BEAVERTON, Ore., April 13, 2021 /PRNewswire/ – Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the sale of the Redfield brand to Academy Sports + Outdoors (“Academy”) (NASDAQ: ASO).
“The sale of Redfield to Academy Sports + Outdoors is part of our continued strategic focus on the Leupold brand,” said Bruce Pettet, President and Chief Executive Officer of Leupold & Stevens, Inc. “We will continue to produce the world’s best performance optics for the elite outdoor athlete.”
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The sale includes the brand rights for the Redfield brand of sports optics. Academy will develop and sell quality sports optics exclusively for Academy Sports + Outdoors under the Redfield brand going forward. Leupold will continue to support the warranty obligations for any legacy purchases of Redfield optics.
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Redfield will join Academy’s portfolio of exclusive brands which already includes outdoor brands like Magellan Outdoors, Monarch, H2O Xpress, and Game Winner.
Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, Academy has grown to 259 stores across 16 contiguous states.
Academy’s mission is to provide “Fun for All” and fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy’s product assortment focuses on the key categories of outdoor, apparel, footwear and sports & recreation, which goes well beyond traditional sporting goods and apparel offerings. For more information, visit www.academy.com.
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Founded in Oregon more than a century ago, Leupold & Stevens, Inc. is a fifth-generation, family-owned company that designs, machines and assembles its riflescopes, mounting systems, tactical/Gold Ring spotting scopes, and performance eyewear in the USA. The product lines include rifle, handgun and spotting scopes; binoculars; rangefinders; mounting systems; and optical tools, accessories, and pro gear.
Leupold & Stevens, Inc., P.O. Box 688, Beaverton, OR 97075-0688, U.S.A. Phone: (800) LEUPOLD or (503) 526-1400 • Fax: (503) 352-7621 • www.leupold.com
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