Why Is Sixt So Cheap

You’ve probably seen the commercials by now, or at least taken stock of their eye-grabbing closing scenes: an Isle of Man Green BMW M3 tearing up an empty freight pier and a runway like a scene from Gone in 60 Seconds, driving with the sort of energy you do in your dreams and shot with true Hollywood verve. Don’t Just Rent a Car, the screen implores you, Rent The Car. Then it hits you with the name of the brand behind all this action: Sixt.

Questionable fun with definitive articles aside, Sixt’s pitch is an interesting one. In a world where companies like Turo, Uber, ZipCar, Lime and Revel have completely redefined what it means to borrow transportation, and where traditional rental agencies like Hertz, Avis and Enterprise haven’t inspired much in the way of direct competition in ages, is there room for a cool rental car company? What would that even look like? If there are plenty of established options out there for booking a car on a trip, is it even worth considering some new player trying to sell themselves as hip?

For the record, while Sixt may not be all that well-known here in the States, it’s hardly some tech upstart. The company was actually founded alllll the way back in 1912 by Martin Sixt of Germany, and it still has its headquarters there. (Their Munich location happens, as it turns out, to be just across town from that of BMW.) Still, it took 98 years for it to make its first inroads in America, when it opened its first U.S. location in Florida, and it wasn’t until the last few years that they’ve gone widespread across the land — complete with the aforementioned attention-getting P.R. campaign to highlight their presence.

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So to find out if this new-to-us rental car company was all hype or a worthy contender for your vacation bucks, I tried Sixt’s services out. Here’s what I learned.

Sixt Car Rental: What We Think

Sixt may not revolutionize car rental, but it’s a solid option worthy of consideration when booking a car for a trip. Their extensive selection of BMW models certainly makes them more appealing to enthusiasts, and the rental experience proved smooth and easy, helped in no small part by excellent customer service.

sixt rent a car logo

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