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Why Does My Hair Feel Rough

Best all-around natural shampoos

Stream2Sea Conditioning Shampoo and Body Wash

  • Price: $$
  • Key ingredients: green tea, tulsi, wakame, olive leaf
  • Scents available: citrus
  • Sizes available: 1-ounce (oz.) bottle, 6-oz. bottle, 32-oz. bottle

Stream2Sea is a biodegradable shampoo and body wash combination product. It was invented with ocean and coral reef safety in mind by people passionate about ecological issues. It’s completely natural, with no added sulfates or parabens. Even the packaging is biodegradable.

The beneficial, active ingredients in Stream2Sea are green tea, olive oil, wakame, and tulsi. This product is ultraviolet absorbent, making it a good choice for people with dyed hair. It provides deep cleaning, with little suds, and has a pleasant citrus scent.

There’s also a biodegradable leave-in conditioner you can use in conjunction with the shampoo to eliminate tangles and leave your hair manageable and soft.

By Humankind Shampoo Bars

  • Price: $$
  • Key ingredients: sunflower seed oils, coconut, palm
  • Scents available: citrus-lavender, lemongrass, peppermint
  • Sizes available: 4-oz. bar
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By Humankind Shampoo Bars come packaged in recycled paper, as the company is committed to reducing the amount of single-use plastic in the world.

Each bar is vegan and natural, containing sustainable oils, oat amino acids, and organic essential oils. You can choose unscented, peppermint, lemongrass, or citrus lavender varieties.

The bars can be purchased one at a time or via automatic refill. Each one seems to last forever, and a little bit goes a long way in producing incredibly soft, shiny hair that’s manageable and easy to tame.

Best natural shampoo for Black hair

SheaMoisture Jamaican Black Castor Oil Strengthen & Restore Shampoo

  • Price: $
  • Key ingredients: Jamaican black castor oil, shea butter
  • Scents available: peppermint
  • Sizes available: 13-oz. bottle

This sulfate-free, clarifying shampoo deep cleans natural hair.

It relies on fair trade, organic shea butter for softness, and apple cider vinegar for added shine.

It’s also excellent for overly processed or damaged hair, and it helps reduce the appearance of breakage and shedding.

Some users skip the matching conditioner and pair this shampoo with a SheaMoisture treatment masque instead.

Shop for SheaMoisture treatment masques online.

Best natural shampoo for oily hair and scalp

100% Pure Yuzu and Pomelo Glossing Shampoo

  • Price: $$$
  • Key ingredients: yuzu and pomelo fruits, plus pink grapefruit essential oil, aloe juice, rose water, coconut oil, sea salt
  • Scents available: citrus
  • Sizes available: 8-oz. bottle, 13-oz. bottle

100% Pure Yuzu and Pomelo Glossing Shampoo provides a hydrating, deep-clean experience for oily or greasy hair.

Beneficial ingredients include rose water for hydration, coconut oil for shine, and sea salt for added body, bounce, and texture.

Besides leaving out stripping sulfates, this pick also leaves out:

  • parabens
  • phthalates
  • polyethylene glycols (PEGs)
  • artificial fragrances

This shampoo will give your hair a glossy finish. If you have fine hair, skip the conditioner, which some users say weighs down their hair.

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WOW Skin Science Apple Cider Vinegar Shampoo

  • Price: $$
  • Key ingredients: raw Himalayan apple cider vinegar, saw palmetto extract
  • Scents available: sweet apple
  • Sizes available: 16.9-oz. bottle

This vegan shampoo uses apple cider vinegar, is highly rated, and is kind of a multitasker.

Apple cider vinegar is a popular natural ingredient with many uses, including hair care. Although there’s no research on apple cider vinegar and hair, the vinegar is thought to help remove oil and clarify.

This formula also contains saw palmetto extract, which is another natural ingredient thought to promote hair growth. If you buy the shampoo from the company’s website, there’s a 60-day money-back guarantee. Even if you buy it through Amazon, it’s a pretty decent value for the bottle size and price.

Best natural shampoo and conditioner for color-treated hair

Herbal Essences Honey & Vitamin B Sulfate-Free Shampoo and Conditioner

  • Price: $$
  • Key ingredients: glycerin, aloe vera, verified botanicals
  • Scents available: honey, jasmine, and creamy vanilla scent
  • Sizes available: 12.2-oz. shampoo bottle, 13.5-oz. conditioner bottle

This color-safe, botanical blend shampoo is designed to protect and add softness to color-treated hair. It contains 87 percent natural-origin ingredients, including glycerin, aloe vera, and botanicals verified by the Royal Botanic Gardens, Kew.

It’s also free from silicones, parabens, mineral oil, and dyes.

Users adore the honey, jasmine, and vanilla scent it leaves on hair.

Best natural shampoo for curly hair

Alaffia Curl Enhancing Shampoo

  • Price: $$
  • Key ingredients: shea butter, chamomile, aqueous extract, yarrow
  • Scents available: not listed
  • Sizes available: 12-oz. bottle

This natural shampoo formula uses shea butter, chamomile, aqueous extract, and yarrow to carefully clean curls.

One reviewer points out how well it works for their dry scalp and hair; one older review notes that it lathers nicely. One less-than-glowing review says it left their scalp oily (natural shampoos are not stripping because they’re free from sulfates, so this is a common complaint).

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It’s worth a mention that this brand is Good Manufacturing Practices (GMP) certified and cruelty-free.

The shampoo is free from:

  • sulfates
  • parabens
  • phthalates
  • silicones
  • mineral oil
  • artificial color
  • synthetic fragrance

Best clarifying natural shampoo

Acure Curiously Clarifying Shampoo

  • Price: $
  • Key ingredients: aloe vera, lemongrass, argan
  • Scents available: lemongrass
  • Sizes available: 8-oz. bottle

This vegan shampoo is gentle but said to be effective in removing buildup.

The brand says it’s safe for everyday use since it’s free from parabens, sulfates, mineral oil, petrolatum, and formaldehyde. It’s also safe for all hair types, cruelty-free, and affordable.

Google reviewers are overall impressed that it cleanses without overdrying their hair. They also point out it doesn’t seem to strip color-treated hair.

Best splurge natural shampoo

Reverie Shampoo

  • Price: $$$
  • Key ingredients: amino acids, oat protein, panthenol, sweet almond oil
  • Scents available: one scent with notes of neroli, pink grapefruit, jasmine, sandalwood, and bourbon vanilla
  • Sizes available: 8.45-oz. bottle

This pick is a splurge at this price, but it has some devoted fans who like its scent and lather. It’s a gel-texture shampoo formulated with amino acids, oat protein, panthenol, and sweet almond oil.

The brand says this shampoo is safe for daily use, including for people with color-treated hair. It’s also cruelty-free and gluten-free.

The brand suggests a specific shampoo method for best results, saying to apply it to wet hair in sections. Next, add more water, lather, rinse and then repeat if you want to or if it’s necessary.

Best budget natural shampoo

Native Almond & Shea Butter Strengthening Shampoo

  • Price: $
  • Key ingredients: water, food-grade salt
  • Scents available: one scent of almond and shea butter
  • Sizes available: 16.5-oz. bottle

Vegan and cruelty-free, this shampoo is affordable, and you can pick it up at Target.

It’s formulated using 10 ingredients, some of which include water, food-grade salt (sodium citrate), and a cleansing ingredient called lauramidopropyl betaine. The company says this ingredient is derived from coconut oil.

It’s free from phthalates, sulfates, parabens, chlorine, dyes, and more.

One thing to note is the use of fragrance with this shampoo. The brand says it uses “safe, synthetic, sustainable fragrances (free of phthalates) and natural fragrances.” This may not be suitable for those with skin sensitivities or those who don’t want fragrances at all. Most of the other shampoos on our list use essential oils for fragrances.

Another thing to keep in mind is that some reviewers mention it can leave behind a residue.

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