After retiring from the Pittsburgh Steelers as an NFL legend, Franco Harris did not rest on his laurels. He got to work. Shortly after retiring, he and a partner created a company to sell nutritional products to schools. From this venture came the Super Donut, a healthy donut with no artificial flavors, no preservatives that contains minerals, vitamins and protein.

Say What? Yep, a truly healthy donut that actually tastes good.

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You may have heard of the Super Donut. After all, Lebron James put a picture of the Super Donut on Instagram as one of his most cherished memories from school.

• Effort: It may sound cliche, but there is no substitute for hard work. Franco tells a story of working every aspect of his business for many years when he first started. Answering the phone. Taking deliveries. Loading and unloading trucks with product. Taking out the trash. And hustling in every possible way for the betterment of his business and those his business serves. Hard work, there is simply no substitute for it….no matter who you are.

• Determination: Just like all entrepreneurs, small business ownership is filled with highs and lows. Franco has experienced both. But through it all he has exhibited a dogged determination to push through the challenges always believing that there was a light at the end of the tunnel. If you want any real shot of matching your abilities with your potential, you must have a determined mindset. Many people can do well when times are good, but most flake out when times get tough. Develop a mindset that finds the silver lining in what otherwise could be seen as a problem, and you will be well on your way to creating a dogged determination that will help carry through.

• Strategy: You can have the best intentions, attitude and work ethic but still fail if you don’t have a strategy. Before retiring from football, Franco had thought about business, contemplated what life after football would look like (or at least what he hoped it would like) and began to put together a plan. Thinking about your future endeavors before you dive in is the very first step of developing a strategy that will help you map out your course. Create a strategy that is developed enough to provide you with the direction you are going, the market you are serving, and the model you are using, and then go and do it.

• Service-Minded Mentality: Customer service is not just a slogan to Franco Harris. Within 2 minutes of meeting him it was obvious to me that everything he does he does with service in mind. He understands that the customer is king, and that service runs up and down the chain of his business ventures. Take this same mentality to your business, and you will be amazed at how people respond with their hearts and their checkbooks.

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