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Taylor Shold: Hi Justin, really appreciate you reaching out to share your experiences and advice with the group, can you share with us a little of your background in broadcasting? Justin Michaels: I’ve been very lucky in my career to work in small, medium, large and major local markets, and now on the national level. My first job was in Lubbock, TX as a general assignment reporter. My second job was as a reporter and bureau chief in Toledo, OH. From Toledo I went to Cleveland, OH as a reporter and MMJ. Then I landed my dream job in Boston, MA as a reporter and fill-in anchor. Now I have my favorite job of all-time, as a freelance national correspondent for The Weather Channel.
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Taylor: SMG is all about networking, how has it helped your career and how can people network effectively? Justin: Every career, broadcasting or otherwise, is all about networking. Networking allowed me to meet mentors and friends, and continues to fuel my career growth. Personal relationships are what it’s all about regardless where you work and what you do. It’s always good to remember that TV news is a very small business! Within a few degrees of separation we’re all closely connected so relationship building is critical to help a career grow.
Taylor: What makes someone really good On-Camera and how can people improve their skills? Justin: Let’s face it. Being on camera isn’t natural. Delivering a report is not natural. Delivering and reading are not the same thing. There is distinction between the two. Reading a script is not delivering a script. I keep harping on that that point because it’s true! And the only way to truly be a good deliverer of the news is to practice. Anybody, and I mean anybody, can read the news. But far fewer can deliver it in a way that keeps people coming back. Another thing to remember is that journalism stops when the red light on the camera goes on. That’s when show business takes over. Yes, I said show business. When you’re sitting at an anchor desk with makeup on under lights, or you’re in the field staring down the lens of a camera, that is not journalism. Journalism is the gathering of the facts and the accurate writing of the news. But the moment you appear on camera, it’s show time!
Taylor: How did you land your first On-Air job? What tips would you offer for young broadcasters looking to land that first break? Justin: My broadcasting career started in the Spring of 2006. I just moved to Tampa, Florida from Carlisle, Pennsylvania for personal reasons and, at the age of 26, was looking to reinvent myself and career. I have a degree in Public Administration. I’ve never used. Before 2006 I had several jobs after graduating from college in 2002. However none were interesting and clearly none stuck as a career.
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Watching the news one evening in Tampa, it struck me that I had an interest in what I was watching. I was watching the reporters, anchors, videography, lighting, etc., and I had a growing list of questions, chief among them, “how does all of that work?” And I remembered back to a volunteer experience I had a few months before with the American Red Cross in the aftermath of Hurricane Katrina. During which I was randomly placed on the media relations team at a huge shelter in Baton Rouge, Louisiana. During that three week volunteer experience I was tasked with getting to know some the displaced people staying in the shelter, and matching them with journalists for stories. Little did I know that experience would follow me to Tampa, and prompt the desire to start a new career in broadcasting.
Jump back to that night of questions as I was watching the news, I thought to myself, “How can I start a career in TV news?” Remember, with the exception of that volunteer experience post-Katring, I had no experience, education or background in this industry. So without knowing it, but being a good reporter, I went to talk to a source. In fact, I sought out many sources. They were the anchors and reporters in the Tampa TV market. I began to e-mail anybody for which I could find an address. And the response was good! Nearly all got back to me with the same direction. Their advice to was to go back to school, get a new degree, get an internship and eventually, with some luck, get a job.
But two responses were different. The first came from former Tampa ABC Action News Anchor Brendan McLaughlin who invited me to his station to talk and see a newscast in person. It was an incredible experience and further peaked my desire to break into broadcasting. The second response read simply, “Justin, call me.” A phone number was given and it was signed, “Bob.” This e-mail came from former 30-year Tampa newsman from WFLA, NewsChannel 8, Bob Hite. I had no clue who he was but soon learned he, and his 30-year co-anchor, Gayle Sierens, were the team and station of record in Tampa Bay. Generations of people grew up watching these two. It was truly appointment television at 6 and 11, Monday through Friday for decades and for millions of Tampa Bay residents. So I called Bob. We spoke for about 15 minutes which was long enough for him to make sure I wasn’t crazy. At the end of that call I was invited to WFLA to meet Bob. We met a few days later in the lobby and talked for about an hour. After our conversation Bob invited me to the newsroom and to sit in studio to watch a newscast. I was hooked. I didn’t know how I was going to do it but I was determined to break into TV news.
The 6PM news ended that April night, Bob introduced me to the studio team, and we walked out with Bob pointing to a door so I could find my car and head home. And before we parted ways he handed me an assignment. It was simply to take some newspaper copy, re-write it in a conversational style, and record it in a tape recorder. He wanted to hear my delivery. He also listed his home phone and told me to call him in two days. From that assignment on, Bob and his wife Bonnie, who was also well versed in the industry, took me under their wings and taught me everything about this business. From the writing and reporting, to shooting video and editing it, to the anchoring of the news and on-air appearance, I learned everything. We called it the “Hite Crash Course in Broadcast News.” By the end of the summer of 2006, only months after my initial interest in becoming a reporter, and under the direction of Bob, I put together a demo reel. I got light response, but response none-the-less! And eventually a news director called from KCBD in Lubbock, Texas. I ended up flying to Lubbock for an interview. I was hired during that interview so I flew back to Tampa to pack my things, and I drove back to Lubbock to start a new career. My first day on-air was November 1, 2006, my 27th birthday.
Since then, my career has taken me to TV markets in Toledo Ohio, Cleveland Ohio, Boston Massachusetts and now, for the past three years, working nationally on The Weather Channel. It has been, and continues to be, one hell of a ride! Any person, male or female, looks fresh and fine when he/she lives a very romantic life backed by sound sexual life. cialis 40 mg frankkrauseautomotive.com What you need to do is to avail a standard quality medication at the lowest prices. sildenafil levitra After measuring the outcome of these tests, the expert will definitely advise you against smoking, eating fatty order cheap levitra meals and drinking alcohol before and after ED tablets. Although viagra canada free is an absolutely safe medicine and can very well satisfy yourself and your partner.
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Taylor: Once you’ve become more established and want to move on to a larger market, how can you move up the markets or get to a national level? Justin: It’s all about networking and building a new reel or link. Remember, this is a visual business. Being good on camera is critical. It’s also an extraordinarily superficial business as the markets get larger. At the end of the day, if a news director wants you on their station, and you want the job, you’ll be on that station. The best recipe for career growth is hard work, constant personal challenges, continued improvement, and simply being honest with yourself. More often than not our ego gets in the way of reality. If we’re honest with ourselves we known if we’re ready, and good enough, for any job for which we apply. Be honest with yourself. It’ll save a lot of time, stress and heartache in the long run.
Taylor: What is something about broadcasting you wish someone would have told you before entering the business? Justin: Just how much hard work it really is, how little it initially pays, and how little feedback and direction you actually get. Don’t be looking for praise, and don’t be looking for a big payday in the first few years in the business. Remember, the best news you can get from management is no news! If you don’t give them a reason to call because you did something wrong or reported something incorrectly, that’s a good day. No news from management is the best news.
Taylor: Finally, what is the best piece of practical advice you can give up and coming broadcasters? Justin: Be humble, know your strengths and weaknesses, and believe in yourself. BUT, be honest with yourself. Continue to grow your skills through everyday challenges. Be your own biggest competitor and toughest critic. Work everyday to be better than the day before. This is the best business in the world because no day is the same. I’ve had nearly 15 years of workdays, and every single one of them has been different than the day before and the day after. That alone is worth all the stress.
Make sure to give Justin a follow on social media, you can find him on both Twitter and Instagram.
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