Types of Google Ads to create in Google Adwords:

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Types of Google Adwords

AdWords is an online advertising tool that helps businesses connect with their customers. AdWords shows you how many people see your ads, what % of them click to visit your website, how many clicks to call you, and actual sales your website is generating as a direct result of your ads. Try tweaking your ads, try new keywords, or pause your campaign and restart it whenever you’d like. The Google Network = Search and Display. Adwords can appear on Google sites, partner sites, and mobile phone apps.

1. Text Ads – Search Ad that includes a descriptive headline, website URL, and descriptive text like a call-to-action. Show: Search Network, Google Display Network.

   ◦ Headline – People are most likely to notice your headline text. Include one of your keywords in the headline to make the ad even more relevant to the customer’s search.

   ◦ Display URL – shows your website address. It gives people an idea of where they’ll go when they click your ad.

   ◦ Description – Use the description to highlight details about your product or service. On mobile, AdWords optimizes your ad to show the highest performing text. Write successful text ads by adhering to AdWords policies.

2. Ads with extensions – Provide additional information to your text with your business’s address or phone number; Show: Search Network, Google Display Network. They boost an ad’s visibility, which can lead to better click-through rates. site links, call, and location extensions to enhance its ads. The more information they include in the ad, the more reason they give a consumer to click.

   ◦ Sitelinks: Customer access to multiple pages of your website.

   ◦ Call extensions: Call button for customers

   ◦ Seller ratings: Showcase customers’ reviews and ratings of their experience with your business.

   ◦ App extensions: Ad text sends people to the app store or starts downloading your app. Create a campaign specifically for mobile app installs where users can download your app right from the ad. Enhance your ad with extensions

3. Shopping ads – Contain product, image, and pricing information so users get a strong sense of the product you’re selling before they click your ad. Best for a large inventory of products. Show: Search Network. See your ad on Google Shopping, Google Search partner websites, like YouTube. Great for retailers to promote inventory, boost traffic to their website or local store, and find better-qualified leads.

4. Image ads – Image as people browse websites in the Google Display Network. Show: Search Network, Display Network, (*Image ads show on search partner networks, but not the Google Search Network).

5. Video ads – A standalone video ad or a video ad that runs on another streaming video. Search Network, Display Network, and Show on: Search partner networks, but not the Google Search Network. Video ads on YouTube and on sites across the Google Display Network. Lets you reach people near your restaurant visiting food-related websites, such as blogs about specific cuisines or websites that provide restaurant reviews.

6. App promotion ads – Send your customers to an app store to download your app, or include a deep link directly into your app. Show: Search Network, Display Network. Universal App campaign type, you can easily promote your app across Search, Display, and YouTube. Your ads and bids are automatically adjusted to get the most downloads for your app. All you need to do is provide some text, a starting bid, and budget, and include the languages and geographic locations for your ads. Systems show best ads based on combinations.

7. Call-only ads – Allow customers to call your business directly by clicking on your ad. They’re useful for driving phone calls to your business from devices that can make calls. Show: Search Network

8. Rich media ads – Engaging ad formats with animation or other types of motion. Can show: On the Google Display Network

TYPES OF GOOGLE ADS TO CREATE IN GOOGLE ADWORDS:

GOOGLE SEARCH ADS NOTES

Google ads should best communicate intent, location, device, time, and interest.

two main benefits of using Search Audience solutions

• Making the right bids when certain groups of people are searching for your product or services
• Reaching different audience segments with unique messaging that is highly relevant to them
• set up an effective Customer Match strategy.

set up an effective Customer Match strategy by segmenting a customer list, based on desired marketing action, upload the list to google ads, translate the list inito an audiene list and make it available for targeting, customize creatives with special offers or incentives that are specific to this audience.

Website traffic campaign goal should be used for people to get know about the products offered. When should you use Remarketing Lists for Search Ads to reach people who have already engaged with your website in the past

benefit of a well-managed Google Search Ads campaign? Displayed ads are relevant to a potential customer’s Google search.

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The watch time report – YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time.

As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it.

How does YouTube help creators earn a living? Creators are paid for sharing ads alongside their content.

Which TrueView ad format is optimized for lift in ad recall? TrueView in-stream

Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes.

Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

What percentage of YouTube watch-time is on mobile devices?

Customer match 60% of YouTube watch-time happens on mobile devices.

As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands.

What’s another reason advertisers choose YouTube? YouTube is powered by Google data and tools. Attract, Brand, Connect, Direct.

In Google’s ABCDs, what are two recommendations for connecting with viewers? Leverage the power of audio in your ads to lift brand awareness. Increase your ad’s pacing to capture attention and keep it longer.

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about.

What other reason can Lori provide for why users choose YouTube?

Users can connect with a community.

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about.

What other reason can Lori provide for why users choose YouTube?

homeownership status, household income.

Using Custom Intent audiences allows brands to drive action on YouTube.

What’s the key functionality of Custom Intent audiences?

Custom Intent audiences reach users who recently searched on Google.

Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?

• Use familiar faces like celebrities, YouTube creators, or influencers.

When your goal is driving action, you focus on audiences with the strongest level of intent.

Janine Recommends Using A Customer Match Audience On YouTube So A Client Can Reach Existing Customers. Where Does Janine Upload Customer Information, Such As E-Mail Addresses, To Start The Customer Match Process? Google Ads and Display & Video 360

Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer.

Which type of audience solution should Audra recommend for this client? custom affinity

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Which type of Google Audience Signal can identify people who are actively researching with the intent to buy? in-market audiences

What’s one of Google and YouTube’s awareness products? Trueview reach

Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget? maximize conversions

Google Video Partners are partnerships formed through which Ad service?

How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?

• By reaching a one-of-a-kind audience to deliver a niche message at scale.

Which one of Google’s data-driven tools is part of Google Analytics Solutions?google surveys

Which data can you uncover by running a creative experiment using Brand Lift? Each ad’s impact on brand awareness, consideration, and ad recall

Your client is interested in testing six-second bumper ads.

What are two tips you can share with them about these ads?

Your Client Is Interested In Testing Six-Second Bumper Ads. What Are Two Tips You Can Share With Them About These Ads?

• Budget time to establish the ad and stick the landing.
• Focus on a single, simple purpose.

What’s a key benefit of TrueView in-stream?

• It helps advertisers maximize views.

Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)

YouTube Analytics provides insights from the moment you upload a video.

Which three basic questions about who’s watching your client’s content will it answer with a single click?

YouTube Analytics provides insights from the moment you upload a video.

Which three basic questions about who’s watching your client’s content will it answer with a single click? age, gender, and location

What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?

• Signals, Context, Sequence, Immersion
• TrueView For Action Ad Formats Use Smart Bidding To Optimize For Specific Website Actions. To Do This, What Must Be Enabled In Your Google Ads Account? conversion tracking

Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign.

What would be the ideal audience solution for Zane’s YouTube campaign? custom affinity audience.

What are the tested benefits of bumper ads?

• Bumper ads are effective, efficient, and help businesses reach new people.

Which video format is available on Google Video Partners?

• truview for reach

Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket.

Which YouTube audience solution should Brandon recommend?

Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision.

Which YouTube Intent audience solution fits this description?

• custom intent

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