Introduction
As it is known, one of the essential points in business, especially in marketing, is the definition of the target audience. In the course of audience analysis, understanding is necessary to successfully optimize communication processes and extract the maximum benefit from an advertising campaign and promotion in general. Thus, the definition of a primary and secondary audience is necessary for further analysis and description of the report’s target audience.
Definition of Primary Audience
The primary audience is the audience for which the entire communication and reporting process is intended (Kitunen et al., 2019). For example, an income statement will be directed to an audience that includes team members. They will review the information, provide feedback, and decide if they need to take any action based on the report.
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Definition of Secondary Audience
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A secondary audience is a group of people without direct communication stakeholders (Scarton & Specia, 2018). A report whose primary audience is management may find another audience among investors, shareholders, or competitors. They can both comment on the data and influence decision-making on it.
Discussion of Primary and Secondary Audience in Research Report
When writing my research report, I analyzed the audience to determine the most significant one for interacting with the information presented. Through the discussion in week 4, I researched what primary and secondary audiences are. In addition, thanks to other classmates, I also learned about different equally essential audiences, such as the hidden ones (for example, the media). Even though the main focus when writing a report should be given to the primary audience, the secondary and the hidden ones should not be forgotten and considered. The secondary audience is important, as it significantly impacts the primary, so the result of communication can become inconclusive.
Conclusion
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Reports and communications highlight specific segments for which their messages are developed by the impact technique necessary for them. Each audience segment influences the result of communication, so each level of division of the target audience should be taken into account to improve the quality of the report and interaction.
References
Kitunen, A., Rundle-Thiele, S., Kadir, M., Badejo, A., Zdanowicz, G., & Price, M. (2019). Learning what our target audiences think and do: Extending segmentation to all four bases.BMC Public Health, 19(1). Web.
Scarton, C., & Specia, L. (2018). Learning simplifications for specific target audiences.Proceedings of the 56th Annual Meeting of the Association for Computational Linguistics, 2. Web.
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