You escaped unscathed! Now that wild dude’s going to be your father-in-law. Family gatherings will be awkward, even stabby.
It’s basically just a set-up and punch line. But director Tim Godsall delivers the joke and brand message with brevity and flair, mixing Monty Python vibes with slick visuals worthy of an HBO series. Godsall’s humor often wields a sharp edge, and he’s no stranger to historical tales, having helmed Sainsbury’s holiday pudding romp (set in the Middle Ages with a similar storyline). He also led quirky work for Halo Top and Liberty Mutual.
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“‘All the Taste, No Bitter Endings’ was born out of the product’s key point of difference and then brought to life in a way that allows for endless cultural opportunities,” says Erica Roberts, CCO at BBH USA, which helped develop the campaign.
“Under this platform, Heineken Silver is poised to re-write culture’s most bitter endings, past and present,” she says. “This epic Viking saga is just the beginning.”
CREDITS
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Client: Heineken Chief Marketing Officer – Jonnie Cahill Marketing VP – Borja Manso Salinas Senior Brand Director – Tonia Mancino Senior Brand Manager – Roxanne Mercado Senior Brand Manager – Joe Conti
Client: Heineken Global Chairman of the Executive Board/CEO – Dolf Van Den Brink Chief Commercial Officer – James Thompson Global Head Heineken Brand – Bram Westenbrink Global Heineken Communications Manager – Guilherme Retz Director Communications Global Heineken – Agnieszka Gorecki
Agency: BBH USA Chief Creative Officer – Erica Roberts Executive Creative Director – Kasia Canning Executive Creative Director – Estefanio Holtz Group Creative Director – Ryan Paulson Creative Director – Yohan Daver Creative Director – Sapna Ahluwalia Senior Copywriter – Greg Bruce Senior Art Director – Jack Graham Head of Design – Hernan Ibanez Senior Designer – Jin Kim Group Account Director – Shana Honig Horowitz Account Director – Cam Thomas Account Supervisor – Callum Leitenberg Account Executive – Carly Chaskin Head of Strategy – Joe Burns Strategy Director – Paola Ortega Senior Strategist – Harry Guild Executive Producer – Shelley Giera Associate Producer – Beiyi He Director of Business Affairs – Daniella Vargas Senior Business Affairs – Eugene Gandia Associate Director of Business Affairs – Max Novick
Agency: Le Pub Global CEO of Le Pub, Global CCO of Publicis Worldwide and CCO of Publicis Groupe Italy – Bruno Bertelli Global Chief Strategy Officer – Bela Ziemann Global Client Lead – Kirk Johnsen Business Director – Elianne Vermeulen Account Director – Derek Muller
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Production Co.: Anonymous Content Director – Tim Godsall VP Commercials / EP – SueEllen Clair Co-Head of Production – Ena Nicole Abadjian Line Producer – Shannon Barnes
Edit House: Arcade Edit Editor – Geoff Hounsel Assistant Editor – Max Hoffman Producer – Andrew Cravotta
Post House: Blacksmith Producer – Ashley Goodwin Production Coordinator – Joey Witten VFX Supervisor on Set – Chris Schnitzer Lead Compositor – Robert Bruce Compositor – Dhruv Shankar Compositor -Yebin Ahn CG Lead – Olivier Varteressian CG FX – Kushal Das Matte Painting – Marc Samson
Music: Human Creative Lead – Mike Jurasits Composers – Tom Keery & Matthew O’Malley Executive Producer – James Dean Wells
Audio Mix & Sound Design: Post Human Chief Engineer and Sound Designer – Sloan Alexander Post Producer – Rob Suchecki
Source: https://t-tees.com
Category: WHO
