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You are viewing: Why Are Nike Techs So Expensive
What is Nike Tech Fleece?
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Nike’s history is characterised by constant transformations, making its mark on contemporary sports and non-sports history. Since 1971, the year of its foundation, Nike has always strived to take sportswear to a higher level of performance, design, and technological innovation.
In 2005, Jarrett Reynolds and Michael Leon worked as designers for Nike apparel. Portland was not interested in the Nike Tech Fleece, or the concept behind the collection for that matter. Techwear wasn’t a trend yet, so Reynolds and Leon were able to work on it without any pressure and total freedom.
In fact, the Nike Tech Pack was their ‘night job’, a side-project they carried out independently for one purpose: to create ever lighter, more breathable, and more solid sportswear products. From then on, sportswear and lifestyle would be one growing cluster in street culture, mixing the most advanced technologies with the versatility of sportswear.
When was the Nike Tech Pack first released?
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Nike released the Tech Pack for the first time in 2007, two years after Reynolds and Leon’s first concept, with a collection for those who like comfort and everyday use of the tracksuit. In fact, technical fleece sweatshirts, trousers, pocket tees, track jackets, and, the most important piece, a Windrunner jacket were released, using no sow technology, in which the fabric is sealed together with ultrasonic waves to avoid raw edge marks.
A few months later, the M65 Jacket was also released, a military-inspired garment consisting of a tough, breathable, and water-resistant 100% nylon shell and a Nike Dri-fit cotton/polyester lining. At the time, the Nike Tech full-zip sweatpants with fleece hood were still a basic garment and only meant for sport. But with the evolution of streetwear, towards an increasingly technical and performance approach, and thanks again to the explosion of rap phenomena such as trap and drill, it would become the best-selling piece in the entire collection.
How much does a Nike Tech Fleece full-zip tracksuit cost?
The full-length zip hoodie costs 119 euros and the matching trousers 99 euros, both average retail prices. Often, finding the right size becomes very difficult, given its popularity, especially among younger people. On Stockx, the price range for the Nike fleece zip hoodies varies from 105 to 160 euros, while the tracksuits are between 98 and 180 euros.
The success of the Nike Tech Fleece tracksuit in the modern street scene
Source: https://t-tees.com
Category: WHY
