LOS ANGELES – When the unstoppable force of collegiate football change met immovable object, a century-old Rose Bowl Game tradition, it was object that seemingly gave way.
For weeks, back in the fall last year, that Rose Bowl Game was the last hurdle remaining to the College Football Playoff’s 12-team expansion: pushing, in negotiations, for the right to maintain that golden time-slot four New Year’s hours after the Rose Parade. But with apparently little leverage and a looming CFP-imposed deadline, they acquiesced – agreeing to become part of a New Year’s Six bowl-game rotation under the new format despite no guarantees over the details of their participation.
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But after Bill Hancock, the CFP’s executive director, told the SCNG’s Jim Alexander back in January that they’d “intend” to have any game in Pasadena played at the traditional time slot on New Year’s, the Rose Bowl appears to have secured exactly what they wanted all along.
Laura Farber, chair of the Tournament of Roses’ Rose Bowl Management Committee, confirmed to the SCNG Monday that both CFP quarterfinal games the Rose Bowl will host in 2025 and 2026 will be played on New Year’s at 2 p.m., Pacific Time.
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“People watch the parade all over the world, and transition from the parade into the game – there are people that’s sort of part of their New Year’s tradition, New Year’s celebration,” Farber said. “And so that’s what we’ve been sharing with everybody, and our partners – it’s in their best interest, along with ours, to preserve that date and time and to host a quality game.”
It’s easy to understand the Tournament of Roses’ focus on the time slot. Tradition drives significant revenue, as tax records show the Tournament of Roses Association, which runs the Rose Parade and Rose Bowl, made over $102 million in 2019. And there’s clear precedent, too, that explains why the CFP would want to preserve that arrangement: when the Rose Bowl moved to Jan. 2 in 2023 to accommodate New Year’s falling on a Sunday, the game drew just 10.2 million viewers, the lowest ratings in the game’s history.
And Hancock, when asked about the Tournament of Roses’ belief that a preserved New Year’s slot would be mutually beneficial, said the CFP “certainly (feels) that way about this year’s game and the games the next two years.”
So the immediate future of the Rose Bowl Game, then, is set – but their ultimate cooperation with the CFP already brings an end to one aspect of tradition, the longstanding matchup between Pac-12 and Big Ten. After hosting a CFP semifinal between Michigan and Alabama in 2024 in the last year of the current four-team playoff, the site will host quarterfinals in the 12-team expansion era in 2025 and 2026; last year’s Penn State-Utah matchup was the last iteration of a partnership with the conferences that began in 1946.
“We have a tradition, but we also want to be a part of the future of college football as well,” Farber said. “And to be part of the future, we’ve got to be integrated in the current system. We couldn’t have held onto the Big Ten, Pac-12, because if we did, think about it – we wouldn’t have had top-12 teams in our game.”
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Down the road, the Rose Bowl Game may have to evolve, too, beyond a century’s worth of parades-into-game days and third-quarter blooming skies. The CFP’s current TV deal with ESPN is set to expire after the 2025 season; Hancock said he hoped a deal will be finalized by the “second quarter” of the 2024 season, but that a timeline was unclear.
A new partner, potentially, could introduce new scheduling demands for the New Year’s Six bowls. And Hancock said there hadn’t been significant conversations with the Rose Bowl about a timeslot beyond the terms of the current deal.
“We’re not prepared to make any guarantees regarding 2027 and beyond,” Hancock said.
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It’d seem “logical,” Farber said, to keep that Jan. 1 arrangement once a TV contract was set and bowl discussions began. But in some ways, the Rose Bowl finds itself in limbo – wanting and willing to be a prominent face of the future of college football, but set on sailing through changing tides to that New Years’ golden hour.
“Do we want January 1, 2 p.m.? Absolutely,” Farber said. “Are we going to do everything we can to get it? Absolutely.”
Source: https://t-tees.com
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