Who’s Next return for another edition 2019 from 6th to 9th of September at Paris. We thank Who’s Next Community for this interview to give us a little sneak peek of what is coming.
What novelties have you prepared for this 2019 edition?
This September, Who’s Next is hosting the first edition of IMPACT, a new event dedicated to sustainable fashion. IMPACT is a hybrid event open to professionals and non-professionals who want to be part of this positive change in the fashion industry, through four days of exchanges, sharing, collaboration, experiences and commitment.
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The event presents a multifaceted programme with workshops at Who’s Next and special events. Which of the activities do you think are a must for the visitor or which of them do you highlight?
Fashion Solutions is a must-visit sector dedicated to helping visitors to develop their fashion businesses. Visitors can book one-to-one meetings with our Fashion Solutions Experts to receive personalised advice from industry experts in merchandising, marketing, social media and more. Each edition, Who’s Next offers a comprehensive and relevant programme of conferences with informative talks addressing trends, innovation, business and inspiration. This September, our conferences space will be shared with IMPACT, where visitors can learn more about sustainable fashion and innovative solutions.
And of course, we have to mention our parties – they’re part of our DNA! They’re a great way to network in a relaxed, fun environment.
What are the advantages of exhibiting at Who’s Next?
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With 25 years of experience, Who’s Next is a reputable meeting place for buyers and designers. With 50,000 visitors expected to attend the upcoming edition in September, it is an unmissable opportunity for brands and designers to gain visibility and expand their professional network amongst an international audience. The event is also an ideal opportunity to discover other brands and new trends in order to gain a better understanding of the market.
Can you give some tips for those exhibiting for the first time in Paris and specifically at Who’s Next?
Make sure you communicate your presence at Who’s Next – let your community know that you’ll be exhibiting, and send invitations to your buyers and potential clients.
Next, make sure you’re prepared with all the sales tools you’ll need during the event: lookbooks, catalogues, order books, price lists in major currencies, margin rates, commission rates, business cards and your commercial pitch. In terms of merchandising, be sure to carefully select the pieces that best represent not only your brand image and story, but also the pieces that will appeal to the French market. Personalise your stand so that buyers can understand your brand straight away.
Take advantage of all the networking opportunities at the event: speak with other brands, participate in talks and workshops, attend parties and after work events. All of this and much more can be found on our WSN Community by Swapcard app.
Can anybody attend Who’s Next? How to register?
Who’s Next is reserved for professionals from the fashion industry. You can register as an exhibitor or visitor on our official website.
What is the exhibitor profile?
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Our 1,500 exhibitors include ready-to-wear, accessories, lifestyle and beauty women’s and unisex brands, ranging from young emerging designers, mid-high end brands, ethical brands and trend-led brands.
What is the visitor profile?
Amongst our 50,000 visitors are buyers from department stores, concept stores and independent retailers as well as journalists, bloggers, influencers, trend offices, and fashion schools.
Which are the more relevant trade shows in the sector?
Who’s Next for women’s and unisex fashion, Premiere Classe for fashion accessories, taking place during Paris Fashion Week. And for sustainable fashion, IMPACT.
Can you give us some participation results from the last edition? How many visitors attend? and, from how many different nationalities they are?
Over 44,500 visitors from all over the world attended the last edition of Who’s Next in January. The top 5 countries were Italy, Spain, Belgium, Japan and the UK.
Lastly, regarding the exhibitor, how many stand exhibitors participate in the last edition? from how many different nationalities they are?
In January we had 1,200 exhibitors at the trade show, coming from all over the world. Our FROM sector is dedicated to highlighting ready-to-wear and accessories manufacturers from India.
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