Lego is a leading plastic toy manufacturer which specializes in construction toys. It is manufactured by The Lego Group, Denmark. It has a flagship product Lego which consists of interlocking plastic blocks and small objects which can be connected to each other and build a structure to your imagination.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
You are viewing: Who Are Legos Competitors
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
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Below we look at the top 4 competitors of Lego.
1. Walt Disney:
The Walt Disney Company which is commonly known as Disney is a multinational mass media and entertainment organization that has headquarter in Burbank, California. In terms of revenue, it is one of the largest media company, and it offers toys, media, streaming services like Disney+, resorts etc. Founded by two brothers Walt Disney and Ray O Disney in Oct 1923 as an animation company, it has diversified its work into theme parks, television and live action film production.
2. Mattel:
Mattel is one of the biggest toy maker company in the world which has started since 1945. It has made up its presence in more than 40 countries and sell its products in more than 150 countries all over the world with headquarter in California. Mattel started its journey through wood products and then switch over for toys making like furniture house for doll.
3. Fisher-Price:
Fisher Price is one of leading preschool product manufacturing company in the world. It was founded in 1930 by Herman Fisher, Irving Price, Margaret Evans Price, and Helen Schelle. The name of Fisher Price was adopted by joining name of its founders.
4. Hasbro:
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Hasbro, Inc an abbreviation of the original name, Hassenfeld Brothers is an American toy and board game company. It is the second largest toymaker in the world, Mattel being the first. Hasbro grew mostly through acquisitions and mergers, Parker brothers and Kenner to name a few.
To conclude, the above article highlights the various competitors which compete with Lego. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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