What’s the atmosphere like on the east coast? I built a little system for myself in Cali, as far as friends. Strictly no industry types. I feel like in New York, I don’t have that just yet. So it’s really just all working, but that’s cool. I still do want to develop that same little system here. It’s just way better to have people you can bounce stuff off. So to try and get that, that’s what I’ve been on.
Your material has been out for a couple years now. Where’s your favorite place you’ve heard a reggie song so far? Lowkey, probably in Bel Air. I really liked how they used that. That’s my favorite so far because they really chopped the song up, they didn’t just play a song. I also caught “AIN’T GON STOP ME” on a Subway ad on Instagram. And it seemed so fake. I followed the page. It was really on Subway. We still talking to them about that, but that’s probably the weirdest. Like what?! That was random as hell.
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Also on socials, Kenny Beats replied to that whole next-superstar-in-rap thread with your name. Would you consider yourself a budding superstar? I’m just chillin’, man. It’s cool that he thinks that, but y’all ain’t even heard no music yet for me to even be able to say that.
You posted a picture to Twitter of some real superstars on 36 different issues of Jet Magazine. On the covers were the Jacksons, the ‘90s Chicago Bulls. Do you take inspiration from reading old magazines? I’m just weird so I’ll be collecting all that shit. I remember seeing these at my parents’ crib when I was a kid. So I got all excited. I got hella records, I still collect CDs like crazy, any forms of music, and then I just got into magazines right now. I’ve been collecting weird, weird stuff but if anything, I’m just taking inspiration from music. I’ll be real honest with you. I don’t even be reading them. They look good. But I saw them on eBay for cheap. I never sat down and read them.
What’s the rarest record in your collection? I got an original Stevie Wonder record. I got a lot. It’s not really hard to find, it just takes time. But the Stevie Wonder one, I got the original pamphlet and they just don’t be making pamphlets [any more], so that means a lot to me.
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Whenever I do a project, I’ll for sure try to bring back the pamphlet and really try to bring it back in a different format, other than just DSPs. I made this “Southside Fade” journal. It just felt real crazy to hold something tangible in my hand, and not just be listening to it. So I feel like if I make something music-wise, people want to be able to hold and be able to see.
You’re big on older music obviously. Quincy Jones, Smokey Robinson. You mention Stevie. A lot of old-school soul and gospel, too. How important is it to make those influences come through in all that you do? I’m not going to lie. If anything, it’s important for me to not be cool on a track. On my songs, I wear my heart on my sleeve. It’s not a lot of people doing that right now. If anything, I’ll take that because I feel like back in the day, n***as was putting real feelings into this shit. That’s why people used to really feel it.
It’d be dangerous to drive to some music because you fuck around and get to closing your eyes, the song is so good. They ain’t doing that with some of today’s music, which I still love. That’s what I took from the old music, not being too cool. Putting your guard down. And I don’t do that in real life, so it’s way easier to do that in the music, which kind of throws people off.
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