This is the last name change for the former Imperial Palace and the short-lived Quad. That’s what a $223 million renovation will buy.
A top-to-bottom makeover of The Linq hotel-casino was recently completed by Caesars Entertainment Corp., through its subsidiary, Caesars Growth Partners. With this renovation, all remnants of the resort’s previous lives as the Imperial Palace and the Quad have been scrubbed away.
You are viewing: The Linq in Las Vegas: A Modern Transformation
A New Era Begins
The extensive renovation has physically and symbolically connected The Linq to Caesars’ Linq retail, dining, and entertainment district. The centerpiece of this district is the iconic 550-foot High Roller observation wheel.
In addition to The Linq and the High Roller, Caesars invested nearly $1 billion in improvements at other nearby company-owned casinos, including Flamingo, Harrah’s Las Vegas, and The Cromwell. This investment aims to establish the east side of the Strip as a vibrant social hub of Las Vegas.
A Millennial Experience
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Tariq Shaukat, Chief Commercial Officer of Caesars Entertainment, stated that the redesigned Linq was specifically created with millennials in mind. The resort caters to those seeking authentic, tech-savvy social experiences that cannot be found anywhere else in Las Vegas.
The Linq’s 2,253 hotel rooms, including 244 suites and two urban loft-style penthouses, have undergone a complete renovation. The pool deck now boasts 25 poolside cabanas, and the hotel lobby has been redeveloped to include a signature bar and lounge area. The property also includes retail and spa amenities.
The Heart of the Strip
The primary motivation behind the name change and redesign was to provide seamless access to The Linq district, which features a variety of restaurants, bars, and retail outlets. The Linq hotel offers millennials the opportunity to experience the vibrant heart of the Strip.
From Imperial Palace to The Quad
Caesars Entertainment, known as Harrah’s Entertainment at the time, acquired the Imperial Palace in 2005 for $370 million. Initially, the company had plans to demolish the hotel-casino, but the recession halted their development plans.
The hotel’s previous owner, Ralph Engelstad, transformed the hotel from a small Strip motel called Flamingo Capri into the Imperial Palace in the 1970s and 1980s. In 2012, Caesars rebranded the property as The Quad, emphasizing its central role as a hub of activity, similar to a college campus quad.
An Unprecedented Transformation
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The transformation from Imperial Palace to The Quad was so significant that even the Quad logo’s giant “Q” couldn’t be reused in The Linq’s signage. The Asian-South Pacific theme of the Imperial Palace, including its blue pagoda-style rooftop, was replaced with a more contemporary look.
The penthouse suites at The Linq, each spanning over 1,000 square feet, feature modern furnishings, a spacious living room, a powder bath, and a kitchenette equipped with a microwave drawer and a full-size refrigerator. The bar can seat four, and the dining room table accommodates six. The upgraded bathroom features enhanced amenities, while the bedroom offers a king-size bed.
The Technological Touch
The Linq has embraced technology in every aspect. Guests can utilize an automated valet retrieval system and an automated check-in process that includes self-check-in and touchscreen interaction for dining and entertainment reservations.
According to Bob Morse, Caesars’ President of Hospitality, every guest room, social space, retail corridor, and casino floor has been purposefully designed to create a unique experience found only in Las Vegas.
Conclusion
The Linq in Las Vegas represents a new era in the city’s hospitality industry. From its humble beginnings as the Imperial Palace, the resort has undergone several transformations to become the modern and vibrant destination it is today. With its focus on millennials and its connection to the Linq district, The Linq offers an unparalleled experience at the heart of the Strip.
Source: https://t-tees.com
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