What The Fin Apparel, a lifestyle brand, headquartered in Greenville, SC, announced some new hires and new roles at the company.

Marcella Franseen, Director of Operations / new hire

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Marcella has worked as the director at Piedmont Women’s Center and as the chapter leader at the Neuroimmune Foundation. Marcella has a Bachelor of Arts in Humanities from Bob Jones University and is currently pursuing a master’s degree in Organizational Leadership at The Townsend Institute, Concordia University Irvine. “I am passionate about the human side of business and am thankful for the opportunity to grow with this company and serve alongside wonderful, talented people. “

Gaye Holt, Director of Finance / been with us for years

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Gaye owned her own company for 10 years selling napery to the hospitality industry. And before that, she worked at Milliken for 10 years in accounting. Gaye has much knowledge and experience from the various roles she has held in the company from director of administration and operations to her current job. “Getting to work with my family for the past 18 years has been a highlight of my life. We still have much to accomplish and I am excited to be a part of the WTF Team!”

Dalton Coker, Chief of Staff / new hire

Dalton previously worked as Associate Campus Pastor at NewSpring Church in Greenville. He graduated from Clemson University in 2009 with a BS Parks, Recreation, Tourism Development, and a minor in Business Administration. “With a passion for organization and leadership development, my time at What the Fin has been a wonderful opportunity to exercise these giftings while learning a great deal about the apparel industry. As we focus on excellence and product development, I believe our best days are ahead of us!”

Drew Horton, VP of Sales & Development / been with us for years

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Drew graduated from Middle Tennessee State University with a BS Marketing. He was involved with start-up, growing, and selling multiple companies before starting his own promotional marketing, branding, screen printing, embroidery, and custom apparel business in 2014. With 20 years of experience in branding and apparel, Drew’s passion to create and develop industry-leading, innovative, and eye-catching apparel still burns bright today. “I love this company and this brand, and I am very proud of where we have come since joining this team in late 2017.”

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