HomeWHOThe Rise of the Spongebob Meme Kid

The Rise of the Spongebob Meme Kid

When I was in college, there was this guy named Ethan who caught my attention. He was the editor of the Madison Misnomer, UW-Madison’s version of the Onion, while I was editor of another college paper. Recently, Ethan appeared in a pro-Obamacare ad, and the public took notice.

His role as “Pajama Boy” in the ad quickly propelled him into the spotlight, making him the Shiny Media Object of the Week. Curious to learn more, I reached out to Ethan to discuss the blowback he was facing. Unfortunately, his employer prohibited him from giving interviews, leaving me with unanswered questions.

This incident triggered what I like to call political transference. Media outlets began digging for information on Ethan, someone who is essentially inconsequential to the policy itself, apart from having his face associated with it. The Washington Examiner published Ethan’s rather mundane Instagram photos, BuzzFeed uncovered a blog post where Ethan lightly criticized Obama’s 2012 campaign strategy, and Naked DC claimed to have found Ethan’s parents’ house in the Chicago suburbs.

So, what have we learned from all of this?

  1. Ethan Krupp is a regular person.
  2. Ethan Krupp is a resident of Chicago.
  3. Ethan Krupp is employed by Organizing for Action, based in Chicago.
  4. Despite working for OFA, Ethan Krupp has voiced critical thoughts about the Obama campaign.
  5. Ethan Krupp, the Chicago resident working for OFA, seems to have a fondness for bacon.
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Are you beginning to see the fragility of this house of cards? It’s a pity that Linda Taylor didn’t have an Instagram account to be similarly psychoanalyzed. Unlike in the Reagan era, Taylor’s misdeeds would have been exposed within 24 hours, undoubtedly with more intriguing content than a filtered photo of bacon. Ethan Krupp, on the other hand, is being labeled as weak, not for any actual wrongdoing, but simply for allowing his face to be associated with a policy disliked by some.

We’ve seen this before—the persecution of poster children. Michelle Malkin had Graeme Frost in 2007, and during the 2008 election, Joe the Plumber became a target for the left. These stories overlook the fact that trying to extract relevant information about a policy from its human representative is always a foolish endeavor.

In an attempt to appeal to the desired demographic, the Obama administration unintentionally invited petty acts of journalism, invasive privacy intrusions, and clickbait-worthy news. However, Obama’s team seems to be playing the long game. More people are now aware of the ad than if conservatives had simply allowed Ethan to enjoy his cocoa in peace.

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