.

Digital Signage

A modern evolution of traditional signage, digital signs offer dynamic content that can be updated in real-time. Found in various locations, from shopping malls to airports, they provide interactive information, advertisements, and entertainment.

For example, airports utilize digital signage to display flight information, while retail stores showcase promotions or product information, enhancing the consumer experience.

Newsletters

Modern newsletters, such as “TheSkimm,” have redefined the way we consume daily news. By offering curated content directly to subscribers’ inboxes, they provide a concise and efficient means of staying informed about the world.

Direct Emails

Direct emails serve as targeted communication tools, often used for promotional or informational purposes. For instance, businesses frequently use direct emails to inform subscribers about sales, product launches, or company updates.

On a personal level, direct emails can be used for networking, job applications, or simply staying in touch with acquaintances. Their direct nature ensures that the message reaches the intended recipient without the distractions commonly found on social media or other platforms.

Satellite Radio & TV:

Platforms like SiriusXM offer specialized radio content, from Howard Stern’s interviews to in-depth sports coverage.

Cable Television

Networks like HBO have produced cultural touchstones, with shows like “Game of Thrones” becoming global phenomena.

The modes of mass communication are diverse and ever-evolving. From the tactile pages of books to the immersive realms of VR, each method offers unique strengths and reaches distinct audiences. As technology continues to advance, it’s certain that the landscape of mass communication will undergo even more transformative changes.

These modes/methods showcase the diverse ways in which information, entertainment, and educational content can be disseminated to audiences in today’s interconnected world. The integration of technology and the internet has significantly expanded the avenues for mass communication, allowing for real-time, interactive, and personalized content delivery.

10 Purpose of Mass Communication

Mass communication serves public messages quickly to a large number of people who are far away from the source of information.

The scope of mass communication is very extensive, and it deals with a variety of objectives. The purpose of using mass communication is that mass communication is very extensive and serves public messages quickly to a large number of people.

Mass communication’s 10 significant purposes are;

1. Inform People.
2. Build Public Opinion.
3. Persuade.
4. Circulate Government Policies.
5. Disseminate Health and Education Programs.
6. Provide Pleasure and Entertainment.
7. Establish Social Contact and Linkage.
8. Help in Facing Disaster And Calamity.
9. Highlight the Diplomatic Role.
10. Promote Political Ideologies.

Inform People

The most fundamental objective of mass communication is to provide information to mass people.

Information on mass communication may be related to education, weather, sports, products and services, public holidays, festivals, recreation, and entertainment.

Build Public Opinion

Another important objective of mass communication is to create public opinion on any national or international issue.

Mass media attempts to create public opinion by providing their audiences with a realistic picture of the world, the activities of the leaders, governmental policies, etc. Mass media also tries to build public opinion through special articles, editorials, and commentaries.

Persuade

Mass communication aims at persuading people to bring a change in their beliefs, opinions, attitudes, and thinking on several issues like smoking, voting, religious convictions, donation, dowry culture, etc.

Moreover, business enterprises design various advertisements to persuade potential customers.

Circulate Government Policies

Another objective of mass communication is to announce and circulate government programs and policies. Mass media can bring such policies to the public notice very quickly.

Disseminate Health and Education Programs

The government takes various health and educational programs like vaccination, sanitation, birth control, open education, mass education, etc.

These health and education programs are disseminated and implemented through mass media like radio, television, films, newspapers, etc.

Provide Pleasure and Entertainment

The mass media are wonderful sources of pleasure and amusement. Almost all mass media have an entertainment component. Television and radio arrange various programs for the pleasure and amusement of mass people.

Newspapers and magazines publish articles on literary and cultural events, sports, stories, etc., that also provide entertainment to the readers.

Establish Social Contact and Linkage

Mass communication also tries to establish and maintain social contact and linkage among various races, tribes, or communities. Mass media create social contact and linkage by giving messages of shared knowledge and experience.

For example,

a campaign to raise funds for the treatment of certain diseases or for performing certain social activities promotes social bondage and sympathy.

Help in Facing Disaster And Calamity

Mass communication also aims at creating public awareness to face natural and man-made disasters like floods, earthquakes, war, riots, etc., with due courage and energy.

Through mass media, necessary instructions, strategies, & programs are circulated so that people can take proactive preparation.

Highlight Diplomatic Role

In this uni-global world, every country wants to highlight its diplomatic role in global peacekeeping and development activities. Such a diplomatic role can conveniently be disseminated and highlighted through mass media.

Promote Political Ideologies

Political parties rely on mass media to promote their ideologies, plans, programs, and manifestos. With the help of mass media, they try to create public opinion in their favor.

From the above discussion, we can conclude that mass communication has diversified objectives. Different messages have different aims.

However, mass communication is mainly dedicated to ensuring the well-being of all classes of people in society.

Conclusion

Mass Communication is possible only in the presence of Technology. In many remote corners of India or in the world at large where there is no permeation of electricity, let alone technology, Mass Communication cannot happen.

Even in the case of Mass Communication, many countries have bans on certain channels, and only certain state-permitted content can be shown or shown.

However, for those who have access to it, Mass communication has made communication easier and simpler for ordinary individuals, in spite of a complex organization behind the scenes.

What is Mass Communication?

Mass communication refers to the process of disseminating information, thoughts, opinions, news, and messages to a large, dispersed population using mass media like broadcast media, digital media, social media, internet, and print media.

How is mass communication different from interpersonal communication?

Mass communication is different from interpersonal communication because, in mass communication, the sender and receiver are separated in space and time. It is a mediated communication where a message is produced by an organization and transmitted to an unknown and diverse audience, either electronically or mechanically.

What are some characteristics of mass communication?

Characteristics of mass communication include having a specific objective, public transmission of the message, delivering a common message to a vast and diverse audience, originating from a known source, being low cost, having limited knowledge about the audience, using various mass mediums, reaching a vast and heterogeneous audience, and having delayed feedback.

What are the primary functions of mass communication?

The main functions of mass communication are to inform, entertain, and educate people. This includes providing information to a large population, developing public opinion, persuading people to change their mindset, circulating information about government policies, offering entertainment, and promoting political ideologies.

Now that you are familiar with 10 purpose of mass communication; explore complete guideline on business communication.

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