With great fanfare last June, Amazon moved the search feature in its iOS app from the top of the page in the app to the very bottom.
Amazon had first introduced an app for the iPhone and iPod Touch in December 2008. The move came as Apple’s App Store was first starting to generate a lot of buzz.
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With the app came a new feature, the creepily named “Amazon Remembers.”
“Customers simply snap photos with their iPhone, the photos are automatically uploaded to Amazon.com, which then tries to find products similar to the ones in the photos,” Amazon said in a statement at the time. “As soon as the customer receives the results, they can then purchase the item immediately or ‘remember it’ for later in their Amazon account.”
Until now, the biggest criticism against the app was that a new icon introduced in a number of international markets in January 2021 had the traditional blue packing tape in a shape that resembled a toothbrush-style mustache similar to the one worn by Adolf Hitler.
Also, one year earlier, the app itself appeared brighter, thanks to a change that standardized the app’s top navigation bar to a new blue-green gradient. Amazon also introduced a rather annoying Quick Access bar that would float by with its own search box and hamburger menu.
But back to the most recent change.
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“Our new design provides easier access to the features you use most while on the go,” Amazon said in its release notes.
“Under the new configuration, the search box will remain persistent at the bottom of the screen even as users scroll, in the same way that it sticks to the top of the screen in the current design,” a company spokesperson said in June 2023.
The bookshop-cum-seller-of-everything was rather inconsistent in its approach to this design philosophy (i.e., search sometimes was on top although most of the time it remained on the bottom) and the app UI failed multiple user experience tests, not only due to muscle memory and the fact that, in iOS apps, virtually all search bars are on top, but also because in certain sections of the app – in customer service, in particular – the blank search bar was placed immediately below the entry box for typing a message to customer service and customers frequently used the wrong box when chatting, and ended up leaving the chat.
The navigation arrows to go back a page or two were also placed on the bottom, again failing basic UI design conventions and causing great consternation to millions of users.
Amazon’s discussion forums were filled with comments such as these.
“I cannot stand having the search bar at the bottom, and would prefer it at the top,” said Joshm78, shortly after the change was implemented. “My safari URL bar, Chrome bar, and Amazon app used to all be at the top but the Amazon app was updated and I can’t find the option to make it right again, like Safari and Chrome have options to move it back.”
His post greatly confused even Amazon staff who were assigned to answer questions in the forums, who asked whether he was part of a test program (he was not).
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“I also hate the new location,” replied $hamazon333 to Joshm’s post. “Move it back to the top.”
The posts kept coming.
In a thread entitled “Amazon Shopping app: move search bar to top,” the thread creator, said R. Enker, “Search bar now on the bottom is terrible. How can I move back to the top?”
“Hating the new search bar at the bottom!!!!!!!” said Kevdean, while LoriDean tried to get a message across to Amazon developers, to wit: “There is plenty of evidence of customers being upset with this change. Put it back!!”
Perhaps the best thought out message I came across was one by Peter2412.
“Search Bar at the bottom, just cause their ‘IT’ felt like it is not only brainless, but wrong. It is annoying and unhelpful to have the searchbar at the bottom. I’m not going to stay if they don’t place it back to the right place.”
Without a hint of irony, nothing was said this past week in Amazon’s iOS update release notes. In releasing version 21.20.0, Amazon included the same cheery message it had included since June.
(Photo: Accura Media Group)
Source: https://t-tees.com
Category: WHY
